Stompers Gloves: WordPress/WooCommerce Website Design & Development Case Study

Stompers Gloves, a Florida-based company, is an eCommerce platform that provides a wide array of options and varieties of gloves for different categories, such as Men’s, Women’s, Driving, Winter, and Police Gloves. Their website was doing good; however, they required some changes in their existing website design to enhance the user experience.

Being their WooCommerce development service partner, we helped them to implement their visions in the website easily.

Challenges

Let’s understand the client’s needs and aspirations for their existing website to improve the website navigation and webpage layouts:

Firstly, the client wished to display product variations, like color and size, individually on the category pages.
Although the website had a mobile version, it wasn’t fully mobile-friendly, and the layout looked a little outdated.
The website was running on an older version of WooCommerce, which led to security and compatibility issues. Upgrading to a new version will allow our WooCommerce development service team to add new features.
The client wished to add two new categories, “Shop by Brand” and “Shop by Style,” to facilitate an intuitive browsing experience.
Given the potential for blogs to bring traffic and conversions to the website, the client wished to add a blog section to the current website while keeping the design consistent.

Solutions

Along with the collaboration with the WordPress development service team, here’s how our WooCommerce professionals made the changes to the Stompers Gloves’ website:

For the first request, product variations displayed individually, our WooCommerce development service team had to customize the WooCommerce set up so that each product variation, like color and size, was separately visible on the product pages.
Our team revamped the website’s design to give it a modern and sleek look, according to the current industry standards and customers’ expectations. We ensured that the website was device-friendly.
Our team successfully upgraded the website to the latest version of WooCommerce while preserving all the initial features. This improved the website’s security and functionality.
Our team organized the product categories and included two new menus, Shop by Style and Shop by Brand, to make browsing simpler and more intuitive.
We integrated a blog section without affecting the existing website’s design.

With our bespoke strategy, our WooCommerce development service team were able to meet the client’s requirements and expectations within the anticipated timeline.

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Hear What Our Clients Have to Say!

When we set out to rebuild all six of our websites into a WordPress with WooCommerce framework, we knew we would need a business partner that would be with us for the long haul. Ice Cube Digital has been there for us and continues to work with us every step of the way. From designing our sites to launching them, the process has been smooth and trouble free. Ice Cube Digital has always been available anytime we had questions, and issues are always resolved in a timely manner. We are especially happy with the SEO work they have performed, and our maintenance agreement with them that allows us to keep on top of our businesses, instead of worrying about keeping on top of monthly site and plugin upgrades. If you are looking for a complete and cost effect business partner, Ice Cube Digital is your team!

Christian Marcello

COO at Werks Company, LLC

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