Increased Organic Leads by a Significant Margin For Food Packaging Direct

Food Packaging Direct specializes in offering all types of high-quality food packaging solutions, including affordable ones and eco-friendly ones. From hot and cold food containers to wrapping materials, like catering foil and wrapping paper, they offer a wide range of materials used in events, catering, cafes, and restaurants. Besides, they also offer cleaning supplies as well.

Food Packaging Direct’s sales were affected by poor online visibility, so it partnered with Icecube Digital to refine its SEO strategy. Our bespoke technical SEO solution helped it achieve its goals and improved its online visibility.

Challenges

The major challenge with Food Packaging Direct was that they wanted to migrate from Magento to Shopify without losing their SEO rankings. Here’s the list of all the other challenges the client faced:

The website needed more well-organized category pages. The absence hindered user experience as users were unable to find their desired products easily.
Some specific categories didn’t have content, which affected the website’s potential to achieve a higher ranking for targeted keywords.
There were no user reviews or product reviews, which reduced engagement and trust issues regarding the product quality and services among the new visitors.
The website had many broken links, which made it challenging for visitors and search engines to index the content.
The Core Web Vitals (set of metrics to measure real-world user experience) scores were poor. This indicated that the website needed to be optimized for user experience so that it could rank higher and perform well.

Solution

After understanding the client’s issues and business objectives, our team provided a comprehensive technical SEO solution, which comprised of following strategies:

Firstly, we created a thorough migration plan along with 301 redirects to maintain SEO rankings and backlinks. We used Google Search Console to address any post-migration SEO issues.
As a part of our Shopify SEO services, we designed category pages with clear and logical structures to improve site navigation.
We utilized breadcrumb navigation and internal linking for better usability and SEO.
Our content team curated high-quality content for specific categories and regularly updated it with long-tail keywords to attract more traffic.
Using a user-friendly system, we encourage users to share their reviews and display them prominently on the product pages to build credibility.
Our team conducted regular website audits, using tools like Screaming Frog or Ahrefs to fix broken links. We even developed a custom 404 error page with helpful navigation for users.
We worked on improving the server response times, optimizing the images, and reducing JavaScript and CSS file sizes. This helped improve the website’s performance and Core Web Vitals scores, which we monitored using Google PageSpeed Insights and Lighthouse.

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Results

Increased organic clicks by 47%
Witnessed a growth in total users by 107%
Improved organic leads by 72%

Boosted organic users by 46%
Improved the website rankings on SERPs
Increased organic revenue by 107%

What Clients Say?

I’ve had such a great experience working with Icecube Digital! They really pay attention to the little things, explain everything clearly and work hard to make websites perform at their best. If you’re looking for a one stop solution for all your online business needs – from SEO and ads to coding and development – I highly recommend Icecube Digital. They helped me expand my online business and I’m sure they can do the same for you too!

Omid

Owner of Food Packaging Direct

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