With the rise of digitalization, opportunities have emerged for jewelry-fan entrepreneurs to launch their dream jewelry eCommerce businesses without much investment. No matter how bright the opportunities look right now, however, the truth is that it is challenging to set a foundation for sustainable business.
When it comes to purchasing a gift for others or shopping for pleasure, 90 – 92% of individuals prefer to buy from stores, and only 66 – 69% of individuals browse and shop from online stores. Have you ever wondered why there is still so much gap to cover when eCommerce stores offer the convenience of selecting from a variety of options and the comfort of their homes?
The primary reason is that consumers are hesitant to buy from eCommerce stores because:
- They are not sure if the quality will be worth the value.
- Scared to purchase big-ticket items.
- They are unsure regarding the warranty.
Besides, several other reasons can affect your jewelry business. As an emerging eCommerce website development company, let’s discuss the top problems faced by online jewelry store owners and how you can overcome them.
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Challenges That Jewelry eCommerce Stores Face
Jewelry store owners face an uphill battle when trying to run a profitable and scalable business. The problems they face can break the spirit of even the most fierce entrepreneurs. Here are some of the most common problems they face and how they can deal with them.
1. Intense Competition in a Cluttered Market
When eCommerce first started, the playing field was not this cluttered. Today, store owners face behemoths like Amazon that rule the roost with their deep catalogs, never-ending marketing budgets, and unbeatable logistics. Add to this platforms like Etsy and AliExpress, which further clutter the marketplace and give customers thousands of choices at their fingertips.
For this, a jewelry eCommerce development guide helps you leverage the right tools and strategies in the best way possible to carve your niche. Whether in handmade pieces or premium gemstones, having a unique selling point is very important.
2. Identifying the Right Market
The biggest headache that many eCommerce store owners in jewelry go through is choosing what to sell and what not to. The reason behind that is nowadays, customers have so many choices to select from, and thus, if your products are not unique or one of a kind, they will ignore them. On top of that, people change their minds with each passing day over the trends and products they prefer.
So, you have to be focused on customer preference and market trends. An eCommerce website development company can help you build a targeted online store such that your target audience will find your store at the right time.
3. Attracting (and Keeping) Customers
Customers today are informed buyers. Before they buy anything online, they:
- Go through countless reviews
- Compare prices with multiple vendors
- Even ask friends on social media for recommendations
Add to this the growing mobile shopping trend, and you’ll see why your jewelry eCommerce website design must be mobile-friendly and seamless.
To build trust, you can put:
- Detailed and clear descriptions
- Professionally clicked photos
- Positive customer reviews
The key thing to remember is that you should be transparent about your business and brand ethics. From displaying customer testimonials with proof of how they have received the jewelry to offering lifetime coverage with modern protection plans, you need to provide them with something that they can trust.
Now, the thing is that all your offerings should be strategically placed on the online storefront, so consumers can easily see. An eCommerce development company’s expertise is essential in placing the elements perfectly which makes the consumer aware.
4. Lead Quality
The visitors to your website may not all be ready to buy. eCommerce conversion rates are usually about 1–3%, so most traffic will bounce without converting. You need to take your leads very seriously. Start by investing in lead-generation tools like:
- Email marketing
- Retargeting ads
- Funnels
- Landing Pages
You can also do these things:
- Create Facebook Custom Audiences
- Offer discounts to first-time customers
- Re-engage visitors who might have abandoned their carts
Hiring a Shopify website development expert guarantees seamless integration of these systems into your store. Besides, an eCommerce website development company can help you grow your business with SEO and PPC market campaigns.
5. Engaging Subscribers
A strong email list cannot make you money; you have to connect and engage with your subscribers to make cash. Simply spamming your audience with promotional emails will make them lose interest in you.
Instead, focus on adding value:
- Share tips on jewelry care
- Talk about the latest trends
- Show them behind the scenes of your brand
Make sure each email delivers a mix of entertainment and utility, reminding customers why they signed up in the first place.
6. Converting Visitors into Customers
The first step is to drive traffic; however, optimized strategies are necessary to convert that traffic into paying customers. The best jewelry eCommerce websites are the ones that have the following:
- Clear call-to-action buttons
- Fast-loading pages
- Easily browsable and navigable website
These features deliver a great user experience and can lead to more conversions.
7. Customer Retention
Getting a new customer is always more expensive than retaining previous buyers. To retain customers, you can use loyalty programs, personalized offers, and excellent customer experience. Special follow-up offers for repeat buyers and good packaging make customers feel special. Retention strategies are key to thriving over the long run in this competitive eCommerce arena.
The Bottom Line
You cannot build a successful jewelry eCommerce store by just selling attractive and pretty jewelry pieces. There’s a whole process behind running it profitably. You need to attract and bring visitors to your website, turn them into customers, and also retain the already existing customers.
Any successful jewelry store is based on a very strong foundation of the technology it runs on. Whether it’s inventory management or the processing of payments, the use of poor or non-efficient systems hurts growth. Working with an eCommerce website development company, your store is guaranteed to have the following: The latest tools and integrations, real-time stock updates, and advanced analytics.
You can start with an attractive jewelry eCommerce website design by hiring a website development company to do all the work for you. For instance, Icecube Digital. Our experts will assist in tailoring your website with all the features of jewelry eCommerce websites that make them successful, like virtual try-ons or 360-degree product views.