Why is Email Marketing Important in E-commerce?

Why is Email Marketing Important in E-commerce?

Email marketing is essential for e-commerce businesses because it allows them to reach their customers directly through their inboxes. It allows businesses to promote their products, offer special deals and discounts, and keep customers informed about new arrivals and sales.

One of the main benefits of email marketing is that it allows businesses to target their messaging to specific groups of customers. 

For example, a business can send emails to customers who have purchased a particular product or category of products in the past or to those who have abandoned their shopping carts without completing a purchase. This targeted messaging can increase the marketing campaign’s effectiveness and lead to higher conversion rates.

Another benefit of email marketing is that it is cost-effective. It allows businesses to reach many people without incurring the high costs associated with traditional forms of advertising, such as print or television ads. Additionally, it allows businesses to track the success of their campaigns and gather valuable insights about their customer’s preferences and behavior.

Let’s explore further how email marketing can help e-commerce businesses. 

The Latest Email Marketing Statistics

  • According to a Data & Marketing Association study, the average return on investment (ROI) for email marketing was $38 for every $1 spent in 2020.
  • In 2021, it was estimated that there were over 4.3 billion email users worldwide, and this number is expected to continue growing.
  • The open rate for email campaigns (the percentage of recipients who open an email) varies depending on the industry and other factors, but the average open rate is around 20-30%.
  • The click-through rate (CTR) for email campaigns (the percentage of recipients who click on a link in an email) is typically lower than the open rate. However, it can still be an essential metric for measuring the success of an email campaign. The average CTR for email campaigns is around 2-5%.
  • Mobile devices are increasingly being used to check and interact with emails, so businesses need to optimize their emails for mobile viewing.

Top Email Marketing Strategies to Boost Sales

There are several strategies to boost sales, attract customers, and re-engage passive clients for e-commerce businesses. These strategies include:

  • Personalization: Using personalized subject lines and content that addresses the recipient by name can increase the likelihood of your emails being opened and read.
  • Segmentation: Segmenting your email list based on location, purchase history, and interests allow you to send more targeted and relevant emails to your subscribers.
  • A/B testing: Testing different subject lines, calls to action, and email content can help you determine which strategies are most effective for your business.
  • Mobile optimization: With more people accessing emails on their mobile devices, ensuring that your emails are optimized for mobile viewing is essential.
  • Automation: Automating email campaigns can help you send timely, relevant emails to your subscribers without manually sending each one.
  • Incentives: Offering incentives such as discounts or free shipping can encourage subscribers to purchase.
  • Interactive content: Interactive content such as quizzes or surveys can help increase engagement with your emails.
  • Social media integration: Integrating your email marketing with your social media channels can help you reach a wider audience and drive traffic back to your website.
  • Customer reviews: Including customer reviews in your emails can help build trust and encourage others to purchase.
  • Re-engagement campaigns: Sending targeted emails to inactive subscribers can help re-engage them and encourage them to purchase.

How to Get Started With Email Marketing

To get started with email marketing, you’ll need to follow these steps:

  • Define your target audience: Identify the specific group of people you want to reach with your email marketing campaign. It could be based on age, location, or interests.
  • Create an email list: Collect the email addresses of people interested in receiving your marketing messages. You can do this through sign-up forms on your website or by purchasing a list from a third-party provider.
  • Design your emails: Use Mailchimp or Constant Contact to create professional-looking emails tailored to your brand. Make sure to include a clear subject line, engaging content, and a call-to-action (CTA) to encourage readers to take a specific action, such as visiting your website or making a purchase.
  • Schedule your emails: Decide how often you want to send emails to your list, and create a schedule for sending them out. You can send emails weekly or monthly, depending on your goals and the needs of your audience.
  • Track and analyze your results: Use the analytics provided by your email marketing tool to track the success of your campaigns. Look at open rates, click-through rates, and conversions to see how well your emails are performing and identify areas for improvement.

Following these steps, you can effectively launch an email marketing campaign and start reaching out to your target audience.


By collecting email addresses and sending targeted emails, e-commerce businesses can promote their products, offer discounts and promotions, and provide helpful information to their audience.

Email marketing is cost-effective, easy to track, and highly personalized to individual customers. It allows e-commerce businesses to segment their email lists and send targeted messages to specific groups of customers based on their interests and behaviors. 

It helps improve the emails’ relevance and effectiveness, leading to higher engagement and conversion rates.

Overall, email marketing is essential to any e-commerce marketing strategy because it helps businesses build relationships with their customers and drive sales. So, if you are looking for email marketing services for your website, then Icecube Digital is a leading SEO agency in the USA with a team of San Diego SEO experts to deliver all types of SEO services.