Vista Resin's Success Story: Magento 2 E-Commerce Development Case Study

Vista Resin is one of the leading resin manufacturers in the UK, offering Epoxy Resin with top-notch qualities, like perfect finish, excellent bubble release, 100% UV stability, heat resistance, and low odor with no VOCs (volatile organic compounds).

However, Vista Resin’s website wasn’t performing at the desired performance levels to convert its target audience, which included artists, craftsmen, and hobbyists. The team collaborated with Icecube Digital, a leading Magento 2 service provider, to improve Vista Resin’s Magento eCommerce platform.

Challenges

First, we started with a website audit to understand the client’s existing eCommerce platform and the inefficiencies that led to its poor performance:

The client wanted to develop and integrate custom UX/UI and animations across multiple store themes. This presented technical challenges because ensuring seamless design consistency across various countries required meticulous attention to detail.
Our Magento 2 experts were assigned the task of setting up a multi-store with country-specific Themes. This required configuring specific store settings while maintaining unified backend management. So, it was essential to localize user experiences while retaining core functionality.
The website lacked a dynamic custom mega menu to support diverse categories and product listings while being easy to manage and navigate for users.
The website required customized product pages with dynamic elements, like embedded blogs, downloads, FAQs, and videos, along with robust backend management. The challenge was to simplify the content management process while maintaining a complex front-end design.
The website required accurate calculators for quantity and ratio measurements. This integration required extensive testing to ensure reliability, and it had to be precise to avoid errors in customer orders based on surface area calculations.
We needed to implement advanced filters on the product list page and a product selector based on usage and preferences. However, we had to ensure that these features were intuitive and delivered relevant results.
The client required the development of custom Magento 2 extensions for blogs, inspirations, and ambassador programs while enabling easy management from the backend.
Our Magento 2 experts were tasked to design a customized reward points program with complex rules, such as lifetime spend tiers and affiliate rewards. This required detailed configurations to ensure accurate calculations based on customer behavior and coupons.
The website faced issues with a complex checkout process with multiple shipping methods, which led to increased cart abandonment instances.
Third-party integrations were required to overcome API-related challenges while ensuring data synchronization across platforms.

Our Solution

Here’s what our team did to overcome the above challenges:

We developed a tailored user interface with engaging animations to enhance the user experience, making navigation intuitive and visually appealing.
Our Magento 2 development services created a responsive Magento 2 theme specifically designed for multi-store setups, enabling unique themes for different countries.
We implemented a custom mega menu for improved navigation, allowing users to access various product categories and store sections easily.
Our team worked on designing a user-friendly product page that allows backend management of Blogs, Downloads, FAQs, and Videos, enabling quick updates and content management for better customer support.
We developed a custom calculator tool that calculates the required product quantity based on user-provided dimensions (length, width, height).
We also created a ratio calculator to assist users in determining the correct mix of products (Part A and Part B) needed, tailored to specific product offerings.
Our team worked on introducing custom filters on the product list page to help users efficiently find products based on specific criteria.
Our Magento 2 experts developed a customized product selector that recommends products based on user preferences for Creation Type, Usage, and Category to simplify the search process.
Our team built custom extensions for blogs, inspirations, and ambassadors, complete with backend management features to streamline content creation and management processes.
We implemented a comprehensive reward points program based on customers’ lifetime spending. This program offers quadruple reward points for specific activities and affiliate reward points tied to customer group coupons.
We developed a streamlined one-step checkout process featuring customizable shipping methods to reduce cart abandonment and enhance the purchasing experience.
We integrated third-party softwares, like Xero, Unleashed, and HubSpot, with the website to ensure seamless data flow between the Magento store and external systems, improving operational efficiency and customer relationship management.

During the entire project to enhance the eCommerce platform’s performance, our Magento 2 expert focused on user experience and streamlined operations. We optimized performance, customized the features, and implemented robust payment solutions to ensure Vista Resin remains competitive.

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What Clients Say?

We have worked with Bhavin and Ice Cubed Digital now for many years for our Magento development projects. We have found that many web developers will talk about a good project, but most fail to back it up. In our early days we had changed from developer to developer, with each either being unresponsive to our requests in a timely manner; starting to charge extortionate prices, or lacking the necessary skill set to work on a complex multinational e-commerce site such as ours. These guys are always available to talk, price competitive, and uniquely, and also have the ability to tackle larger and more ambitious projects whilst maintaining the same personal approach. If you are looking for any Magento design, development, or Magento migration services, this is the best place. I love our new website, Thank you team Icecube digital.

Sean Scott

Director Of Resin

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We’re thrilled to connect with you! Whether you’re looking to elevate your digital presence, innovate your brand, or explore new opportunities in the digital landscape, we’re here to make it happen.

Email hello@icecubedigital.com

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Vista Resin's Success Story: Magento 2 E-Commerce Development Case Study

Challenges

Our Solution

What Clients Say?

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