Here we go again! Another shopper bites the dust. We’re referring to the tragic scenario when a fellow customer visits the website, selects the products he/she wants to buy and then right there at the end, decides to abandon the cart altogether. Ask any e-commerce business owner and you’ll be told the same thing over and over again – cart abandonment is the biggest shopping sin.
Ask any Magento development company out there and they will tell you that it is an illness which is far from being cured. Statistics suggest that approximately 69% online customers indulge in cart abandonment. What might be the reasons? Are the numbers of options very limited? Are the prices too high? Is the website not attractive enough? Is there a lack of offers on the discount side? Whatever are the reasons, the result is what matters at the end of the day. After all, it’s about the numbers, isn’t it?
For all online businesses based on Magento, here are a few tips and tricks which will come in handy when it comes to reducing the all important cart abandonment rate:
1. Introduce One-Step Checkout:
- Have you wondered why every juggernaut in the business is flocking to introduce this feature? There’s a reason why one step checkout is the trendsetter in today’s online business world.
- Convenience is the keyword here! An extra-long checkout process can act as the deal breaker big time. What customers don’t like is to wait!
- Gone are those days when customers will bow down to filling forms and follow steps when it comes to hitting that ‘buy’ button. Many users might actually feel that the struggle isn’t worth the effort.
- Follow the cue; if a customer is on the checkout, he/she is interested in buying. So let them ‘buy’ as quickly as possible.
2. Exit-intent Pop-ups Are the Way to Go:
- This sits at the top of every potent re-marketing strategy. It will indirectly reduce shopping cart abandonment substantially.
- One of the most common reasons why a shopper might decide otherwise is the presence of unexpected costs. This is where exit intent pop-ups enter the fray. Also, these are easily executable by skilled Magento website developers. Through them, you can offer coupons or discounts which might put the ball in your court.
3. Remove Hidden Costs From the Website:
- The phrase ‘hidden costs’ is synonymous with ‘Achilles heel’. Without one shadow of a doubt, it is the biggest force behind cart abandonment.
- Money is all that matters in the world of online shopping. When a customer is finalizing the cart, it is because he/she has given the nod to spend that kind of money. If on top of that, multiple unexpected costs are introduced, that tilts the balance significantly.
- Not only does it seem too sale-ish but it breaks the consumer trust. Such facets will drive those precious leads away from your entity for good.
4. Focus on ‘Related Products’:
- Would you rather go through an entire list of 1000 different products of different styles, sizes and patterns? Or would you go through 50 products in accordance with your likes and dislikes? The answer is plain and clear.
- With the plethora of options available, you need to cut down on a potential customer’s decision making time. This is possible by focusing on ‘related products’.
- If a customer is browsing through ‘Manchester United’ jerseys, it is very likely that he/she will be interested in football related products. Hence, the odds of making a sale will largely be in your favour.
- This is also a chance for you to showcase your range and open the customer’s eyes to different styles and sizes you offer those targeted products in.
- Tracking consumer behavior is the norm these days. Why? Because it actually works!
5. Display Shipping Prices Upfront:
- Once the customer reaches the cart, the shipping cost remains the only unknown entity per se. Hence, a high shipping charge might actually tick off the buyer completely.
- This is an avid deal barrier as this normally pops up right at the end.
- Displaying prices for shipping upfront keeps everything transparent and crystal clear. The chances of cart abandonment take a backseat.
- If the numbers are dependent on multiple parameters, you can instead display an ‘estimated shipping fee’ info box on the product page itself.
6. Other Important Practices:
a. Accommodate the option of checking out as a guest. Not everyone will be patient enough to either login or register with new credentials time and time again. This adds to the user experience and saves time.
b. Use the ‘free shipping’ practice throughout your product range. This eliminates the facet of ‘hidden costs’ and builds consumer trust.
c. Indulge in periodical testing by placing dummy orders every now and then to ensure that everything is in the right place. A variety of errors can crop up left, right and centre which is why testing is a recommended housekeeping practice.
Simply keep your customers before everything else and your sales will shoot up just like you want them to be. Good luck!