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Enhancing E-Commerce Success: A Magento Development Case Study for Protective Masks Direct

Protective Masks Direct is a leading UK supplier of a wide range of respiratory protection and safety equipment. Their offerings include protective masks, such as surgical and FFP1, FFP2, and FFP3 masks, protective clothing, face fit testing kits, mask filters, protection kits, and support bulk deals.

They sought to improve their online presence and improve the user experience of the Magento-based eCommerce store. However, the task wasn’t easy as there were several issues associated with their eCommerce platform.

Protective Masks Direct partnered with Icecube Digital, a reputed Magento website design agency, to revamp their website and enhance the potential of their eCommerce platform.

Challenges

The existing Magento website faced several issues which affected customer engagement, sales conversions, and operational efficiency. Here are the issues that our Magento development service team found during the website audit process:

  • The existing website had limited customization options, which resulted in less interaction and engagement levels. For a better shopping experience, there was a need for dynamic pages with customizable options.
  • The existing search function was slow, which is a frustrating element from the user’s point of view. The eCommerce platform required a strong search feature to expedite the process of finding and allowed to retrieve accurate products quickly.
  • The website lacked a fully responsive mobile-first design, which affected the experience of users who visited it on mobile or tablet devices.
  • The checkout process had too many steps, making it difficult. The lengthy and unnecessarily complicated checkout process led to high cart abandonment rates.
  • Besides, the eCommerce platform required a tailored checkout process to their specific needs, like custom fields and options, which weren’t supported by the Magento 1 setup.
  • Migration from Magento 1 to Magento 2 was necessary to utilize the advanced features of Magento 2, like improved security, modern functionalities, and long-term scalability.
  • The existing inventory management across multiple channels was inefficient. It required a centralized system to synchronize the stock levels in real time and prevent overselling.
  • The payment system had compatibility issues with different gateways, leading to friction during checkout. The limited payment options reduced the customer’s choices to complete the transaction.
  • The customer reviews weren’t visible properly on the website, which hindered building trust with the target audience.
Protective Mask Direct Case Study
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Protective Mask Direct Case Study

Our Solution

In this case, the motive of Magento development services was to deliver a seamless shopping experience through advanced features, enhanced design, and optimized functionality. Here’s how we revamped the website:

  • We successfully migrated the website from Magento 1 to Magento 2 to build a more secure platform with advanced functionalities.
  • As a Magento website design agency, we redesigned the website using a mobile-first approach and a responsive design for all devices. This helped reduce bounce rates and capture more sales.
  • Our team developed a customized checkout process for the eCommerce platform with required custom fields, optimized workflow, and seamless system integration.
  • We implemented a one-page customized checkout process to enhance user experience and increase conversion rates.
  • We integrated multiple payment gateways compatible with Magento 2, reducing friction and providing users with a variety of payment options.
  • We implemented advanced Magento extensions and custom coding to deploy dynamic pages, which included features like customization options, interactive elements, and enhanced visuals.
  • Our technical SEO team helped improve the website’s search algorithm and indexing to facilitate quick retrieval and accurate product searches.
  • We created a centralized inventory management system in integration with Magento to synchronize the stock levels in real-time.
  • Our team improved the product review system with extensions to enhance review visibility and presentation.

Results

  • Dynamic pages helped in improving user engagement
  • Simplified checkout process helped reduce cart abandonment rates
  • Centralized inventory management allowed for accurate inventory tracking
  • Mobile-first design helped reduce bounce rates and increase usability
  • Improved search function allowed for quicker and more accurate product retrieval
  • Migration to Magento 2 ensured better security and scalability
  • Upgraded product review system assisted in building trust among users

What Clients Say?

Icecube Digital did an outstanding job with our website development and SEO for Protective Masks Direct. Their team tackled complex issues like payment solutions and product review displays with impressive expertise. The migration from Magento to Magento 2 was smooth and efficient. We’ve seen a significant boost in both site performance and search rankings. Highly recommend Icecube Digital for anyone looking for top-notch web and SEO services!

Matt L
Director at Protective Masks Direct

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