The 3rd Act - Amplifying Brand Storytelling Through Strategic SEO

The 3rd Act, a full-service marketing and creative agency, helps businesses unlock their potential through innovative brand storytelling. Partnering with Icecube Digital, a leading WordPress SEO company, The 3rd Act sought to enhance their online visibility and user engagement. This case study explores the strategies employed to achieve these goals, focusing on organic SEO specialist techniques and leveraging our expertise in SEO services USA.

About The 3rd Act

The 3rd Act believes every brand has a unique story to tell. They personalize their strategic insights and campaigns and resonate with the audience at the same time. For them to achieve their primary goal, they understand the importance of having a powerful online presence.

Challenges:

Optimizing for Visibility and Engagement

  • Technical SEO Impediments: An outdated robots.txt file, a cluttered sitemap.xml, and W3C validation errors hindered search engine crawlability and overall site performance.
  • Limited Backlink Profile: A low backlink profile, with only 420 backlinks, weakened the website’s authority and search engine rankings.
  • Local SEO Oversights: A missing GEO tag negatively impacted local SEO performance, limiting visibility to potential clients in their target area.
  • Keyword and URL Optimization Gaps: URL structure was not optimized as well as the relevant high-performing keywords which contributed to poor ranking on the search engine result pages.
  • On-Page Optimization Issues: For the website content and its navigation, the website was abandoned with a poor heading structure and no defined interlinking plan which complicated understanding for the search engine.
  • Lack of Schema Markup: Not having structured data or schema markup excluded the website from being shown in rich snippets and other related Google features.
  • Missing Google My Business (GMB) Profile: Not having a GMB page impaired visibility and discoverability at the local level.
  • Duplicate Content Issues: Duplicate content reduced search engine trust and negatively impacted rankings.
  • Website Accessibility & Lead Generation: Non-compliance with the WWW version and the absence of newsletter signup pop-ups limited accessibility and hindered lead generation efforts.
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Solution:

Unlocking Online Growth and Engagement

  • Technical SEO Cleanup: Updated the robots.txt and sitemap.xml files, resolved W3C validation errors, and ensured website compliance with WWW standards for improved technical performance and accessibility.
  • Backlink Profile Enhancement: Implemented a robust backlink strategy to build high-quality backlinks and improve domain authority.
  • Local SEO Optimization: Increased the local client base with GEO tags and furnishing as well as optimizing the Google My Business (GMB) page.
  • Keyword & URL Optimization: Altered the URL structure of the webpage and placed the best-performing keywords into content and metadata for the website.
  • On-Page Optimization Refinements: Improved the heading outline alongside employing an internal linking strategy that augments content, user experience, and SEO performance.
  • Schema Markup Integration: Used schema markup to improve the search engine indexing and rich snippets for better search engine results.
  • Duplicate Content Resolution: Addressed duplicate content issues to improve search engine trust and rankings.
  • Conversion Rate Optimization: Added a newsletter signup pop-up to capture leads and nurture potential clients, further enhancing their SEO services USA strategy.

Results

  • 76% Increase in Organic Users
  • 65% Growth in Organic Leads
  • 85% Increase in Organic Clicks
  • 90% Increase in Impressions

Hear What Our Clients Have to Say!

I had an excellent experience with Icecube Digital for our SEO needs. Their team quickly understood our goals and developed effective strategies to boost our website’s visibility.

They conducted a thorough site analysis and identified key areas for improvement, all while maintaining consistent communication. We always felt like a top priority.

If you want an SEO partner that delivers results and excels in digital marketing, I highly recommend Icecube Digital.

Patricia Cavanaugh
Founder & Lead Retirement Coach of The 3rd Act

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