Challenges

As an expert white-label WordPress Development company, we deployed the following strategy to address the issues and enhance the website’s credibility and authority to rank high on search engines:

• Since the website was built on WordPress, we revamped it and used a custom theme that reflected the company’s branding. This theme featured a clean and intuitive design to highlight the services, like roof repairs, installations, and inspections. It also included clear CTA (call-to-action) buttons, a quick quote form, and optimized web pages for seamless navigation.
• We ensured that every key service page had a custom contact and quote request form, and a lead capture system was integrated. This helped in collecting potential customer’s information directly from the website, improving the lead conversion rates.
• As an expert WordPress SEO company, the team researched a list of high-searched local keywords, like roofing services near me. We worked on implementing keyword-focused content so search engine crawlers could easily crawl the website and index it. We optimized the website’s fast loading times and seamless user experience across mobile and desktop and integrated local business listings, like Google My Business, to boost local search engine rankings.
• The team optimized the website for mobile devices and tablets using a responsive design, easy navigation, fast loading times, and a mobile-friendly layout.
• The SEO team updated meta titles and descriptions across all pages with targeted keywords, enhancing the content’s relevance for search engine algorithms. The new meta tags were curated to engage users, leading to an increase in click-through rates.
• Our experts worked on building a solid internal linking strategy that connected the website’s pages. This helped enhance SEO and made it easier for users to find related content. It also improved engagement rates and reduced bounce rates.