Top Benefits of using Shopify for eCommerce

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Top Benefits of using Shopify for eCommerce

Are you an entrepreneur who is not tech-savvy yet wants to sell online? Do you wish to open your online store but don’t understand web designing and other technical details? If your answer is yes, Shopify can be the perfect alternative for you.

Shopify is a popular eCommerce Platform that lets you create an online store with minimum technical configurations. It helps you to set up, customize and manage your online store where you can sell your products at multiple places such as through a website, social media, mobile, etc. Shopify is a popular choice of both startups as well as established businesses. Also, Shopify is the third top ecommerce platform with a market share of 20% and thus, finding an eCommerce website design company which offers Shopify solutions is indeed not a big deal.

Apart from simple and easy setup, Shopify stands out due to many other benefits that it offers. Let’s take a look at them:

1. Quick and Easy to use:

Through Shopify, you can set up your online store interface without any knowledge of web development and deployment. It takes care of your designing, hosting and all other technical needs in website creation. You just need to register with Shopify and customize your store as per your requirements. You can add your products along with its image, description and other details.

Inventory management is also easy through the Shopify dashboard. The dashboard helps you to manage your sales and orders, offer discounts, etc. But yes, taking a help of an expert Shopify development company enables you to have a managed online store successfully and flawlessly.

2. Credible, Reliable and Secure:

While managing an online store, you deal with sensitive and private information about your customers as well as yourself and the company. This critical data that includes bank details, credit/debit card details must be safeguarded against any cyber-attack or hacking to enhance the reliability of your business. For a successful business, your website should be secure, safe, up and available at all times. Shopify provides strong security and reliable hosting to your website. Hence you may concentrate on your business without worrying about these issues.

3. Appealing and Attractive Interfaces:

An appealing website plays an important role in creating an impression and curiosity in your customers. An attractive interface may compel your customers to revisit the store often. Shopify takes care of this crucial requirement and offers a good collection of different themes and layouts to cater to different types of stores. If you have little web development knowledge, you can customize your store even better to create professional and visually appealing websites.

4. Mobile Compatible:

Since most of the people are browsing on the go, it is essential to have your online stores mobile friendly. They should be responsive and optimized as per different mobile phones. Web 2.0 has made it possible to create better websites that are mobile-ready. Shopify offers the themes that are well responsive to mobiles and keeps updating the codes as per the latest requirements in the market. It also provides excellent website loading time. Also, there are free apps for iPhones and Android phones through which you can manage your online store easily.

5. Wide Options of Payment Gateway:

As a seller, you would want a payment gateway that is secure and reliable to use. Also, you should be able to offer different payment options to your customers. To cater to your needs, Shopify makes sure to offer around 100 options of payment gateways. It can be integrated flawlessly with almost all the widely popular payment gateways from Bitcoin to PayPal to iDEAL which allows secure and safe transactions without any issue.

6. Supporting Best SEO Practices:

Apart from building your store, it is equally important to ensure that people can reach you easily. Here comes the need for optimizing your store for different search engines. Shopify ensures that people who are searching for products similar to your offerings can easily get to your store by offering unmatched SEO friendly features.

If harnessed them properly, the SEO features of Shopify can help you climbing up the search engine result ranking soon. But yes, making the best SEO services provider a torch bearer will surely make a difference. Please note some of the best Shopify SEO Tools and Apps which you can use in your business:

  • Plug in SEO
  • SEO Managers
  • SEO Doctor

7. Handling Incomplete Purchases:

Many times, customers add products to their carts but do not proceed for buying them. It has been observed that approx. 2/3rd of customers show this behavior. To handle this abandoned cart, a feature of recovery is provided by Shopify. It tracks such incomplete purchases and reminds customers to go ahead and complete the purchase. It may improve your sales and revenue since a few of the customers, if not all, are likely to complete their purchase.

8. Excellent Customer Support:

Shopify offers excellent customer support 24*7, to its customers. You can contact the support team via email, phone, and chat for getting your queries answered quickly. Also, there are community forums where you can discuss your issues and concerns. They also provide a large number of documents and videos that can help you in troubleshooting on your own.

9. Marketing Tools:

As a complete solution to your website needs, Shopify offers various marketing tools to advertise your venture. Apart from SEO features, it also offers advanced eCommerce analytics. You can also use deploy marketing tools like gift cards and discount coupons in your store. The store’s statistical data and email marketing can also help you to reach out to potential customers.

10. Affordability:

When you are a startup, the cost of getting your store set up online through an eCommerce website development company can appear huge to you. Every entrepreneur wishes to maximize their returns and reducing the cost. Shopify is pocket-friendly, especially for startups and offers various affordable plans to address your requirements. It is subscription-based where you need to pay monthly charges. Hence it is more budget-friendly in comparison to other options.

The best thing about Shopify is its simplicity, easy usage, and affordable pricing. It is also a great choice for sellers who wish to sell just a handful of products or just one product. You need to pick a theme with advanced Shopify homepage sections that let you sell your products from the homepage itself. Also, in case you are not making desired profits from your online store, you can anytime cancel your subscription and close down your store. With this flexibility, you can test different business models and ideas, if you wish to.

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