Covid-19 has changed the world. Jewelry store owners can no longer depend entirely on traditional stores to survive this new normal.
The E-Commerce industry has experienced unforeseen and unprecedented growth in the Covid-19 crisis. Hence, now is the time to take advantage of online stores and e-commerce buyers to survive and grow in the future.
And why not? The online retail market is experiencing immense growth this year. The industry is looking forward to generating approx 55$ billion in sales in 2021.
Jewelry ECommerce Website Development – Ultimate Guide
Now is the right time to jump in if you haven’t already. I know what you are thinking. How to get started, isn’t it? Fret not, as this blog will guide you in establishing an online presence in the e-commerce industry. Let us begin.
1. Choose The Right Website Platform For Your Jewelry Business
I would recommend going for either Shopify or WooCommerce. Both of them are optimized for eCommerce. You can begin selling immediately with these two platforms.
WooCommerce is an open-source eCommerce platform. It’s free to use and user-friendly. You will not experience any difficulties in using it.
WooCommerce is a customizable platform. You can customize it with hundreds of free and paid extensions if you wish to add additional functionality to the jewelry store.
Here is an interesting fact. 42% of eCommerce websites use WooCommerce. It shows how reliable and trustworthy the platform is in the market.
Shopify is a commerce platform through which you can establish an online store and sell products. You can also sell it in person with Shopify POS.
Shopify’s prices start from 29$ per month. It’s a basic plan and goes up to 299$ per month, which is an advanced plan.
You have the option to upgrade, downgrade, or cancel the plan at any time.
Shopify is a large and diverse app store. It has over 1,400 free and paid apps, which you can use to improve the functionality of your website.
It is a plug-and-play solution. Meaning that if you don’t want to hire web developers to create your website, then Shopify is an ideal choice.
Shopify provides over 100 professional, desktop, and mobile-ready storefront templates to choose from for your website. Remember, first impression counts. With these themes, your website will look great. It will build trust and credibility among your customers. Hire Shopify designer if you are looking to build a custom theme.
It is easy to sell across different channels and platforms with Shopify. Sell on platforms like Twitter, Houze, Wanelo, Pinterest, and Facebook via the Shopify Facebook app.
2. Create a List of Keywords
Choosing the right keywords is the next step after you have decided on the platform for your website. Here I would recommend Google’s keyword suggestion tool and Ubersuggest. Both are free.
With Spyfu, you can see the keywords that your competitors are using.
You have to plan out your keyword strategy properly. Why do I say this? It’s because 92% of all online experiences start with a search engine.
Hence, research the best keywords and develop landing pages with content and products you plan to target.
Optimize your website for keywords. It will present an opportunity for your site to show up when a customer searches for a specific product or service on Google.
Remember, when a consumer types a specific keyword, they are showing intent. These customers are interested in that particular service or product.
Keyword optimization will fill your marketing funnel with quality traffic. That’s why it’s so essential.
3. Here is What You Should Include In The Landing Pages
Your landing page is the first place where customers arrive after clicking an ad or listing. It’s a homepage for your product or services.
Here is what you should include in your landing pages.
A. Include Call To Action Buttons
These buttons should encourage your customers to take action. Having an Add to Cart button isn’t enough. Include the following things too:
- Multiple payment options
- A payment plan
- Five-star reviews
Your customers should get every reason to take action when they are visiting your website.
B. Optimize It For Mobile
Google gives priority to those websites that are optimized for mobile and other devices. For that, you need a responsive design that loads content independently of the device.
C. Ensure That Your Website Loads Quickly
Google loves those websites that load fast. Not just Google, but users love that too. Now, this is a difficult step. Why? Well, that’s because eCommerce jewelry stores have huge inventories and images.
With this tool, you will be able to find out what is slowing down your website. It will also give suggestions to solve the problem.
D. Provide Multiple Forms of Communication
Provide your customers with multiple ways to contact you. I say this because some consumers may prefer to write an email. Others could opt for a phone call.
You can also go for a live chat. A report by Kayako says that 79% of businesses experienced higher conversion rates and improved customer loyalty after they implemented live chat.
A live chat increases the chance that customers will buy by as much as 38%. So, go for it.
4. Email Marketing
Email marketing is an old method, but still the most reliable. Use it to diversify the messages that you send to the customers. Here are some examples:
- Set up abandoned cart emails. It will notify customers that they have left an item in their shopping cart.
- Share discounts, or showcase what’s new.
- Create lead magnets to encourage customers to subscribe. It can be a free guide or information that they will find beneficial.
5. Google Shopping
Google shopping campaigns open doors to dynamic ads. They can lead to massive outreach to customers on the internet.
You will be able to set up lookalike audiences on your social media accounts. Google shopping will also result in improved retargeting.
It’s like a sort of cycle where each advertising channel feeds on another, which will create a complete picture of who your customers are on the internet. Where they are coming from, and what they are looking at in Google.
If you want to know more about what features to include in your website, check out our blog on the important features of a jewelry website.
A. Which CMS is best for an online jewelry store?
It’s a difficult question. There are a lot of factors to consider when choosing a CMS for a jewelry store:
- Your budget
- Ease of use with the technology
- The time you are willing to invest in it
- Whether you will be working with a web development team or a digital marketing agency
Go for WooCommerce if you want a platform with the most capabilities. Choose Shopify if you want a user-friendly platform where everything gets done for you.
B. Why do Jewelers need a website?
A website will give jewelers a way to represent themselves online. They will own all online messages about their brand, business, and products.
C. Why is web design for jewelry stores so important?
Humans process visual images much faster than text. It will make a better impression compared to reading. Hence, jewelry website design is so important.
It also shows the level of professionalism that the business will offer. Customers subconsciously make connections between marketing messages, visual elements, and the way they perceive a business.
D. How do I grow my online jewelry business?
- Create a brand name that resonates with your business
- Define the values that represent your jewelry brand
- Identify pricing strategies for your products
- Create a website to showcase your listings
- Develop a marketing strategy for your products
There is no one way to sell jewelry online successfully. You have to consider a variety of things as you adapt to this new normal. What I shared here will help you grow your business and keep your brand name consistent across every channel.
If you need assistance with ecommerce design companies then get in touch with us. We are a leading e-commerce website development company with a team of experienced designers, developers, and strategists. Visit our website and contact us today!