9 Must-Have Features To Make Your eCommerce Mobile App Successful

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9 Must-Have Features To Make Your eCommerce Mobile App Successful

Do you want to develop an eCommerce mobile app that doubles your sales and gives your customers a never forgetting experience?

Then, we must say that you have made the right decision by investing in an eCommerce mobile app that helps you increase your sales and boost the profit of your business.

When it comes to talking about the online sales market, it is estimated that by the end of 2021, mobile apps will dominate 54% of total online sales. Quite surprising, right? So, it’s high time for you to develop an eCommerce app that gives your business a competitive edge.

But in this competitive age, how will you make your eCommerce application apart from your competitors? How will you ensure that it gives an outstanding user experience? By considering must-have features, of course. So, without further discussion, let’s have a quick look at the top 9 features of an eCommerce mobile application that you can’t afford to miss.

Let’s Discuss Each Point in Detail

1. A Simple & Easy-to-Follow Sign-up Process

Do you feel frustrated when someone asks you too many questions?

Yes, right?

That’s what exactly happens with your customers or mobile app users. If you ask your users too many questions when they sign up for your application, they will feel frustrated.

In fact, there are high chances that they will leave the sign-up process in the middle and will never back. No one is interested in filling a long-form that has too many fields to fill out.

Therefore, you need to ensure that you make your sign-up process as simple as walking on the cake. Moreover, provide your app users with different signing-up options like social media, email addresses, one-time passwords, and more. With different sign-up options and an easy-to-follow process, you can have many users, who complete the sign-up process and start exploring your app.

2. Product Filtering and Sorting by Category

We all rely on different payment methods like e-wallets, credit/debit cards, net banking, cash on delivery, and virtual cards in this digital payment world. At the time of making payments for the product that we purchase, we look for different available payment options. Isn’t it?

In fact, all your customers, who have ordered something from your application, look for their favorite payment option. In case if they are not getting their preferred payment option, they will not use the app, leave it, and will never come back. Thus, it is a must for you to provide multiple payment options, allowing your customers to make payments for the purchased product at their convenience.

3. Provide Multiple Payment Options

We all rely on different payment methods like e-wallets, credit/debit cards, net banking, cash on delivery, and virtual cards in this digital payment world. At the time of making payments for the product that we purchase, we look for different available payment options. Isn’t it?

In fact, all your customers, who have ordered something from your application, look for their favorite payment option. In case if they are not getting their preferred payment option, they will not use the app, leave it, and will never come back. Thus, it is a must for you to provide multiple payment options, allowing your customers to make payments for the purchased product at their convenience.

4. Showing Your Products Through AR

Presenting all the products through AR (Augmented Reality) is grabbing a lot of attention from eCommerce businesses across the world. Using this advanced technology, you will get an opportunity to showcase your products to your customers in real-time and in a real context.

Let’s take an example of one of the biggest furniture stores, IKEA that is already doing this. This giant furniture store allows you to check all the furniture that you are purchasing.

Through AR, you can see how it looks in your home and a particular place. Interesting, right? So, you can try and experience it yourself and plan to execute this same feature in your eCommerce app. Moreover, AR is one of the mobile eCommerce trends that will dominate in 2022.

5. A Simple To Follow Checkout Process

We all know that shopping on smartphones is all about providing convenience to your customers.

If you are developing an eCommerce mobile app to give your customers all the convenience that they have never experienced, then make sure that you have a simple-to-follow checkout process.

You need to optimize your checkout process in order to accommodate faster and simpler transactions for your app users. However, a simple 2 or maximum 3 step checkout process is enough for your customers to follow.

6. Real-time Notifications and Alerts

How do you feel when you keep getting updates and alerts about your most awaited product or item? Excited, right? Well, this is what also happens with your precious customers. They feel informed and updated when they get any notification or alert about the whereabouts of their products.

Not only this, but you can also notify your app users about the discount offers and festive offers that you launch for them. It will update your users and increase the sales of your business.

7. Wishlist

We all have our wishlist, or we can say a bucket list. Isn’t it? We all have some products that we save to purchase those products later, right? Then, why don’t we provide a wishlist feature in the application, allowing customers and app users to add their favorite products to the wishlist to buy them later?

Adding your favorite products or items to the wishlist is something that we all have experienced while buying something online. Hence, you must include a wishlist feature in your app and give complete liberty to your users to add their desired product to the wishlist.

8. Offline Mode

We all know that eCommerce apps can’t work offline as they have a thousand products, so it is not as easy as it sounds.

Don’t you think it would be unfair for your customers that your application doesn’t work without an internet connection? Many eCommerce apps can’t be open even.

So, make sure that your eCommerce app supports offline mode and allows your users to access all the products. Though it is not helpful to generate sales, it will help your users to explore all the products and choose what they want to buy.

9. Reviews, Ratings & Feedback Option

How will you know whether your customers are happy with your products or not? What will you do to see the experience of your customers? Of course, reviews, ratings, and feedback options. By allowing your customers to give reviews and ratings, you will know where you stand and what your customers think about your product and business.

In fact, it will help you to know your audience’s needs and deliver the same. Moreover, customer reviews are considered a driving force for eCommerce businesses and benefit you in delivering more information about products.

So, these are some of the must-have features in your eCommerce app or you can also consider this checklist for testing eCommerce site. Whether you are planning to develop an eCommerce app from scratch or looking for the answer to how to build an online store, this list will be beneficial for you to make your app stand out.

In case, if you need any assistance with developing a mobile application for your eCommerce business or ecommerce web design services, then get in touch with us. We are a leading eCommerce development company with a team of experienced eCommerce designers, developers, and strategists. We will understand your business requirements and audience and suggest the best possible solution to you. So, what are you waiting for? Just fill this contact us form and share your needs TODAY!

ABOUT THE AUTHOR

Bhavin M

Bhavin M, co-founder of Icecube Digital, spends much of his time creating simple but valuable content which helps ecommerce entrepreneurs to grow their online business.

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