Today we stand in a prospering culture of ecommerce websites. These websites have been flourishing and the industry is actually brimming and permeated with every new company launching an ecommerce website. The competition has gradually enhanced and everyone is chasing the pursuit of creating a brand name.
The word blogging has popped up from within this rush and has left most of the industry confused. Why do we need a blog for a website that deals with online purchases? Or does it mean that we need to have a unique blog for all our content? Plus many more questions have been lately invading the entrepreneurs.
Well! Blogging is not a very newly recognized tool of marketing for ecommerce websites. Many websites have understood the effective impact of blogging and content marketing at the earliest and have successfully created a unique space and customer base in the ecommerce website cluttered ecosystem.
Let’s take a look at how blogging actually manages to create a difference for any website.
It Builds Up the SEO
A majority of users employ search engines to find out different ecommerce websites selling their desired products. Higher placement in the search results is rewarded with the maximum chances of customer visits and ultimately purchases. SEO is one of the most crucial marketing techniques for any web-based company.
“Blogging isn’t about publishing as much as you can. It’s about publishing as smart as you can”- Jon Morrow
Using the best SEO words in the blog compulsorily boosts the website views to a significant level. Best-suited long-tail keywords relevant to your industry can be researched with the help of a variety of available tools and inculcated in the blogs. Set tie-ups with the best Shopify SEO company for the best results.
- Competitive alertness
Stay active in competition and keep a vigilant eye on the topics and keywords covered by competitors and the best ecommerce blogs. The focus should be on unique and informative content. Interlinking your blogs can be the last beneficial move post blog posting.
One-time blogging can only satisfy the purpose but not the goal. Frequent blogging is a must. Google eyes these websites as active and ranks them higher in the search results.
Backlinks also account for generating better results on search engines. More number of pages on a website results in a higher number of internal backlinks.
The addition of a share button on the blogging page enables any user to share the blog and hence increases the backlinks for the website’s home page.
An increase in leads is one of the foremost business targets. More no. of pages with effective content on any ecommerce website invites more leads and queries. Ultimately, these leads can turn into business generation.
According to Hubspot, businesses with 401 to 1000 pages of content tend to get 6X more leads than those with 51-100 pages.
Creating blogs and selling your products on sites like WordPress can also be a lead generation technique. Hire WooCommerce experts to integrate your website with WordPress.
Brings Positive Conversion Rates
Boosting conversion rates is one of the desirable results for any entrepreneur. A regular update in blogs with high-quality content will reward you with higher conversion rates and brand loyalty. The incessant flow of effective information on the blog can attract many new prospective clients, as well as help, retain the existing ones.
According to Hubspot, overall ROI is more likely to increase for companies who blog regularly, especially businesses that prioritize blogging experience a 13X increase in ROI year after year.
Creates Brand Recognition
To initiate any ecommerce website is a simple goal today with set guidelines and the help of ecommerce website design services. The complication actuates post this step. Brand recognition is one of the primary goals of any company and blogging has been recognized as an efficient tool.
- Highlight social image
Images of users using the products are best remembered. Real user experiences of the products will amply the user experience and trust after reading the blog. Blogging also acts as an effective medium to propagate and advertise social initiatives and messages carried by the company.
Well and thoughtfully written blogs generate traffic along with media attention. They can even be covered on any news site, granting the website maximum possible exposure.
Connects the Website With the Audience
The human side of your website can be well elaborated on via a blog. Exploit this opportunity to the fullest and indulge in all the consumer-related issues and concerns in your blogs. Be explicit about the beautiful bond between you, your employee, and your workers. Display an affectionate, lovable and human persona of yours before the world. When the audience feels connected, the trust is built and the customer base can be widened.
- Tell connecting stories
“Good content is not storytelling. It’s telling your story well.” –Ann Handley
Websites can communicate their stories to users. The evident question here is, “What type of stories are we talking about?” The answer lies with the stories that can relate you with the users or a narration that compels a one-time visitor to re-visit and become a customer.
- Solve a problem
Along with advertising the products, transmit a message that you thoroughly understand and are utterly concerned about the user’s problems. And your solution was brought into reality with the intent to solve this relevant issue. An automatic connection between the brand and the user can be established.
Simplify the usage of your products. Provide user guides, scenarios, and FAQs, as guidelines to solve real-life problems. Upload lucid product usage videos in your blogs for the best understanding.
Influences the Audience
Marketing has been dominated by cold calls and shooting emails since the traditional days. Creating unique marketing gimmicks and strategies is the demand of the present aggressive cutthroat environment. The blog can be used for marketing and to make the voice of the brand reach the masses online.
The user can be informed via blogs about the store releases, their location, and their specialization. The maximum population can be notified of job vacancies and other updates on the website. It is a tool for the advertisement of the recent release and updates in the stock.
- Social media promotion
Social media is the latest targeted marketing platform. Youth and the current business scenarios have resulted in a high impact Internet dominated marketing needs. Social media is a means to go viral and popular in no nick of time. Today’s marketing strategies without social media into consideration may collapse or seem a failure.
Like, share, and comment options should be like precious decorations on any blog page, for their impact can be humongous and greater than imagination. Sometimes, one blog crosses thousands of likes and shares, acquiring a customer base that could be practically fetched in months in a blog less way.
You may be totally taken by dismay if you are asked to tweet or write about most of the products that you own. A blog summarizing your attempts and products speaks up for your complete website. A single tweet on your blog invites a number of visitors and enhances visibility. Correct social media mapping can extend your blog to unimaginable popularity and visibility.
- Popularize your sales
As a compelling and convincing channel for sales promotion, blogs can aid in upgrading sales figures. An active forecast of sales, discounts, and offers will ensure a crowd and prompt for purchase when it arrives. The company can boast of its sales figures and immediate attention.
Blogs can serve as the cheapest marketing method. With good blogs and frequent posts, the target audience can be attracted and bound to the brand strongly. Popularity on social media is ought to generate higher traffic. Targets of direct marketing can also be fulfilled as your blog subscribers and followers will receive automatic emails of blog updates. Traditional, as well as modern marketing agendas, are successfully fulfilled with blogs.
It Creates Uniqueness With Extra Info
Customers are committed to seeking extra information today for maximum satisfaction. Websites can add value and satisfy this user’s thirst for knowledge. Unique industry information or any other latest information can connect more readers to the blog, driving them ultimately to the website and the brand.
- Reveal secrets
Seem a bit secretive and then spill the beans. Puke out not-so-famous secrets of your industry in your blogs. Or create awareness about the journey of the involved business magnets. The reading crowd will go gaga in no time and your blogs can be one of your most awaited features.
- Create awareness of behind the curtain scenes
Satisfy the curious zeal of the readers with some sneak peek into the testing, manufacturing, and production details. Post some interesting manufacturing images of the popular goods from your website.
You can portray being a leader and an industry expert. Whatever information you reveal, be relevant to your brand image. Assure that you are adding to the knowledge repository of your customers.
Creates a Customer Base
A ready customer base is a boon in disguise for any marketing website. The route to gaining customer loyalty appears to be a herculean task but once the database is created, the path is quite smooth. Customers tend to revisit a website for the products and innumerable other reasons. These reasons have been underrated and unevaluated by most of us. A blog can contribute a lot as a customer acquisition base if only used wisely.
- Create email database
While you communicate, gather the maximum email ids of the interacting user. Coagulate these emails to create a customer base. Shoot emails for every update, release, and news. Email marketing can simply never be outdated.
- Generate online community
The overall idea is to create an online community for your website. Grant this website the freedom to discuss and conclude. Let your user be your tester and positively gulp down all the negations. Your customers can be your source of inspiration and improvement.
- Gather useful information
Dig in deep into the conversation to find out the source of their knowledge about your website. Find out about consumer feedback and improve. List down their future expectation and inculcate them in your upcoming products.
Enhances Customer Engagement
Comments are meant to garner customer engagement. Customers comment on the blog and replying to them with the appropriate responses generates a trust factor in the users and in turn it fetches loyalty to the brand. Addressing all negative comments sensitively is a crucial and appreciable move for any brand.
- Reward your customers
Reward your customers with giveaways. Rewards should not necessarily be goodies. Rather they can be reward points, free subscriptions, special offers, etc. Once your customer base is aware of your continual reward mechanism, they will have their eyes hooked on every update on the website and blog.
Facilitate a good discussion. Bloggers and readers are from the vigilant lot that is not wary of indulging in discussions. Comments from the blogger community or readers should not be ignored. A correct reply may initiate wise and value-adding discussion which may impart your learning and popularity in return.
An Effective Channel to Share Ideas
Yeah! Your customer is going to use your product but hands them plenty of reasons for the same. Talk about how and when to use your product. Simply stuff them with reasons compelling enough for purchase. Create a display of the variety of ways your products can be used and suffice their needs.
Unique gifting ideas are complementary. Convert your goods into ideal gifts for every visiting customer. Shower them with unique lifestyle tips and cool looks. Your customers will return and vouch for these tips.
Blogging can be the most efficient tool to establish your credibility as a brand in the market. The posted blogs should not be a display of haste or a desperate marketer. Rather it should be well thought out and written to the point, keeping the target audience in mind.
The development giants like any expert Magento 2 Development agency can help you accomplish the target of the most efficient ecommerce website but your blog, in reality, will be the stepping stone towards marketing this website.