Magento Case Study - Vuba Supplies Ltd

Vuba supplies Ltd is one of the most widely recognized and trusted suppliers of industrial flooring solutions in the UK and internationally with branches and distributors in N. Ireland, France, and Poland.

The Success Story of Vuba Supplies' Magento Website


  • The website had a very old and outdated design layout for product detail pages with static information so Vuba supplies had to contact their Magento developers every time they need any small change on product pages.
  • Customers were facing difficulties to find the proper information regarding particular products as the information was scattered at different positions on the pages based on the product type.
  • Many of their new and old customers had a general question that how many litres of paints they will require for their specific size of the area and how many units they need to purchase based on that.
  • This was affecting their user experience and the company was starting to lose sales even though having a good amount of traffic.
  • The company had to make the decision to make upgrades to the website to keep their huge customer base satisfied with easy-to-find product information and leave out any doubts they may have during the product purchase process.
Vuba Supplies
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Vuba Supplies

Our Solution

  • Icecube Digital suggested completely changing the website design and layout according to current trends with mobile-friendly creativity for a better user experience.
  • Our Magento development services team provided a custom solution for the product detail page and developed it in such a way that based on each product type and its category it will show different designs and layouts respectively on the product detail page.
  • A custom feature is developed to allow admins to select which design they want to apply on which product along with product awards and badges.
  • With the upgrade, customers are able to easily find relative product information on the product pages based on specific product types.
  • Another customized solution is developed to help the customers for calculating how many litres of paint they will require for a specific size area. With the new solution, Admin can enter how much area each unit of product will cover, and based on that customers can find how many units of that product they need to purchase. The company’s customers found this feature very helpful during the checkout process.


  • Admin control over product detail page layouts
  • Modernized design, improving information accessibility
  • Streamlined product details, reducing customer queries
  • Mobile-friendly approach for accessibility on various devices
  • Boosted SEO Performance

What Clients Say?

We have worked with Bhavin and Ice Cubed Digital now for many years for our Magento development projects. We have found that many web developers will talk about a good project, but most fail to back it up. In our early days we had changed from developer to developer, with each either being unresponsive to our requests in a timely manner; starting to charge extortionate prices, or lacking the necessary skill set to work on a complex multinational e-commerce site such as ours. These guys are always available to talk, price competitive, and uniquely, and also have the ability to tackle larger and more ambitious projects whilst maintaining the same personal approach. If you are looking for any Magento design, development, or Magento migration services, this is the best place. I love our new website, Thank you team Icecube digital.

Sean Scott
Sean Scott
Director Of Vuba Supplies Ltd – UK

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