How to Get Your Website Listed in Google News

How to Get Your Website Listed in Google News

If you’re eager to see your newsworthy website content featured in Google News, you’ve come to the right place. So, let’s dive in and learn how to get your content listed in Google News.

In today’s digital age, having a strong online presence is crucial for any business. Google maintains its dominance in search engine market share, website owners are continually seeking innovative ways to channel traffic from Google to their own sites. Getting featured in Google News is a remarkable step to draw more attention to your content, courtesy of the enhanced visibility provided to top stories.

For companies like IceCube Digital, offering custom WordPress development services, being featured in Google News can significantly boost their visibility and credibility. By following the guidelines, best practices, and tips in this blog post, you can increase your chances of getting your content listed in Google News.

Before getting started, let us understand What is Google News?

Google News is a specialized news aggregator and platform operated by Google, primarily designed to deliver timely news content to users. From an SEO perspective, understanding Google News is crucial for website owners and publishers looking to enhance their online visibility.

Google News distinguishes itself from standard search results by focusing on news articles, providing users with up-to-the-minute information from various sources. When a user searches for news-related queries, Google News may appear as a separate section in search results, often featuring a “Top Stories” carousel. This section offers content deemed most relevant and newsworthy, making it a coveted spot for publishers.

How will it help me, if I get listed in Google News?

Websites aspire to get featured in Google News for several compelling reasons, as it offers a multitude of advantages that can significantly impact their online visibility, credibility, and user engagement.

Increased Visibility: Google News enjoys a substantial user base, and content featured in Google News often appears in a prominent “Top Stories” section within search results. This prime real estate increases a website’s visibility, leading to a broader audience reach.

Enhanced Credibility: Being listed in Google News lends a degree of legitimacy and authority to a website’s content. Users tend to trust information from sources featured in Google News, bolstering the website’s reputation.

Higher Traffic: Websites that make it into Google News typically experience a surge in traffic. This increased exposure attracts more visitors, potentially leading to higher ad revenue, more subscribers, or increased sales for businesses.

Improved SEO: Google News inclusion can positively affect a website’s overall SEO. The increased traffic, backlinks, and user engagement can boost a site’s ranking in standard Google search results, further increasing its organic visibility.

Real-time Updates: Google News emphasizes up-to-the-minute content. For websites covering breaking news, events, or topics with frequent updates, Google News provides an ideal platform to deliver real-time information.

Global Reach: Google News caters to a global audience. Websites featured in Google News can reach readers across the world, expanding their international presence and influence.

Monetization Opportunities: More traffic often translates to enhanced monetization opportunities. Websites can benefit from increased ad revenue, affiliate marketing, and other income streams when featured in Google News.

Audience Trust: Google News features content from reputable sources, and inclusion signals to users that the website is a reliable and trustworthy source of information. This trust can lead to long-term readership and a loyal audience.

In summary, getting into Google News is highly desirable for websites due to the potential for increased visibility, credibility, traffic, and monetization opportunities. It not only opens the door to a broader audience but also solidifies a website’s standing as a credible and authoritative source of news and information.

How to Get Listed in Google News?

First and foremost is to Submit and help Google to reach you faster. To submit your website to Google News, you have two distinct tools at your disposal: Google News Publisher and Google News Producer. While your articles can be automatically included if they meet specific requirements and offer unique information, enhancing your visibility to web crawlers can be achieved by submitting an XML Sitemap through Google Search Console, which we will see in the later part. First, we have to submit and wait for a few weeks for a response.

Google News Publisher

To apply for inclusion of your website in Google News, follow these steps:

  • Visit the Google News Publisher Center.
  • Verify your website ownership within the Google Search Console.
  • Submit your request for inclusion.
  • Provide site details and update your news section URLs.
  • Click ‘Submit.’

The Google team will assess your request within a few weeks, and you’ll receive a response in your News Publisher account. Depending on the quality of your content, your website may be either included or rejected. In case of non-acceptance, the website owner can make the necessary adjustments to meet service requirements and reapply, but there’s a mandatory two-month waiting period.

Google News Producer

Google News Producer offers publishers the capability to manage the presentation of their news on tablets and phones. While you can suggest your website for Google News using News Publisher, Producer is particularly valuable for article publication and content monetization.

It’s essential to note that there is no assurance that your articles will appear in the Google News app after adding publications through the News Producer. Inclusion continues to be contingent on content quality and its perceived value for users.

Incorporating Google News Guidelines and Best Practices is key to securing inclusion and a high ranking in Google News results.

Enhancing Your Eligibility for Google News Inclusion

Below, we have provided a complete guide to help you get your website listed in Google News. These guidelines are designed to help publishers make their websites match Google’s strict requirements. If you follow these recommendations, you’ll have a much better chance of getting your website listed in Google News.

  • High-Quality Content is King

Google News, like its parent search engine, values high-quality, original content. To get your website listed, you need to consistently produce relevant, informative, and well-researched articles. For a company like IceCube Digital, offering custom WordPress development services, this could include content related to the latest WordPress trends, web development tips, and case studies showcasing your expertise.

  • Follow Google’s Content Guidelines

To ensure your website aligns with Google News guidelines, it’s crucial to adhere to specific content criteria. Your content should be accurate, timely, and relevant to your niche. Avoid plagiarism, and cite sources when necessary. Also, make sure to avoid clickbait or sensationalism, as this can negatively impact your chances of being included in Google News.

  • Optimize Your Website

Search engine optimization (SEO) is a fundamental aspect of getting your website listed in Google News. For a WordPress development company like IceCube Digital, optimizing your website involves ensuring it loads quickly, is mobile-friendly, and provides a smooth user experience. Implement schema markup to help Google understand your content better and to increase the chances of your articles appearing in the “Top stories” section.

  • Consistent Publishing Schedule

Regularly publishing content is essential. Having a consistent posting schedule not only keeps your audience engaged but also signals to Google that your website is active and continuously providing fresh content. Companies like IceCube Digital should create an editorial calendar to plan content in advance, ensuring a steady stream of articles related to custom WordPress development services and related topics.

  • Improve Website Loading Speed

A fast-loading website is crucial for user satisfaction and SEO. Google values websites that load quickly, especially on mobile devices. Use tools like Google PageSpeed Insights to identify and fix performance issues, and consider using a content delivery network (CDN) to improve load times, especially for readers in different geographical locations.

These above steps will help your chances to get listed on Google News

Nevertheless, the following steps are of paramount importance and are instrumental in fortifying your opportunity to secure a listing on Google News.

Establish Your Presence on Google Publisher Center:

Utilizing Google Publisher Center is a pivotal step in your journey to secure a spot in Google News. By claiming your website on this platform, you gain several valuable advantages. Firstly, it empowers you with full control over your content, allowing you to oversee its presentation and distribution within Google News. This control is crucial for managing your articles, visuals, and other assets, ensuring they accurately represent your brand and content identity.

Furthermore, Google Publisher Center equips you with the tools to closely monitor your content’s performance. You can access critical metrics like click-through rates, impressions, and user engagement. Analyzing this data is essential for understanding what resonates with your audience and what doesn’t, enabling you to fine-tune your content strategy for optimal results.

To enhance your chances of inclusion, meticulous optimization of your settings is essential. Ensure that your website’s branding, metadata, and content presentation align with Google News’ stringent criteria. This not only increases the likelihood of your content being featured but also maintains a consistent and reputable image for your website within the Google News ecosystem.

Engage Mobile Users Effectively:

In today’s rapidly evolving digital landscape, mobile-friendliness is non-negotiable, and Google News is no exception. A substantial portion of users access Google News through mobile apps and devices, making it imperative to ensure your content is mobile-responsive. To capture and retain the attention of mobile users effectively, consider the following:

  • Optimized Loading Speed: Streamline your website’s loading times to provide swift access. Users on mobile devices often have limited patience for slow-loading pages.
  • User-Centric Design: Create a responsive design that adapts seamlessly to various screen sizes, prioritizing user-friendliness. Ensure that navigation and readability are optimal on smaller screens.
  • App Compatibility: If you have a dedicated mobile app, ensure it is compatible with Google News, facilitating easy content access via the app.
  • Master Mobile SEO: Implement mobile SEO strategies to enhance your website’s visibility in mobile-centric search results.

Continuous Monitoring and Adaptive Strategy:

The digital landscape is in constant flux, making adaptability a necessity. What works today may not be effective tomorrow. To maintain a thriving presence within Google News, consistent monitoring and adaptability are paramount. Continuously assess the performance of your content on Google News using analytics tools and data available in Google Publisher Center.

Pay close attention to engagement metrics, user feedback, and the performance of individual articles. If certain content consistently performs well, consider creating more content following a similar formula. Conversely, if you observe low engagement or receive negative feedback, be prepared to adjust your content strategy promptly.

Stay vigilant about Google’s guidelines and be ready to adapt to updates. Compliance is critical for sustained inclusion in Google News. By remaining agile and responsive to changes and user preferences, you can secure and maintain your position within this influential news platform.


In conclusion, achieving a listing in Google News represents a significant milestone. To increase your likelihood of securing a place in this coveted platform, it’s essential to maintain a consistent commitment to producing top-quality, pertinent content, optimizing your website for SEO and mobile users, and faithfully adhering to Google’s guidelines.

While the journey to Google News inclusion may require some patience and effort, the ultimate rewards in terms of heightened visibility and enhanced credibility are unquestionably worthwhile. Embark on the path to Google News listing today, and observe your online presence soar to new heights.

Digital Marketing Manager

Nitin is the Digital Marketing Manager at Icecube Digital. He has helped many organizations grow their business online and improve sales through strong branding and consistency in communication.

Leave a Reply