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Achieving Exceptional Growth: West Coast Tree Service’s WordPress Development & SEO Success

West Coast Tree Service is a professional tree service provider in California. It offers a wide range of tree care services, including tree trimming, tree removal, stump grinding and removal, and emergency tree services. To improve its online visibility, the company wanted to revamp its website according to the latest industry standards. Hence, they approached Icecube Digital, a trusted service provider of WordPress Development Services.

When our team held the initial discussion with the team, we understood the client’s primary challenges were outdated website design and lack of user-friendly interface. All the issues led to the underutilized SEO potential of the website, affecting its performance on search engine rankings.

Challenges

After understanding the primary challenges and the client’s vision with the revamping, our White Label WordPress development service team conducted a quick website audit to uncover all the issues.

  • The website’s outdated layout lacked modern design elements, such as minimalism, a clean interface, and a responsive design.
  • The client required a custom WordPress theme that reflected the brand’s identity and vision, which was missing from the current setup.
  • Essential WordPress plugins, like Advanced Custom Fields PRO, Ajax Load More, and Yoast SEO, were not configured or installed on the website. This restricted the website’s functionality and SEO performance.
  • The content was outdated because it did not describe the client’s current service offerings or address the target audience.
  • The WordPress SEO service team noticed that the specific-location service pages were categorized as blogs, which missed the point of describing the services to the target audience. Hence, this led to poor navigation and SEO performance.
  • The website lacked clear and engaging CTAs to drive user actions, like sending quote requests or inquiries.
  • There was no Google Map integrated to guide the local users to the client’s nearest service location. The map functionality increases engagement rates as visitors can visualize the nearby location and make well-informed decisions.
  • The website lacked high-quality images, and many of them did not have proper ALT tags, limiting the SEO potential.
  • The poor internal linking structure and missing schema markup affected the search engine rankings and user navigation.
  • The website’s Google Review plugin was outdated, and it failed to showcase customer reviews effectively. Besides, the website lacked detailed FAQs that could describe and answer visitors’ common queries regarding their services.
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Our Solution

Once our WordPress Development Service team was aware of all the issues that hindered the website’s potential to perform better in search engines, the team created a strategy to address all the issues:

  • The team curated a mobile-responsive and well-architectured website design, which focused on both user experience and aesthetics.
  • The design team worked on designing and integrating a visually appealing, minimalist, and clean custom WordPress theme that ensured high functionality and a better experience.
  • The WordPress SEO service team integrated all the essential plugins, including Advanced Custom Fields PRO, Ajax Load More, and Yoast SEO, to improve the website’s speed, functionality, and search engine visibility.
  • We updated all the service page content with engaging, search-engine-optimized copy tailored to the target audience. We also converted all the locations’ blog posts into webpages and improved the site structure, which helped improve the website’s ranking.
  • The development team strategically placed CTA buttons, such as Request a Quote and Call Now, throughout the website to encourage visitors to take action and boost conversions.
  • We integrated an interactive map for each location page to help users find client services available nearby.
  • The website design team uploaded high-quality and attractive images relevant to tree services. The SEO team worked on creating appropriate ALT tags for easy accessibility.
  • The team improved the internal linking structure to improve navigation and added a structured data markup to enhance visibility in search results.
  • We replaced the outdated plugin for displaying customer reviews with the latest one, which plays an important role in establishing credibility among visitors.
  • The WordPress Development Service team created a detailed FAQ section that answered almost all visitors’ queries thoroughly and increased keyword coverage.

Results

  • Increased Organic Traffic by 85%
  • Improved Organic Impression by 109%
  • Facilitated the Increase in Local Inquiries by 140%
  • Witnessed an Increase in Organic Users by 56%
  • Enhanced User Experience and Helped Client Build a Better Online Reputation

What Clients Say?

Working with Icecube Digital has been a game-changer for us. Their white-label development and seo services have made our agency’s workflow so much smoother, especially when it comes to handling complex projects. In the past year, they’ve taken our web development capabilities to a whole new level.

Thanks to their expertise, we’ve been able to scale up effortlessly and take on more projects without worrying about quality. Finding reliable WordPress developers and SEO pros used to be a challenge, but since partnering with them, that’s no longer an issue. They’ve become an invaluable extension of our team, and we’re excited to continue working together.

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Joshua Kincheloe
Founder of West Coast Tree Service

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