About 300% Increase In organic leads for Product Photo

Product Photo is a professional product photography company in USA. They offer high-quality product photos for ecommerce, amazon, and print businesses ranging from startups to Fortune 500 companies at very affordable prices

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Challenges

Their website design was old and it was not user-friendly and SEO friendly.
They needed to drive more quality traffic and business leads from major search engines.
Product Photo was not satisfied with its global search positioning. Before working with Icecube Digital their domain name “Product Photo” was also not ranked in the top search engine result page due to very high competition for that keyword.
Along with the Product Photo keyword, they wanted to achieve top search rank for other industry-specific keywords like product photos, product photo companies, amazon product photography services, product photography services, professional product photography, etc.
They were expecting positive SEO results in the first 6 months and solely based on that they were supposed to do further SEO work with us. And this could be a big challenge for any SEO Services provider for photographers.
They have not had good content on their old website with no content marketing plan in place.
The Product Photo website didn’t have enough quality backlinks required to back up our SEO efforts.

Organic traffic from October 2017 to April 2018

Organic leads during October 2017

Organic leads during January 2018

Our Solution

As a Best WordPress Development Company, we started discussing the concept with our team of WordPress Experts to redesign their website with a modern look and user-friendly layout.
For the monthly SEO work, with the list of business keywords provided by the client, Our WordPress SEO experts identified other profitable business keywords that can not only help them to increase brand visibility but generate business leads too.
We had set up desired business goals in Google Analytics so that we can measure the results from our SEO efforts on a weekly/monthly basis to ensure the best return on their investment.
We did a thorough competitor analysis to identify high-quality backlinks and other on-page optimization that their competitors are using.
After completing a technical SEO audit, We executed on-page optimization tasks such as setup on-page meta, redirection setup, SEO-friendly URL structure, removing non-user-friendly pages from Google, setup XML sitemap, canonical setup, etc.
We all know that content is the king so we implemented an effective content marketing strategy to support our SEO efforts. We created new service pages required for SEO and set up fresh & new content along with effective CTAs to accommodate website visitors and convert them into customers & it really worked well.
With our constant on-page SEO efforts and quality link-building practices, We achieved about 400% growth in organic clicks – increased from 5/day to 30/day & about 300% growth in organic business leads – increased from 6/month to 19/month.

RESULTS

400% Improvement in Organic website clicks
80.72% Hike in Organic Website Sessions
84.26% Boost in Organic Pageviews
69.99% Increase in Organic Website Users
Achieved Top Business Profitable Keywords like product photography services, professional product photography, etc
300% Boost in Organic Leads

CUSTOMER SPEAKS!

After an extensive search and review of proposals from web design agencies, we decided to use IceCubeDigital.com for a complete redesign and restructuring of our website. Our project included a lot of complex features and the proposal we received from them was very detailed and thorough in the scope of work. The entire process was very smooth from start to finish. They had great ideas and also listened to what we wanted, and made any changes we asked for. We highly recommend their SEO Services. The website is performing very well for us and we will continue to use IceCubeDigital.com for future updates and design projects, as well as for SEO optimization.

Sam Werkmeister

www.productphoto.comInc

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