Protective Masks Direct Magento Case Study

Protective Masks Direct

A Magento Development Success Story
by IceCube Digital

Protective Masks Direct is a leading UK supplier of a wide range of respiratory protection and safety equipment. Their offerings include protective masks, such as surgical and FFP1, FFP2, and FFP3 masks, protective clothing, face fit testing kits, mask filters, protection kits, and support bulk deals.

They sought to improve their online presence and improve the user experience of the Magento-based eCommerce store. However, the task wasn’t easy as there were several issues associated with their eCommerce platform.

Protective Masks Direct partnered with Icecube Digital, a reputed Magento website design agency, to revamp their website and enhance the potential of their eCommerce platform.

The results

Website Design, Website Development, Digital PR strategy & management, Social Media Strategy, Social Media Management, SEO strategy & management, Multilingual Copywriting.

increase in Website Visitors

Increase in Conversion Rate

Keywords in the Top 10

New Website Users

Challenges

The existing Magento website faced several issues which affected customer engagement, sales conversions, and operational efficiency. Here are the issues that our Magento development service team found during the website audit process:

The existing website had limited customization options, which resulted in less interaction and engagement levels. For a better shopping experience, there was a need for dynamic pages with customizable options.
The existing search function was slow, which is a frustrating element from the user’s point of view. The eCommerce platform required a strong search feature to expedite the process of finding and allowed to retrieve accurate products quickly.
The website lacked a fully responsive mobile-first design, which affected the experience of users who visited it on mobile or tablet devices.
The checkout process had too many steps, making it difficult. The lengthy and unnecessarily complicated checkout process led to high cart abandonment rates.
Besides, the eCommerce platform required a tailored checkout process to their specific needs, like custom fields and options, which weren’t supported by the Magento 1 setup.
Migration from Magento 1 to Magento 2 was necessary to utilize the advanced features of Magento 2, like improved security, modern functionalities, and long-term scalability.
The existing inventory management across multiple channels was inefficient. It required a centralized system to synchronize the stock levels in real time and prevent overselling.
The payment system had compatibility issues with different gateways, leading to friction during checkout. The limited payment options reduced the customer’s choices to complete the transaction.
The customer reviews weren’t visible properly on the website, which hindered building trust with the target audience.

Solution

In this case, the motive of Magento development services was to deliver a seamless shopping experience through advanced features, enhanced design, and optimized functionality. Here’s how we revamped the website:

We successfully migrated the website from Magento 1 to Magento 2 to build a more secure platform with advanced functionalities.
As a Magento website design agency, we redesigned the website using a mobile-first approach and a responsive design for all devices. This helped reduce bounce rates and capture more sales.
Our team developed a customized checkout process for the eCommerce platform with required custom fields, optimized workflow, and seamless system integration.
We implemented a one-page customized checkout process to enhance user experience and increase conversion rates.
We integrated multiple payment gateways compatible with Magento 2, reducing friction and providing users with a variety of payment options.
We implemented advanced Magento extensions and custom coding to deploy dynamic pages, which included features like customization options, interactive elements, and enhanced visuals.
Our technical SEO team helped improve the website’s search algorithm and indexing to facilitate quick retrieval and accurate product searches.
We created a centralized inventory management system in integration with Magento to synchronize the stock levels in real-time.
Our team improved the product review system with extensions to enhance review visibility and presentation.

View Live Website

Kind Words

What our client says about IceCube Digital.

Done a great job.

Bhavin and his team at Icecube Digital did a great job on developing a new website for us. Using just our logo and some basic copy, he came up with an excellent design we all immediately liked. It was on-brand and exactly what we wanted. He was extremely fast, friendly and efficient to work with, and we got the site up much quicker than I ever expected. His pricing is very competitive, and we are going to continue to use Icecube Digital for ongoing site maintenance as well as some upcoming projects we have in the works. I’d highly recommend Bhavin and his team if you’re looking for a professional job that isn’t going to break the bank.

Laura DeGraff

Chief Marketing Officer, Alden Investment Group

Always available to talk.

We have worked with Bhavin and Icecube Digital now for many years for our Magento development projects. We have found that many web developers will talk about a good project, but most fail to back it up. In our early days we had changed from developer to developer, with each either being unresponsive to our requests in a timely manner; starting to charge extortionate prices, or lacking the necessary skill set to work on a complex multinational e-commerce site such as ours. These guys are always available to talk, price competitive, and uniquely, and also have the ability to tackle larger and more ambitious projects whilst maintaining the same personal approach. If you are looking for any Magento design, development, or Magento migration services, this is the best place. I love our new website, Thank you team Icecube digital

Sean Scott, Director

Vuba Supplies Ltd – UK

One stop shop.

When we set out to rebuild all six of our websites into a WordPress with WooCommerce framework, we knew we would need a business partner that would be with us for the long haul. Ice Cube Digital has been there for us and continues to work with us every step of the way. From designing our sites to launching them, the process has been smooth and trouble free. Ice Cube Digital has always been available anytime we had questions, and issues are always resolved in a timely manner. We are especially happy with the SEO work they have performed, and our maintenance agreement with them that allows us to keep on top of our businesses, instead of worrying about keeping on top of monthly site and plugin upgrades. If you are looking for a complete and cost effect business partner, Ice Cube Digital is your team!

Christian Marcello

COO at Werks Company, LLC

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