For the past few years, the covid-19 has changed everything, from our living lifestyle to buying groceries, and purchasing clothes to medicines and jewellery. Today, people prefer to buy everything online from the comfort of their homes. But, when it comes to buying jewellery online, you must impress your customers by giving them the same feel without touching it.
Do you know that it is not impossible? Setting up the website is easy, but it is important to make your jewellery website look attractive, trustworthy, and reliable. Every page of your website should have the smallest details and customers’ required information to win customers’ trust. To get the professional and clean interface of your website, you must hire the best Jewellery website design company.
Jewellery Business Website Features
- Jewellery-Specific Website Software
- User-Friendly Website
- “About Us” Page
- “Terms and Conditions” Page
- Details of the Jewellery Pieces
- Detailed Product Description
- Detailed Photography
- Offer Price Breakups
- Secure and Multiple Payment Options
- Transit Insurance
- Customer Service in Various Forms
- Search Engine Optimization
- Social Media Marketing
- Provide Value-Adding Content
- Mobile Responsive
- Page Speed
- Other Features
To make things easier for you, we have listed down some of the most essential features for your jewellery business website. After consulting our senior website developer, we have created this list who has 9+ years of experience in the industry. So, let’s explore the mentioned list.
Important Features For your Jewellery Business Website
Here is a list of important features that you must consider before working on your new website or renovating an old one.
1. Jewellery-Specific Website Software
A Jewellery Software will help you in assorting and labeling your Jewellery pieces. The software is designed to manage the inventory, keep a check on the specifications, and take care of everything from sales to accounting. This makes your job more effective and comfortable.
2. User-Friendly Website
A complicated, confusing, or complex layout of a website is a big turn-off for any customer. Make sure that your site is simple, elegant, and has a clean design, allowing customers to explore products in just a few clicks. Everything that you offer should be visible on the home page. A user-friendly website will result in happy customers.
3. “About Us” Page
Buying Jewellery is a personal experience. Whether it is for a wedding day or gifting someone, sharing your personal story establishes a connection and builds trust.
The About Us page is undoubtedly the most important page of a website. And, when a website sells jewellery, the About Us page is one of the most important ways to instill trust in customers.
Before customers decide to buy, they want to know who this store belongs to if it is a private company or a family-run business, how old is the company, where it is located, what makes it unique, and other such answers. You have to make sure that you answer all the necessary questions, and provide as much information about your online store, as you can.
4. “Terms and Conditions” Page
The next important thing is the Terms and Conditions page which contains all your policies. Buying Jewellery online is as risky as buying it offline, and it is an expensive business.
The last thing a customer wants is not to return/exchange a piece of Jewellery they paid a hefty amount for. Just so you’re clear beforehand, have all your policies about Returns, exchanges, Shipping, Billing, Terms and Conditions, Insurance, etc. laid out in an easy-to-understand language on your “Terms and Conditions” Page.
5. Details of the Jewellery Pieces
When a customer walks into a physical Jewellery store, they have a one-on-one discussion with the seller about the piece, the amount of gold used, the gems used, their value, the wastage, and the rate. But, people are hesitant when they shop online. They do not get to talk to anyone, or touch and feel the product.
Therefore, it is important you provide all the necessary information and more to your customer. Everything needs to be told about the cut of the diamond, the karat value of gold, and the amount of gold used, and everything needs to be told. Also, showcase all the certifications and standards that your Jewellery meets.
6. Detailed Product Description
This again goes without saying, product descriptions are essential. Make sure your descriptions are enticing, comprehensive, informative, and to the point. Product descriptions play a massive role in building trust with users and making websites appear legitimate and polished. It will also with your website SEO
7. Detailed Photography
This undoubtedly has to be the greatest feature your website needs to have. Jewellery pieces are intricate and detailed. Your site’s pictures should be clicked on a white background and from multiple angles.
You should be able to show the right color, size, design, details, and different angles of the jewellery. Bad pictures could adversely affect your sales.
8. Offer Price Breakups
Another important feature that your website must have is to offer price break-ups. Most sellers hide the gems’ price and only show one price for the Jewellery piece.
Offering price break-up, for instance- the price of the gold used, the price of the gems used, the making and wasting charges, insurance (if any), etc. will help in improving your goodwill and trust among the customers. Moreover, this feature can help you stand out among the others who do not offer it at all. Lets talk about it
Have a project in mind?
Lets talk about it
9. Secure and Multiple Payment Options
Having Secure Payment Options have a number of advantages like-
- A Secured Gateway will instill trust in customers that their personal details and money is in safe hands.
- It allows for easy international payments.
- It is convenient, as most customers have their details saved.
10. Transit Insurance
Gold, diamond, and other Jewellery are expensive, and damage or theft can pose a great threat to the company and consumer. Offering ‘Transit Insurance’ can reduce this risk to a great extent. However, it is at the discretion of the company, if they want to provide insurance as an option or compulsion.
11. Customer Service in Various Forms
Your Customer Service can make or break your company’s loyal customers. The job does not end as soon as the sale is made, it starts right after. Some crucial points to keep in mind are-
- You should have more than one way your customers can contact you, pre and post-sales, and make sure all these ways are active. Provide clear details of contact which are prominently visible.
- Touch base with your customers to know if they received the product if it was received in good condition, and if not, how you could help them
- Stay in touch with your consumers through emails about reviews, new offers, new products, etc.
If possible, you could provide your customers with an option to customize their jewellery. This is a tremendous advantage that the offline stores have, but you could enjoy its benefits too. The Jewellery website could enable customers to either design a piece, or a simpler way could be choosing the metal or the gem they like. Hire WooCommerce development specialists to build custom features on your site
13. Search Engine Optimization
Running a website is no easy job. There are chances that your website might not make any sales, despite it having all the necessary features. Therefore, SEO- Search Engine Optimization is very crucial.
Hiring professional SEO experts will help you manage your Jewellery eCommerce website. The professional will exactly know how to drive traffic to your online store, and how to improve sales.
14. Social Media Marketing
People will know what you do and how you do it by understanding you better. Also, reviews play a significant role in turning a potential customer into a loyal one. Being socially active, interacting with customers through platforms like Facebook, Twitter, etc., showing off your positive testimonials, and encouraging feedback is a great way to build trust and relationships with your current and new customers.
If you own your jewelry shop, you must have your professional business card. You will find many online graphic design tools to create attractive jewelry business cards, customize them with your requirements and prepare your professional card within minutes. Share this card on Social media platforms to reach out to more customers.
15. Provide Value-Adding Content
Your website needs to interact with people who land on it. Filling up our site with informational and fun videos, having a live chat screen, and showing offers and coupons that first-time users could use are all great ways of interaction. However, although all these ways are great, you have to keep in mind that all these pop-ups should not be overpowering and not drive your customer away.
16. Mobile Responsive
Do you know that approximately 53.4% of website traffic comes from mobile phones? Do you know that it is a must for your website to be mobile responsive? If your jewellery website is not formatted to use on smartphones, you are losing many customers. They will dismiss your website and will never come back.
Whether you are selling gold jewellery, artificial jewellery, or any other kind of jewellery, your site should be easy-to-use. User friendly is the digital equivalent of customer service.
17. Page Speed
Have you ever checked how long it takes for your website to open? If it takes more than 5 seconds, you are forcing your customers to leave your website and visit your competitors.
Make sure that your website loads in just 5 seconds along with images; otherwise, you will lose your precious customers. Therefore, make it easy for them to explore different products without any glitches.
18. Other Features
While almost all have been covered, there are some features that you could choose to have or avoid-
- Blog- Having blogs on your website with content like ‘choosing the right jewellery’ or ‘online Jewellery buying guide’ could help your customers, and this is also a great way of engaging with them.
- Try and buy- If it is possible, you could have a try and purchase option on your website.
- Warranty and money-back guarantee.
Winding it Up
It takes a great deal to be successful. A clear and concise website layout will help your customers know you’re serious about serving them right. Testimonials and social media engagements will help them understand that you’re real and not a scam.
Being transparent and providing precise product details will help them trust you. And being vocal through customer service and engagement will take away the hesitation.
Every step that you take towards making your online business better will, in turn, improve your chances of winning loyal customers. And these customers will spread word of mouth, improve your goodwill, and better your relationships.
To make a professional-looking and trustworthy website, it is a must that you hire Magento eCommerce Developers from any experienced eCommerce website development company that has served a number of customers. To get your eCommerce website ready, get in touch with us and get the best possible solution.