Climate Systems' Google Ads Campaign – Driving 238 Leads with a $8.65 CPL and 2.54% Conversion Rate

Climate Systems is a family-owned and operated HVAC service provider offering installation, maintenance, and repair services to Pittsburgh families. For over 40 years, the company has specialized in providing assistance with residential and commercial HVAC applications. The company utilized different marketing strategies to stay ahead of the competition; however, with the evolving times and rise of digitalization, the company also had to improvise its marketing strategies.

Hence, they considered including digital marketing strategies. The company wanted to improve its online visibility, but it was unable to achieve its desired business objectives. It partnered with Icecube Digital for Google PPC management services to maximize its ROI and receive fruitful results.

Let’s see how we helped the client in improving their HVAC Google Local Ads.

Challenges

Here are the major challenges that Climate Systems struggled with:

The client faced seere competition because there were numerous HVAC companies targeting the same customer base as the client. The key challenge for the client was to differentiate itself from the competitors and attract high-quality leads.
The company had a strong reputation on the Internet, with 5-star ratings, but it still struggled with lead generation. It required an effective way to capture the attention of customers looking for HVAC services locally.
The brand aimed to maximize the ROI while minimizing the cost per lead to achieve operational budget savings.

Our Strategy

To overcome all the issues and challenges, we launched a Targeted Google Ads Campaign using Performance Max:

We utilized diverse ad formats, including text, image, and video ads, to engage users effectively across the Google ecosystem.
We identified and created targeted ad groups on high-demand services such as air conditioning repair, HVAC installation, and maintenance services to capture relevant traffic.
We focused on highlighting the client’s offered services at transparent prices to appeal to budget-conscious customers and on the client’s commitment to fairness and transparency.
Our team utilized a negative keyword strategy, developing a comprehensive list of competitor names as negative keywords. This helped prevent unnecessary ad spending on irrelevant searches, ensuring high-quality leads.
We added strong and compelling call-to-actions, like “Call for a free estimate” and “24/7 Service Available,” to encourage visitors to take action.

View Live Website

Results

Achieved 3,569 clicks
Reached 148,143 impressions
Ensured 2.40% Click-Through Rate (CTR)
Reduced the Average Cost Per Click (CPC) to $0.58

Total Ad Spend $2,060
Generated 238 Leads (Primarily Phone Calls)
The Cost Per Lead (CPL) was estimated to be $8.65
Achieved a 2.54% Conversion Rate

What Clients Say?

Working with Icecube Digital on our Google Ads campaign has been a game changer for Climate Systems. Their team understood our business goals, resulting in outstanding outcomes, including a significant increase in qualified leads. We highly recommend Icecube Digital for anyone looking to boost their online presence.

Climate Systems

www.climatesystems.net

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