Food Packaging Direct Case Study

Food Packaging Direct

A Shopify SEO Success Story
by IceCube Digital

Food Packaging Direct specializes in offering all types of high-quality food packaging solutions, including affordable ones and eco-friendly ones. From hot and cold food containers to wrapping materials, like catering foil and wrapping paper, they offer a wide range of materials used in events, catering, cafes, and restaurants. Besides, they also offer cleaning supplies as well.

Food Packaging Direct’s sales were affected by poor online visibility, so it partnered with Icecube Digital to refine its SEO strategy. Our bespoke technical SEO solution helped it achieve its goals and improved its online visibility.

The results

Website Design, Website Development, Digital PR strategy & management, Social Media Strategy, Social Media Management, SEO strategy & management, Multilingual Copywriting.

increase in Website Visitors

Increase in Conversion Rate

Keywords in the Top 10

New Website Users

Challenges

The major challenge with Food Packaging Direct was that they wanted to migrate from Magento to Shopify without losing their SEO rankings. Here’s the list of all the other challenges the client faced:

The website needed more well-organized category pages. The absence hindered user experience as users were unable to find their desired products easily.
Some specific categories didn’t have content, which affected the website’s potential to achieve a higher ranking for targeted keywords.
There were no user reviews or product reviews, which reduced engagement and trust issues regarding the product quality and services among the new visitors.
The website had many broken links, which made it challenging for visitors and search engines to index the content.
The Core Web Vitals (set of metrics to measure real-world user experience) scores were poor. This indicated that the website needed to be optimized for user experience so that it could rank higher and perform well.

Solution

After understanding the client’s issues and business objectives, our team provided a comprehensive technical SEO solution, which comprised of following strategies:

Firstly, we created a thorough migration plan along with 301 redirects to maintain SEO rankings and backlinks. We used Google Search Console to address any post-migration SEO issues.
As a part of our Shopify SEO services, we designed category pages with clear and logical structures to improve site navigation.
We utilized breadcrumb navigation and internal linking for better usability and SEO.
Our content team curated high-quality content for specific categories and regularly updated it with long-tail keywords to attract more traffic.
Using a user-friendly system, we encourage users to share their reviews and display them prominently on the product pages to build credibility.
Our team conducted regular website audits, using tools like Screaming Frog or Ahrefs to fix broken links. We even developed a custom 404 error page with helpful navigation for users.
We worked on improving the server response times, optimizing the images, and reducing JavaScript and CSS file sizes. This helped improve the website’s performance and Core Web Vitals scores, which we monitored using Google PageSpeed Insights and Lighthouse.

View Live Website

Kind Words

What our client says about IceCube Digital.

Done a great job.

Bhavin and his team at Icecube Digital did a great job on developing a new website for us. Using just our logo and some basic copy, he came up with an excellent design we all immediately liked. It was on-brand and exactly what we wanted. He was extremely fast, friendly and efficient to work with, and we got the site up much quicker than I ever expected. His pricing is very competitive, and we are going to continue to use Icecube Digital for ongoing site maintenance as well as some upcoming projects we have in the works. I’d highly recommend Bhavin and his team if you’re looking for a professional job that isn’t going to break the bank.

Laura DeGraff

Chief Marketing Officer, Alden Investment Group

Always available to talk.

We have worked with Bhavin and Icecube Digital now for many years for our Magento development projects. We have found that many web developers will talk about a good project, but most fail to back it up. In our early days we had changed from developer to developer, with each either being unresponsive to our requests in a timely manner; starting to charge extortionate prices, or lacking the necessary skill set to work on a complex multinational e-commerce site such as ours. These guys are always available to talk, price competitive, and uniquely, and also have the ability to tackle larger and more ambitious projects whilst maintaining the same personal approach. If you are looking for any Magento design, development, or Magento migration services, this is the best place. I love our new website, Thank you team Icecube digital

Sean Scott, Director

Vuba Supplies Ltd – UK

One stop shop.

When we set out to rebuild all six of our websites into a WordPress with WooCommerce framework, we knew we would need a business partner that would be with us for the long haul. Ice Cube Digital has been there for us and continues to work with us every step of the way. From designing our sites to launching them, the process has been smooth and trouble free. Ice Cube Digital has always been available anytime we had questions, and issues are always resolved in a timely manner. We are especially happy with the SEO work they have performed, and our maintenance agreement with them that allows us to keep on top of our businesses, instead of worrying about keeping on top of monthly site and plugin upgrades. If you are looking for a complete and cost effect business partner, Ice Cube Digital is your team!

Christian Marcello

COO at Werks Company, LLC

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