Best eCommerce Tips for Success

Best eCommerce Tips for Success

The eCommerce economy is significantly growing year by year and with the right tips and tricks on hand, you can get your eCommerce business on the track to growth.

You should be very much aware of where you are in your journey as an eCommerce business owner and what your future goals are.

It can be tricky to scale up your business since you need to try and learn a lot of things as you go. You can’t try everything yourself and so you need to learn from the experience of other experts in the industry.

You need to evaluate if you are doing everything right or if you need to implement new proven tactics to bring in new customers and generate more sales from existing customers.

With our years of experience in the area of eCommerce website design, development, and marketing – We have created this blog post about the best eCommerce tips for entrepreneurs like you.

17 Best eCommerce Tips for Achieving Success

1) Work on a sound content marketing plan

We know lots of entrepreneurs prepare a content marketing plan and never execute it. You will not achieve anything if you don’t work on it. Content marketing is very important to enrich your users with useful information about your products & services + It will help to boost organic search engine ranks of your business keywords.

2) Invest Profit Back in Business

invest profit back into business
If you want your ecommerce business to grow, don’t take your profits home too early. Invest the money back in various marketing activities and it will eventually enable you to take home more profits in long run. Invest more money in advertisement, content marketing, and social media marketing to build a strong brand and put your business one step ahead of the competition.

3) Select the Right eCommerce Platform

Do a lot of research while selecting the best eCommerce platform according to the nature of your business and the types of products you are going to sell. It takes a lot of time and money to switch the platform so select the platform which can be scaled around your long-term business goals. An experienced Magento eCommerce development agency can point you in the right direction.

4) Make it Easy for Customers to Reach You

When you build a web shop for your eCommerce business, Make sure that your potential customers can easily contact you for any questions or doubts they may have about your products or shopping policies while going through your website. Your website should have a visible, contact form, support contact number, and live chat support option.

5) Free Shipping & Easy Return Policy

This sounds obvious but it is really important to offer free shipping and returns in this age of high competition. According to research data available, more than 50% of shoppers prefer to buy from a business offering free shipping over a business that does not offer free shipping and returns. The other option is to offer affordable shipping to maintain your profit margins.

6) Incorporate Social Proof

Social proofs offer huge potential for the growth of your eCommerce business. We are social animals and we get influenced by the experience and advice of other people while making a decision and purchasing something. This is very true for online shopping as well, so the integration of appropriate social proofs on your website will help to improve your conversion rate.

7) Reward your Loyal Customers

While it is important to find new customers, it’s cost-effective to generate revenue from your existing customers. So why not work to make more sales from the customers you already have. Implement a sound loyalty reward program to grow repeat purchases by your loyal customers. This will save you lots of money in comparison with investing in paying ads to acquire new customers.

8) Mobile, Mobile & Mobile

Majority of the people surf the internet through their mobile devices these days so if your business is not mobile-ready, you will lose a big part of your sales. Build your ecommerce business with mobile-first in mind or you will be out of business sooner than later. Hire a reliable WooCommerce development agency to implement a proper mobile strategy.

9) Video is The Way Ahead

Video marketing is one of the most profitable digital marketing tools these days because people love to consume video content more than text-based content. The use of video for content marketing is growing faster than we think. You would be surprised to know that youtube is now the second largest search engine on the web. The use of videos on your ecommerce website will help to boost conversion and sales.

10) Don’t Ignore SEO

Well, we all know the importance of SEO for ecommerce though the majority of the eCommerce website owners ignore it because it’s not a priority for them. Since the competition in the eCommerce area is growing, it’s more important than ever to be on top of SEO to beat your competition. Hiring a professional ecommerce SEO agency will give you the best return on your investment.

11) Don’t Be Afraid to Test New Things

Technology and trends will never stop evolving. Develop a habit of learning from big brands in your niche and try it on your business to identify what works and what does not. Once you know what works for you, don’t be afraid to invest more in it. The miracle would not happen if you just wait and did not try hard.

12) Build Relationships with Customers

Don’t just think about the one-time sales with any of your customers. Build a trust-based relationship to make them your lifetime customers. Be in regular communication with them and always appreciate their business with you. Sending them a thank you note with a discount code for their next purchase will make them feel special. Start collecting emails from the first day and send offers and best-tips emails regularly.

13) Make your Website Easy to Navigate

It is important to make online shopping easy for your customers. A website that is easy to navigate will convert more visitors into customers. Website visitors will switch to your competitors if they cannot find what they are looking for on your website. Website navigation affects traffic and search engine ranks of your website. Discuss with certified ecommerce website designers to create an excellent mobile experience for people who visit your web store.

14) Easy and Effective Checkout Process

There is nothing more frustrating than a bad checkout experience on your webshop. A poorly designed checkout will make your potential customers leave your website without buying while an intuitive checkout process will help to overcome cart abandonment issues and increase conversion rates. Hire certified Magento developers today to audit your current checkout section and implement all required updates to make it easy for your customers to buy.

15) Security First

The personal and payment details of customers are sensitive for every eCommerce business out there. Without implementing a proper security checklist on your ecommerce website, you put yourself and your customers at risk of data theft & credit card payment fraud, etc. Some of the basic things you should do are – Select an eCommerce platform with multilayered security, use a hosting provider that is PCI compliant, implement an SSL certificate and use strong passwords.

16) Be on Social Media

In this digital era, eCommerce and social media are the two remarkable factors in our lives. If you want your potential buyers to know about your products and services, you need to be where they are. A few years back they were on TV, in newspapers, etc and now they all are on social media channels. You will hardly find a person who is not checking his/her Facebook wall a minimum couple of times a day or sending out tweets. Social media had become an integral part of our lives so why not combine it with eCommerce to increase sales and bring in more revenue.

17) Start Execution

Start execution
There are countless ways to make your webshop a better place for your customers to shop and get success in your ecommerce venture but unfortunately, nothing will work if you just learn-ponder and execute nothing. You cannot do everything in a single day but you have to start from something. It will take time to implement all the tips but if you start doing it one by one, eventually you will see wonderful results. Enough learning and planning – Go start doing it.

Concluding Notes:

No matter what business you are in, never stop learning and trying new things if you want to achieve success in such an evolving market of competition.

That’s it. I hope you will find these tips useful for your ecommerce business.

Bhavin M, co-founder of Icecube Digital, spends much of his time creating simple but valuable content which helps ecommerce entrepreneurs to grow their online business.
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