Visor Case Study

Visor

Magento 2 Development and Support Service
by IceCube Digital

Visor AS is a Norway-based company that offers sheet blinds, blinds lift blinds online. They deliver quality products at very competitive prices.

The results

Website Design, Website Development, Digital PR strategy & management, Social Media Strategy, Social Media Management, SEO strategy & management, Multilingual Copywriting.

increase in Website Visitors

Increase in Conversion Rate

Keywords in the Top 10

New Website Users

Challenges

Their Magento 2 website has difficulties with custom solutions of product options and customized themes.
Businesses required custom prices for each product based on the height-width range which they can define in the backend and customers can view the price by entering their required height-width.
Multistore websites of the company were on different servers with bad performance and no optimizations done.
The company was facing problems with product detail pages having poor performance and speed due to heavy customizations done for product options and was resulting in a bad customer experience, and a high bounce rate.
The website had customer reviews loading from 3rd party resources which were taking more load time and badly affecting product page performance.
The company required a feature to allow customers to select specific custom options of products for inquiries of receiving samples and Admin should receive those details to contact customers to fulfill their requirements.
The business was using 3rd party services of PostNord and Collector for shipping and payment options which were affecting checkout page performance and causing a bad user experience.
The website was using a Cargonizer shipping solution where Admin need to enter shipping box/parcel dimensions manually in the order for which was being sent to the shipping provider. Business required this process to be automated so Admin does not need to enter box/parcel dimensions manually to send.
Businesses required the mobile site to be fast, optimized, and well-performing as per the Google Page Speed standards.
The design for the category pages was not attractive and user-friendly.
The website was not performing well in terms of organic traffic and sales.

Solution

Our eCommerce development team worked on the custom solutions of product options and customized themes to update and modify the codes for the fast delivery of content to use fewer resources and achieved better performance.
We worked on complex customization to create an extension for Admin users to enter prices for specific value ranges of height and width in each product detail. Customer can enter their desired height and width on the product page and the product’s price will be updated to show based on the matching range set by Admin for specific products.
Our team worked on bringing different websites to a single server. To achieve this we set up an Amazon AWS server and created an optimized instance with server configuration for both stores to achieve better performance.
We created a custom theme specifically for mobile with an optimized product detail page to achieve better performance and speed. We worked on customizations to load only the required elements for product pages and removed unnecessary features and functionality. We developed custom extensions to load custom option solutions via AJAX to reduce page loading time. Product information such as descriptions and tabs were also integrated to load via AJAX requests for speed improvements and resource utilization. This also helped to achieve a better customer experience.
We worked on customizations to load reviews from 3rd party resources via AJAX and updated the design with JS overrides.
A customized feature was developed for sample forms to allow selecting multiple samples from multiple products and sending that data product-wise in the email to Admin as per company requirement.
We worked on complex customization to restrict API calls for 3rd party services of PostNord and Collector for shipping and payment options. This helped to achieve speed and better performance on the checkout page and improved user shopping experience.
Another customized solution was developed to calculate shipping box/parcel dimensions based on the product attributes and send to the Cargonizer shipping solution via API to replace the manual work of Admin.
As a premier Magento SEO company, we created extensions to achieve a speed of 4-5 seconds and apply optimizations of Google Page Speed standards.
To achieve this, we created the below custom extensions to work with theme compatibility.
- PreloadCss
- Lazyload
- Defer JavaScript
- Minification of JS/CSS/HTML
We customized the extension of GDPR to load from AJAX to gain more speed.
We worked on Amazon AWS server configurations to install and set up GooglePageSpeed, Redis, and Varnish for high-level performance and resource delivery. This helped to improve conversions rare for mobile users.
Our Professional SEO experts optimized the website well for on-page and off-page SEO elements and it improved its organic traffic and sales by 30% within 6 months.

View Live Website

Kind Words

What our client says about IceCube Digital.

Done a great job.

Bhavin and his team at Icecube Digital did a great job on developing a new website for us. Using just our logo and some basic copy, he came up with an excellent design we all immediately liked. It was on-brand and exactly what we wanted. He was extremely fast, friendly and efficient to work with, and we got the site up much quicker than I ever expected. His pricing is very competitive, and we are going to continue to use Icecube Digital for ongoing site maintenance as well as some upcoming projects we have in the works. I’d highly recommend Bhavin and his team if you’re looking for a professional job that isn’t going to break the bank.

Laura DeGraff

Chief Marketing Officer, Alden Investment Group

Always available to talk.

We have worked with Bhavin and Icecube Digital now for many years for our Magento development projects. We have found that many web developers will talk about a good project, but most fail to back it up. In our early days we had changed from developer to developer, with each either being unresponsive to our requests in a timely manner; starting to charge extortionate prices, or lacking the necessary skill set to work on a complex multinational e-commerce site such as ours. These guys are always available to talk, price competitive, and uniquely, and also have the ability to tackle larger and more ambitious projects whilst maintaining the same personal approach. If you are looking for any Magento design, development, or Magento migration services, this is the best place. I love our new website, Thank you team Icecube digital

Sean Scott, Director

Vuba Supplies Ltd – UK

One stop shop.

When we set out to rebuild all six of our websites into a WordPress with WooCommerce framework, we knew we would need a business partner that would be with us for the long haul. Ice Cube Digital has been there for us and continues to work with us every step of the way. From designing our sites to launching them, the process has been smooth and trouble free. Ice Cube Digital has always been available anytime we had questions, and issues are always resolved in a timely manner. We are especially happy with the SEO work they have performed, and our maintenance agreement with them that allows us to keep on top of our businesses, instead of worrying about keeping on top of monthly site and plugin upgrades. If you are looking for a complete and cost effect business partner, Ice Cube Digital is your team!

Christian Marcello

COO at Werks Company, LLC

View more reviews