Our PPC experts have been providing google AdWords campaign management services to small to large businesses since 2009. Our clear understanding of your business needs, years of PPC management services experience, and effective project management process altogether will make it possible to deliver the best return on your PPC spend with us.
We know what it takes to build groundbreaking PPC campaigns. As a result, we have successful google AdWords campaign management services for hundreds of customers.
Our AdWords accounts management process is collaborative. Our expert team will work to create, optimize and continuously improve your PPC campaigns. Regular training, workshops, and brainstorming sessions keep all our account managers at the top of all the latest Google ads updates to provide our valued customers with the best return on their investment with us.
Businesses today need a strong search engine presence to be competitive, which means showing ads on Google Search results pages right when customers are looking to buy.
As you can probably imagine, running a successful paid search campaign requires a lot of time and attention. We are a professional AdWords management firm that constantly monitors and optimizes our clients’ accounts to ensure the best results possible.
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8+ Years of experience in google ads management services
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A UK-based company that provides personal protective equipment (PPE) clothing and masks wanted to increase its sales and ROAS. The company had been running Google Ads campaigns for a few months but had limited success due to high competition in the market. The company then decided to try Bing Ads, which they had not used before, to increase their visibility and sales.
Strategy:
The company hired Icecube Digital to develop a strategy that would target their ideal audience, which included healthcare workers, construction workers, and others who needed PPE. After thorough analysis of the top competitors and market research, we built campaigns with relevant keywords, ad copy, and landing pages.
Results:
Within two months of launching Bing Ads campaigns, the company saw a 1236% return on ads spend (ROAS). The campaigns generated over 48 new conversions, and the company’s sales increased by 300%. The cost-per-click (CPC) was lower on Bing Ads than on Google Ads, resulting in a higher conversion rate and ROAS.
Conclusion:
By shifting their focus from Google Ads to Bing Ads, the company was able to achieve a significant increase in ROAS and sales. The targeted campaigns and retargeting efforts helped them reach their ideal audience and convert leads into customers. This case study highlights the importance of considering alternative advertising platforms and optimizing campaigns for maximum ROAS.
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