SEO Case Study: Bluestem Spores' SEO Recovery Journey by Icecube Digital

Bluestem Spores, a specialized player in the Lab-Grade Psilocybe Spores syringe industry, found itself grappling with severe SEO issues. Their website, which focuses on spore syringes, was witnessing a drastic decline in sales. More worryingly, it had disappeared from search engine results. To address these issues and implement a strategic SEO recovery plan, Bluestem Spores turned to the expertise of IceCube Digital.

Challenges

Bing Website Removal: The website of Bluestem Spores had mysteriously vanished from Bing’s search results, significantly impacting their visibility. Given that a large user base relies on Bing, this issue obstructed the site’s reach and led to a decrease in organic traffic.

DuckDuckGo Website Removal: Similarly to Bing, the website had also disappeared from DuckDuckGo’s search results, further limiting the number of potential visitors. The user base of DuckDuckGo values privacy and user control, making their absence from this search engine a major concern.

The Decline in Sales: The reduced visibility on Bing and DuckDuckGo resulted in a significant sales drop, putting financial pressure on Bluestem Spores. The lack of sales triggered them to act quickly to restore their online presence.

Absence of Traffic from Both Search Engines: The most formidable challenge was the total lack of traffic from both Bing and DuckDuckGo. The absence of traffic meant no sales, exacerbating the financial difficulties faced by Bluestem Spores.

Strategies Implemented:

Canonical Tagging Issues
The first challenge we addressed was the canonical tagging issues. Bluestem Spores had faced complications related to canonical tags on their website, which had an adverse impact on their indexing by search engines. Our team diligently reviewed the website’s canonical tags, identified discrepancies, and implemented the necessary corrections. This not only resolved the indexing problem but also ensured that the website’s content was properly attributed, eliminating any confusion for search engine crawlers.

New Content Arrangement
To enhance the website’s visibility and user experience, we restructured the arrangement of content. We optimized the layout and navigation to make the user journey more intuitive, ensuring visitors could easily access relevant information. The revamped content arrangement was aimed at aligning with the guidelines of Bing and DuckDuckGo, as well as improving overall user engagement.

Complete On-Page Optimization
Our team conducted a comprehensive on-page optimization of the website. This involved fine-tuning the existing content, ensuring that it was both user-friendly and search engine-friendly. On-page SEO optimizations covered areas such as title tags, meta descriptions, header tags, keyword usage, and content quality. The result was improved relevance and readability, which was critical for reinstating the website in search engine results.

Technical Issues Resolution
Our team identified several technical challenges during the website audit. Notably, the robots.txt file, 404 error issues, and the .htaccess file required cleanup and optimization. By addressing these technical hurdles, we ensured that search engine crawlers could efficiently navigate and index the website. Additionally, a clean technical framework contributed to improved site performance and reliability.

Removal of Policy Violation Content
One of the key elements in addressing the SEO challenges was the removal of policy-violation content from the website. Content that violated search engine guidelines was meticulously identified and taken down. This removal ensured that the website fully complied with the standards set by search engines, thus eliminating any barriers to reintegration into their results.

Blue Stem Spores

Results

  • Website Reindexed in Bing and DuckDuckGo
  • Improved Keyword Rankings
  • Increased Website Traffic
  • Significant Increase in Sales

What Clients Say?

“As the owner of Bluestem Spores, I couldn’t be more pleased with the exceptional results delivered by IceCube Digital. Their expertise, especially in resolving challenges with search engines, was truly remarkable. We regained our online presence on Bing and DuckDuckGo, and our sales have seen a remarkable recovery. Their dedicated efforts and commitment to optimizing our website have made a significant impact. We highly recommend IceCube Digital for their professional SEO services, which have proven to be a game-changer for our business.”

KYLE J. DUPUY
Owner of Blue Stem Spores

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