Amor Decor's SEO Success: 219% Traffic Boost & 171% User Growth

Amor Décor is the leading online decorative mirror shop in the UK. They offer an exclusive range of mirrors including traditional, modern, and rustic styles. These decorative mirrors can make your room appear larger, more spacious, and brighter. Purchasing bespoke mirrors will give your home the versatile touch you’ve always wished for.

Challenges

Amor Décor was a new website aiming to achieve remarkable performance in terms of organic traffic and ranking within the first 9 months.
Their goal was to rank for high-profit business keywords such as ‘hall mirrors’, ‘hallway mirror’, ‘overmantle mirror’, ‘contemporary mirrors’, and ‘decorative wall mirrors’.
Another key challenge was to improve the website speed score and bring the loading time under 5 seconds.
They wanted to outrank their top competitors in search engine rankings, particularly on Google.

Solutions

We began with technical SEO and on-page SEO activities, resolving all critical issues including website speed within the first 2 months.
To outrank top competitors, we created new category pages to support our SEO efforts and achieve the desired business goals.
Our team of WordPress SEO experts thoroughly analyzed the backlinks of top competitor websites and initiated various activities such as email outreach, local citations, and blogging.
We suggested inviting more customers to leave positive reviews on the site and on various platforms, helping to establish trust with new users.
To address users’ questions upfront, we created FAQs on category pages and a separate page to provide better clarification on products.
We implemented various schema markup codes to distinguish our pages from other competitors on SERPs.
We conducted a customer survey with 100 participants and based on the results, we decided to create a “Shop by Style” in the website menu and relevant pages to drive user engagement.

Results

219% Increase in Organic Traffic
165% Increase in Organic Keyword Rankings
Higher Conversion Rates

Increased User Engagement
Increased Sales
User Growth 171.20%

What Clients Say?

Even though our website is very new, Icecube Digital helped us build brand awareness and drive sales with digital marketing strategies. They have excellent SEO experts and content writers who created valuable content to assist in setting up our website pages. Overall, we are thrilled to work with such an amazing company.

Grant Hardinges

www.amordecor.co.uk

Feel free to talk to us

We’re thrilled to connect with you! Whether you’re looking to elevate your digital presence, innovate your brand, or explore new opportunities in the digital landscape, we’re here to make it happen.

Email hello@icecubedigital.com