The world of ecommerce keeps on changing and for businesses to succeed it is essential to comprehend the factors that drive online buyers. What urges customers to hit the ‘buy’ button? What do they look forward to and what are their demands? This report provides some answers to these critical questions about online shoppers today.
In 2024 global e-commerce sales are expected to surpass $6 trillion. The number is a loud-and-clear indicator that the world has indeed gone online shopping crazy. There’s fierce competition and fastidious buyers so retailers need to go on an optimum level of offering shopping experiences.
This blog post delves into the key findings of a recent consumer trends report, offering actionable strategies to strengthen customer relationships and boost online sales. Leveraging e-commerce SEO services and the insights from this report can significantly enhance your online store’s visibility and attract more customers.
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Key Findings: Decoding Online Shopper Behavior
A recent survey by BigCommerce and Retail Dive of over 1,300 online shoppers across North America, Europe, the Middle East, and Africa reveals compelling insights into consumer preferences and motivations:
- Online Shopping Reigns Supreme: 39% of respondents prefer to shop online compared to 21% who prefer in-store shopping. Considering the COVID-19 pandemic situation, the rapid growth of omnichannel integration in various markets, and constant exposure, it is no surprise that people now prefer online shopping. Partnering with a data-driven digital company can provide valuable expertise in e-commerce SEO services to enhance your online visibility.
- Frequent Online Purchases: The results showed that 76% of respondents shop at least online twice a month, while almost half of them (49%) are regular online shoppers. Most of them favored apparel, accessories, health and beauty, and grocery. Online shopping remains a consistent behavior for active internet users and gives businesses the chance to strategize their marketing by sending personalized promotions and offers for specific goods or services.
- Free Shipping is a Must-Have: 40% of respondents consider shipping fees a major drawback of online shopping. 26% admitted to abandoning online shopping carts solely due to shipping costs. Offering free or discounted shipping can significantly reduce cart abandonment and boost conversions.
- Research and Price Comparison are Key: Price comparison ads are popular with most people as there are more than 4 different ads on social platforms aiming to capture a specific consumer’s attention. 95% of them compare prices before making their decision. Non-price-sensitive shoppers are not the only customers that have to be considered. This in turn increases the importance of a combination of competitive pricing and elegant ease of use to attract and retain a customer base with price in mind.
- The Rise of Buy Now, Pay Later (BNPL): While credit and debit cards remain dominant (93%), BNPL is gaining traction, with 23% of respondents using this payment option. Offering BNPL at checkout can attract new customers and increase average order values.
Actionable Strategies: Turning Insights into Results
These findings provide valuable insights into how businesses can enhance the online shopping experience:
- Prioritize Mobile Optimization: Since there’s almost always a mobile search, ensure that the site is mobile-focused and can easily be utilized by your customers. This is where a skilled e-commerce web developer can be invaluable.
- Offer Competitive Pricing and Promotions: As shopping for goods and services visually affordable products is dominant, having such prices along with positioning and offers will be beneficial.
- Provide Free or Discounted Shipping: For the reasons of reducing cart amount, it is noble to provide a free or discounted shipping option.
- Integrate BNPL: Provide BNPL facility for payment as more and more shoppers employ this mode.
- Optimize for Search Engines: Make sure your online shop is visible to search engines before customers by optimizing through appropriate SEO processes like keyword optimization of labels, product descriptions, and meta for important references. Consider partnering with an e-commerce SEO services provider for expert assistance.
- Personalize the Shopping Experience: Incorporate and use such data and insight to personalize and enhance the shopping experience for the specific customer to encourage repeat purchases. A data-driven digital company can provide the expertise and tools to personalize customer interactions effectively.
Upscale Your E-commerce Success with Icecube Digital
At Icecube Digital, we are a data-driven digital company specializing in helping businesses thrive in the competitive world of e-commerce. Our team of expert e-commerce web developers can build high-performing online stores tailored to your specific needs. We also offer cutting-edge e-commerce SEO services to enhance your visibility in search results and drive organic traffic to your website.
