A comprehensive, engaging and dynamic blog is a business essential for any new, emerging or established eCommerce venture. eCommerce started to grow strongly in the last 5 years and it is in a continuous ascent, powering over 45% of the entire web
The market is flooded with many eCommerce websites offering products across categories, and marketers are struggling with the question of how to break through the clutter. How engaging your website is, ease of use, personalised – all play an essential role in ensuring that the customer comes back to the online store to make another purchase
eCommerce blogs are a go-to marketing tool for eCommerce websites, particularly because of the times in which we live, where popularity of social media has an overcastting effect on us. Social Media plays a key role in influencing Millennial in making their purchase decisions. Study shows that Millennial seek ready information online before making a purchase. They also focus on experience when spending their money
Hence, it is becoming necessary for marketers to give as much of an experiential feel to their marketing collaterals as they can. In such a case, blogs play an essential role in providing that ready information and give an advantage to the overall purchase experience of the consumer.
BlogHer revealed that 81% of U.S. online consumers trust the information as advice from blogs and 61% have made a purchase based on recommendations from a blog.
If you are an eCommerce business, a blog will give that extra spice to your online portal and an eCommerce website design agency will help you reach there. A well written and well-informed blog with engaging content is bound to stick in the mind of the customers.
WordPress today runs about 26% of the Web. It is a free and open-source content management system, and was established in 2003 with the desire to develop an elegant, well-architectured, personal publishing system.
WordPress functions in two ways – either WordPress.com, where it has to be installed on a web server as either part of an Internet hosting service, or as WordPress.org, where it functions as a computer running the software package in order to serve as a network host in its own right. A local computer may be used for single-user testing and learning purposes. WordPress boasts of beautiful designs, powerful features, and the freedom to build anything you want.
According to ManageWP, more than 74 million websites and blogs are hosted on the WordPress platform. WordPress blogs are used by eCommerce marketers to generate traffic and is a potential channel to increase sales.
It is easy to manage, is cost-effective and customisable. It does not demand much technical expertise, nor does it require heaps of capital investment.
WordPress gives a professional look to your blog with neat designs and display of content. Every tab and sub-tab is places on the Homepage in an organised manner. It can be easily developed into a user-friendly eCommerce website with its smooth interface, and with high usage of WordPress worldwide, it is familiar to the users
Users can instantly identify the friendly WordPress interface and hence, stick around to explore more. This easily makes the development of the website and blog more reliable for future success, while involving creativity
WordPress offers some of the best customisable plugins to enhance your eCommerce blog. It not only enhances the functioning and user experience of your blog, but also makes the entire blogging experience unique, more flexible and comfortable.
WordPress offers a list of customizable plugins to choose from that can enhance your blog with designs, themes, user activities and more.
A go-to plugin for eCommerce platforms is WooCommerce. If you have an active eCommerce blog and you want to integrate an online store with your blog, all you have to do is install the WooCommerce Plugin, and you are ready to go!
Below is some more detail on Woocommerce to get you started:
WooCommerce claims to be the most customizable eCommerce platform for building your online business. It is an open source eCommerce plugin for WordPress, available for free and particularly designed for online merchants be it small or large-sized who use WordPress for business.
The plugin is easy to install, simple to use and can be personalized according to your requirements. Further, the maintenance and operation cost of WooCommerce site is much less in comparison with larger platforms.
With WooCommerce you can create the online store you want with additional extensive features that are available on demand. These features are hugely flexible, and do not require in-depth technical know-how to be operated.
WooCommerce lets you add unlimited products, and product attributes on your eCommerce website, works on all devices, and comes with provision of obtaining user reviews and ratings.
WooCommerce users can build a fully functional online store within an official website, alongside an integrated blog. All of these dimensions of a business’ online presence are harnessed in one place, and presented together seamlessly, all thanks to WooCommerce being a WordPress based platform.
In September 2015, Trends indicated that WooCommerce ran on 30% of e-commerce sites and millions of active installs. The plugin has been acquired by Automatic and has since then been gaining market share. Today, WooCommerce has become one of the leading ecommerce platforms on the internet
WooCommerce uses an official partnership programme where it recommends users to use WooCommerce Specialists for their projects. These are hand selected and high-quality experts who firstly understand your project and then take it forward.
They specialise in services like site setup, implementation, and development. WooCommerce has kept the WooExpert programme deliberately small and highly selective to maintain quality of service. They consider only companies as potential WooExperts after working with them on client projects, during community involvement or on core development contributions
You have complete control over the design and functionality of your eCommerce blog. You do not have to wait for a web designer to make those simple updates on your website.
WordPress can be accessed from any internet connected computer and you yourself can make updates to your website. When it comes to eCommerce, the look and feel of your website plays an eminent role in building a brand image. With WordPress you have 100% control over the customization of your website to meet your brand image and preferences
WordPress is no more just a blogging site, but has become very complex over time and can be used to create and manage any kind of website, eCommerce being one of them.
You can not only create your online shop but at the same time use the website as your informative blog, portfolio, corporate page, etc. Platforms such as Magento, Shopify and OpenCart are not multipurpose in such a manner and are only made for eCommerce.
WordPress also helps you in earning from your blog. Once you have established your blog and are gaining substantial traffic, you can easily monetize your platform by contacting private advertisers. Ad networks like PropellerAds and Google Adsense have even launched their own dedicated plugins for WordPress blogs.
You are bound to love a website that uploads quickly. A study suggests that 47% of internet users expect a site to load within 2 seconds, while another 40% will leave the website if it takes more than 3 seconds to load.
WordPress is a step-ahead in enhancing user experience by ensuring that the blog is uploaded within 2-3 seconds. A quick uploaded blog adds to user-experience and is a must have if you want to retain your consumers
WordPress is a self-hosted platform, which means that when you have a blog on WordPress, you own the space on the site and also the server to host your blog. This ensures that you own the full domain name for your blog, for instance domain name on a free blogging platform would have the name of the platform in the URL, while the WordPress blog URL would be on the lines, www.xyz.com. The only requirement is to buy a suitable domain name and hosting that can be easily done online on sites such as siteground, flywheel etc
Because of the heavy usage of WordPress, the company ensures that they have the expertise in place if someone requires the technical know-how. WordPress has an active community of developers and QA engineers. The community works towards making your WordPress experience hassle-free and better in every way possible.
If you have a technical query on development or hosting, or are struggling with themes or marketing options, you can easily find solutions on wordpress.com through the WordPress Community
You can also get involved in the WordPress Community. WordPress holds a WordPress Community Summit every year for budding website developers, designers, software engineers and more. WordPress has various categories such as the Core, Design, Mobile, Accessibility, Polyglots, Themes, Documentation, Plugins, Marketing, Hosting and more, where you can be a part of as a contributor.
Along with these benefits, WordPress is also SEO friendly, is responsive on all devices including mobile, powerful in media management, and provides high security to brands in organising their websites
Though WordPress is easy to install and use, some technical thinking and professional help can give an edge to your blog or website. There are advanced functionalities and features on WordPress that would require technical know-how.
As your business grows, it may be time demanding to manage web-development, while at the same time you do not want to let go of a good quality blog.
Several eCommerce brands hire WordPress developers in place to manage the day to day functioning of the blog such as design development, PHP development, uploading of content, documentation, custom themes, plugins and more.
This way you can focus on generating excellent sales and let your business grow. You can either hire a full-time WordPress Developer as per your business requirement, or dedicated programmers on daily or monthly basis.
WordPress continuously evolves or updates itself to keep up with the user demand and preferences. This ensures that the platform remains glitch free and latest on functionalities and features. So, start thinking of WordPress now for a smooth and advantageous eCommerce blogging experience and reach a wordpress development company usa at email@example.com
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