We have witnessed the emergence and conquest of e-commerce. There has been a boom in the domain of online shopping. With internet as the sensation today, selling through internet is the most popular trend.
Approx. 1.2 billion people are in habit of using their smart phones to access internet daily. Trinity Digital Marketing publication reports that in US, nearly half of population uses smart phones to connect to internet
Tailing the e-commerce, came in the concept of m-commerce i.e. mobile commerce. M-commerce can be said to be the by-product of using mobile and internet, which ultimately results in online shopping via mobile.
M-commerce has been gaining popularity with time but still a vast majority of ecommerce owners and retailers are unaware of its tremendous influence. They are still juggling with marketing strategies to create awareness and popularity of their online stores. M-commerce can be one of the most popular and effective methods to enhance the customer base and overall revenue.
Mobile commerce is sales and commerce using wireless hand held remote devices. These devices can be smart phones, phablets and tablets. The basic concept behind m-commerce is bringing a pocket friendly shopping experience to the consumers.
m-commerce is one of the major business growth influencers and cannot be ignored. With the numerous reasons behind, let’s discuss a few:
Gone are the days when mobile used to be an asset of the privileged class. In the present scenario, with the cut throat competition between mobile companies, the mobile prices have come down. A smart phone starts costing from $100
The number of mobile users is increasing at a very fast rate. Even more than the traffic created with it on web. Delivery at door becomes a very lucrative option for all the shoppers which tempt every user to have hands on with shopping online.
Mobile being a pocket friendly device is available 24*7 with any individual. Any necessity of shopping at any point of time can be satisfied with mobile instead of getting into hassle of finding and then operating a laptop or desktop.
Overall, increase in mobile sales create a very remarkable impact and increase in online shopping, benefitting the ecommerce sector
Youth is the most vulnerable section of society when it comes to mobile usage. The middle age and elderly people are usually engaged in work. Smartphone generally serves as medium to stay connected and accomplish daily to-do tasks
Youth on the other hand, mostly exploits the smart phone technology for passing time and maintaining social standard. They are smarter techno-friendly section, understanding the menaces of any new website or technology. With mobile phone in hand, internet access is a must and this drives them towards finding products in need and purchasing them.
Staying in trendy
Creating a fashion statement or following a trend is the priority for the young folks going to college or enjoying a bachelor and carefree life while earning. This age limit of this section spans generally between 18 to 34 years of age and are most likely to get engaged with mobile internet and experience online shopping.
These youngsters form a definite and major section of the ecommerce customer base as they have the reason, money and will to test, try and buy the best.
The technologies related with smart phones, be it in software or hardware, is increasing day by day. And so is the competition. Smart phone with bigger screens is the output and it has completely changed the mobile usage pattern.
Online shopping is one of the major trends set by the bigger screens. The comfort with large screens could not be ignored and even aged people do not hesitate to put on glasses to view into the world of mobile shopping.
With time, mobile shopping has become a matter of convenience for any age class, increasing the number of customers for e-commerce. Woocommerce experts are many a times hired to give better user experience for all ages.
When the bigger screens hit the market, retail sales achieved through smart phones spiked and this has been clearly shown in Capgemini and IMRG’s index
Innovation and technological advances are a must watch in the smart phone sector. Every phone company is running its own competition in order to rule the market. Traditional approach of competing with better technology for any functionality has been now shifted towards thinking out of the box and providing something unconventional.
Everyone is in the race to provide something new, ultimately enhancing the user experience. many brands have started strategically using theses user experiences as their marketing strategies.
On the site buy buttons and single click checkout options are few of the prominent features implemented in online shopping websites. The customer is at ease of payment even with mobile phones discouraging use of laptops and desktops for shopping.
Currently, all most all the online retailers provide the option of viewing the viewed and saved items online, enriching the shopping experience. This allows the user to enjoy extra time with the selected item even when offline, resulting in more purchase.
Artificial Intelligence (AI) and chatbots are some of the latest technical integrations in the mobile phone for better experience. The reason behind these developments has always been harnessing more customers and purchase of the mobile phone but it has been automatically positively influencing the e-commerce sector.
AI voice assistants and chatbots when integrated with apps and phones, bring in ease of shopping. The step of manually typing the product name, searches, payment and address details is eliminated. The result is increase in the population willing to buy online.
According to Capgemeni’s Unadkat , Artificial intelligence and chatbots will be key area of focus for retailers in the coming years.
Retail marketers have gulped down the thick and thin of mobile marketing and have come up with two separate ways to reach the remote masses. One is though mobile web pages and other mobile apps. Both of these have helped e-commerce in a positive progress.
Most of the times any start up company first launches the mobile web page. Technically, a mobile web page is easy to create and implement. There is no need of a separate web page creation for every remote device as single one works for all. Saving all the developmental work, it’s also easy to roll out.
Mobile web page
This web page is very beneficial in user data analysis. The company can understand and segregate the target customer and market. Accordingly, they can go ahead with the changes in the company portal. Many development companies offering Magneto 2 development services are hired to create any kind of web pages and experience.
Mobile app comes next to web pages and is used widely by nearly all the e-commerce dealers. App is considered to be comparatively more beneficial as the app customers are more loyal. They spare time and invest effort in saving and downloading app. The probability of purchase from these users is very high.
Online retailers avail the unique benefit of personalized communication with users. The analytics department can very well analyze the interests of any user and send the messages accordingly. Push messaging technique is very well employed here.
They can send new collection and offers notification. User can always be updated with the availability, price drop and sale on the saved items. Suggestion of items that the user has already viewed once creates a mental compulsion for the customer to re-think and purchase the item
Many other such features have helped the online retailers get a stronger and greater grasp on customers. Mobile apps form an integral part of business in e-commerce sector.
E-commerce sector has been very fast in capitalizing the advertisement of their company on social media. Social media like Instagram, Facebook and Twitter have become an integral part of daily activity. All the mobile app companies have integrated social media features like share and like with their app and online portal.
Mobile user keeps everything from shopping to mobile apps handy. In no time he/she can share the updates from online websites on social media. Even one like and share from any consumer spreads like fire and reaches to masses in seconds.
Image Source:- Business Insider
Ecommerce industry is expanding at a fast rate and so is mobile commerce. In a Forbes report it was stated that in 2014, 47% increment in ecommerce growth was observed. According to Gartner, if we consider only United States, the total revenue incurred from mobile commerce will be equivalent to all digital commerce, by the end of 2017.
Following can be the well followed trend in m-commerce
M commerce is no more ignored and everyone dealing in e-commerce sector is well aware of its impact. More and more companies are launching their mobile apps.
Website development involved the ‘mobile first’ attitude and any feature is rolled out for mobile users first. Even retailers without app or website are getting themselves registered on the Google Local Inventory.
Mobile commerce has become a mandate for e-commerce. As published in Huffington Post, Google penalizes the sites that have not developed into being mobile friendly and uses an algorithm for that. Many referred to this event as “Mobilegeddon”
AI and chatbots as well as other innovations are taken seriously by all the online retailers. Any integration with the e-commerce sector can provide a better personal touch and higher customer satisfaction.
Online companies have started making budget and doing expenditure on UX and UI teams. Good customer support is eyed as a very important factor today.
Baymard Institute reported that it is very common to abandon purchase after adding items in the shopping cart and every two out of three customer does that. This is in the case of traditional ecommerce websites, viewed on desktop. The observation is even poorer in mobile shopping where the rate of checkout is 70% lesser
Amazon has been en-cashing on the customer experience for long. According to business insider, customers spend more time on user friendly website like Amazon when compared to websites like Walmart and Target. Around holidays, Amazon earns upto 70% of its market share.
Best eCommerce design services are brought in picture to design the mobile apps and websites for greater and better user experience.
More and more users are expected to select mobile for online shopping instead of laptops and Desktops. The future of m-commerce is very much brighter than today.
According to business Insider, 53.9% of e-commerce revenue will be coming from m-commerce, by the end of 2021.
The innovations will continue to drive the m-commerce growth. Currently innovative technologies like Augmentation reality and wearable devices are rare implementations. But in near future m-commerce will be highly impacted by them and every e-commerce dealer will count in the advantage of these innovations.
The traditional mode of online shopping like desktops and laptops is getting replaced by mobile shopping. We have moved on with m-commerce and every e-commerce business have started making their venture mobile friendly. Also, the tactics like ranking high on Google searches with help of professional SEO company has become more mobile centric. Only those who get on with the flow of m-commerce today are going avail the benefits of m-commerce trends in e-commerce business.