What’s new in Magento 2? Why does Magento 2 offer that is not available in Magento 1?
As leading Magento 2 certified developers, we are oft asked these questions. To answer your queries, we’ve put together a list of the complete set of features, offered in Magento 2 Open Source Edition.
Magento has become the go-to ecommerce platform for thousands of online retailers, and 1 in 4 businesses worldwide uses it. While Magento 1 was jam-packed with features, the makers of Magento have outdone themselves with Magento 2, which was released in 2015. The popular tool was rebuilt from scratch for the second version. Now, it offers several exclusive features that were not present in the earlier version and resolved the problems with Magento 1.
Magento 2 is available in two editions:
1. Progressive Web Apps (PWA)
Magento 2 comes with the Magento PWA Studio that makes it easy to design your ecommerce store as a progressive web app. The Magento PWA Studio offers faster loading time, quick accessibility to your ecommerce store even in poor network conditions, offline mode, responsiveness, app-like appearance, faster loading times, engaging experience, and several other benefits.
2. Drag-and-Drop Functions to Create and Design Web Pages
Magento 2 is integrated with BlueFoot CMS and Page Builder, making it easy for ecommerce store owners to create and customize web pages even without any coding skills. You can now design pages with simple drag-and-drop functions. It’s effortless to use compared to the WYSIWYG editor available in Magento 1.
3. Enhanced Payments Module
Magento 2 is integrated with Klarna, which enhances the shopping experience. Instant checkouts, easy returns, options for the customer to divide the payment into several parts are some of the benefits offered by Klarna Magento integration.
4. Sync your Inventory and Store with Amazon
Though you may have a stand-alone ecommerce store, online retailers cannot afford to ignore Amazon. In 2018, Amazon accounted for 49% of online sales in the US. That’s nearly half the market share. By integrating your online store with Amazon, you can leverage the extensive experience of the ecommerce giant.
5. Instant Purchase
It makes it easy for returning customers to reduce the time taken to checkout. Fields are auto-filled using information saved in the customer account. The instant purchase button appears below the “add to cart” option in individual product pages.
6. Mobile-friendly Shopping Experience
Magento 2 helps you create an ecommerce store that provides an optimal viewing experience across devices – mobiles, tablets, laptops, desktops, and more. It makes use of responsive designs that provide shoppers with an engaging and seamless shopping experience, irrespective of the device they are using.
7. Feature-rich Admin Dashboard
Magento 2 provides ecommerce sellers with a modern and intuitive and feature-rich user interface. You can monitor all aspects of your online retail business – sales, order, inventory, invoices, customer service, and more, right from the dashboard.
8. Asynchronous API for Faster and Better Customer Experience
Instead of traditional API, Magento 2 comes with an asynchronous API that reduces the server time for responses significantly. It enhances the user shopping experience, especially when you have a substantial ecommerce store with hundreds of products.
9. Support for ElasticSearch
Magento 2 fulfills one of the long-pending requests of ecommerce sellers by integrating the ElasticSearch with this version. Accurate, scalable, and intuitive, ElasticSearch enhances the user product search experience significantly, offering fast and improved results.
10. Two-Factor Authentication
Magento 2 improves security further by introducing two-factor authentication. Apart from the login id and password, users will have to verify their ID via an OTP sent to their mobile, email, or phone call
With so many features, Magento 2 caters to the needs of all – developers, admins, and customers. Migrating to a new ecommerce platform is a daunting task. It involves changing the underlying database structure, choosing themes, and working with new APIs. So, make sure that you hire expert Magento 2 migration service providers to ease the process and reduce the time taken
Finally, a word of advice: Make sure to choose a Magento Web Development Services provider that has experience in your product niche to simplify the migration process. To give an example, if you’re an online jewelry seller, then make sure to choose a jewelry website design company as they are likely to have prior experience working with a store that is similar to yours. It is crucial as it helps to reduce the time taken for migration and reduces the possibilities of errors
Magento 2 offers a future-ready ecommerce platform. Transform your online store with Magento 2 and boost your online sales and increase revenues
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