Google is everything these days. Whether you wish to gain knowledge or want details before buying any product, Google is the go-to search engine platform for every query. Google automatically enhances the chances of getting your product noticed if you choose their Product Listing Ads for marketing. Unsurprisingly, these ads prove to be more efficient and result-oriented than traditional text-based PPC ads.
Since the launch in 2012, Google Shopping Ads have emerged as a useful marketing tool for umpteen businesses around the world. Advertising using this platform means extended brand exposure and substantial growth, helping merchants to do better than their counterparts. But, what is Google Shopping Ads and why you should use for advertising the products on your e-commerce store.
What are Google Shopping Ads?
If you have ever searched for products online on Google, you must have noticed Google shopping ads, also called Product Listing Ads (PLAs), pop-up along with the search results on your screen. These ads can be explained as paid product-placements that show high-quality images and the other details such as website name, a headline briefly describing the product, availability of stock and discount rate offered, etc.
Over the years, Google shopping ads have gained popularity and become a potent advertising mechanism for several e-commerce platforms. Google shopping ads are perfect for e-commerce optimization as these ads accentuate the product in the search results having clear information about the product, with simplistic and visual appeal. Google displays shopping ads in two ways:
1. On Google Shopping Platform (formerly known as Google Product Search)
2. At the top in the search query (when you search for a specific product)
Both offer a potent medium to showcase your product range directly in the Google search results to grasp the attention of the potential buyer.
Still thinking why you should consider going for Google shopping ads? Check out these top benefits of Google shopping ads to help you decide the preeminent advertising solution for your business.
Here are the Top Benefits of Google Shopping Ads
- Channel the Power of Google to Highlight your Brand and Products
- Improved Click-through-rate Results
- Effective Photo-based Ad Campaigns
- Amazing Visibility for Mobile Users
- Easier to Manage your Campaign
- Updates your Products Automatically as per Inventory
- Greater Return on Investment
- Ability to Customize Multiple Labels
- Excellent Reporting for Better Results
Let’s Discuss Each Point in Detail
1) Channel the Power of Google to Highlight your Brand and Products
The omnipresence of Google helps the buyers get query-oriented results when the product appears at the top of search engine result pages (SERPs); it pitches the buyer to purchase the product. Moreover, no matter whether you are a new SMB (Small/mid-sized Business) venture or renowned brand name, your product will appear in the search query of the buyer even if your brand is not well-known.
As long as your product matches the search query of the user, your ad will find its way on the screen of the user. Google uses shoppers’ keywords to match the search query to your products, which helps to display your ads to those users who are already keen on buying the product.
2) Improved Click-through-rate Results
According to studies and Google’s data, many retailers have noticed doubled click-through-rates and reduced Cost-per-click with shopping ads compared to the text ads. It means shoppers are more likely to click on your product ad than a traditional PPC ad if you advertise with Google shopping ads.
When more people are clicking on your ads, you can efficiently optimize your ad campaigns for a higher rate of conversion. Your Google adwords management agency can help with this
3) Effective Photo-based Ad Campaigns
Photos have a far better impact on the user’s mind than other forms of text-based ads. When you put a search query on Google SERPs, the product ads grab the user’s attention. If you use high-quality images for your product and it stands out among other products, it is more likely to make a sale
This type of ads prods the consumer who is, a moment ago, browsing about the product, to purchase the product quickly. Use good quality original pictures of the product to differentiate your products from all others
4) Amazing Visibility for Mobile Users
When it comes to PPC ads on mobile phones, Google only displays 2 ads per search query. As a result, if your product does not make to first two ranks, your product visibility reduces and fewer buyers will see your ad. However, if you go for Google shopping ads, a carousel of first 15 results appears in the ad array, making it more noticeable.
Trends show that most consumers search on handheld devices like mobiles and tablets. Hence, greater mobile visibility will enhance the CTR of your campaign.
5) Easier to Manage your Campaign
Creating and managing a Google shopping ad campaign is a lot easier than the text-based PPC ads. First and foremost, there is no need to insert keywords for each ad in Google shopping ads. Once you create a product feed entering all the information asked, you are done setting the campaign for the product.
You don’t need to go one-by-one and create product targets to set up a campaign for several products. Just ensure to bid judiciously on the product for optimized results.
6) Updates your Products Automatically as per Inventory
Google ads enable advertisers to take advantage of automatic inventory updates. Whenever you update the details of the product information on your e-commerce website, it will update the Google ad PLAs as well automatically whenever displayed on Google SERPs.
This feature helps to avoid any mismatch item that is available on your website and Google ads. If any product is out-of-stock on your website, it will get updated in the ads too. Now, you can run a seamless ad campaign without worrying about updating it every time there is any change in inventory.
7) Greater Return on Investment
It is now established that Google shopping ads help to increase the quantity and quality of leads on the products. A well-informed ad campaign with quality pictures of the products aids improved CTR (Click-through-rate) having comparatively low CPC (Cost-per-click).
This collectively provides the retailer with the best value for their investment which means increased Return on investment (ROI). In simple terms, retailers could spend lesser money they used to spend on ad campaigns and generate twice the sale from investment.
8) Ability to Customize Multiple Labels
One of the best features of Google shopping ads is that it offers an opportunity to create and customize up to 5 layers of labels. This helps you to categorize your inventory giving you more control and flexibility to manage the performance of your campaign.
Using this feature, you can divide the old and new stock of the same product based on the enhanced features and quality. Ecommerce website developers will fully employ of this attribute to monitor the campaigns closely to optimize the profit margin.
9) Excellent Reporting for Better Results
Google Shopping ads employ a better and improved reporting system to provide more accurate results. You can check and generate a report based on different metrics to ascertain the performance of your ad campaigns. You can easily filter and segment the data in categories as per the attributes of the product like brand ID, product type, item ID and custom labels, etc.
Use other features like Benchmark bidding to up your bidding game and compare the bidding of other advertisers for relevant bidding.
These days Shopify Development Company helps retailers to create and manage campaigns right within the Shopify platform, which makes the marketing processes more manageable for retailers. This helps them to save time by enabling them to handle more work within the platform, generating better results
Showcase the Products in the Best Possible Way
Google Shopping is an excellent tool for retailers and marketers to advertise their products that allow them to do quality product performance analysis alongside.
If you own an e-commerce store and want to revamp your advertising strategy in this ever-changing marketing scenario, try PLAs for better ad optimization for your business. These ads add more credibility and value points that generate awareness leads to help the buyer make the final decision to buy your product. Contact your eCommerce development company today to get started