london catering supplies

About 561% Increase In organic Clicks And 143% Boost in Sales for Brand New Website

London Catering Supplies Ltd is a leading food wholesaler in London, UK. They offer a varied range of high quality food, beverages and all kinds of food disposable and cleaning materials to restaurants, coffee shops, hotels and food catering companies.
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  • It was a brand new website so it was difficult to increase organic traffic and sales within a short duration of time.
  • The main goal was to improve organic website visibility, user experience, and organic visitors within 4-6 months’ time.
  • To prepare an actionable SEO strategy to target both B2B and B2C customers.
  • Competition research and identifying the right keywords to target the right users.
  • Since it was a fresh website, no basic SEO items were optimized on the site.
  • SEO-friendly content was missing on almost all pages so we had to prepare a detailed content strategy for the website.
  • No backlinks were created for the website domain in the past.
  • The blog was not set up on the site during website development which is a crucial part of SEO.
  • The website was not set up on HTTPS and we all know that HTTPS is a ranking signal now for Google.
  • No conversion tracking tools were added to the site.
Lc supplies traffic
Lc Supplies traffic graph
lc supplies traffic

Our Solution

  • First of all, we conducted a thorough audit on the site to uncover the top issues like security, canonical, poor website speed, JavaScript test, w3c validation errors, etc.
  • By using some of the best SEO tools like SEMRUSH and Ahrefs, our professional SEO experts did a fantastic job of developing a site-wide keyword strategy and link-building strategy.
  • The website is built on Magento 2 platform so our Magento 2 developers solved all the technical issues seamlessly in the very first month.
  • We optimized on-page SEO like metadata, proper usage of H1 to H6 Tags, setup robots.txt, sitemap.xml, image alt/title tags optimization, internal linking, etc.
  • Through Google tag manager, we set up Google analytics, ecommerce tracking, phone conversion tracking, email conversion tracking, and such as another essential tracking that can help us make crucial decisions in business and SEO optimization.
  • Our Magento SEO experts worked on creating high-quality backlinks around the top keywords that are less transactional and more commercial.
  • Our content writing team and SEO professionals worked together to uncover user intent and organize the content that really helped us.
  • Search engines love fresh and user-friendly content so we set up a blog and maintained the balance effectively between quality and frequency.
  • In addition, we used skyscraper techniques to identify the most useful topics for our customers.
  • We kept adding new business keywords to our list and optimized them on a monthly basis to increase website visibility, traffic, and sales. That really worked well.


561% Improvement in Organic website clicks

540% Boost in Website Visibility (Impressions)

Achieved Top Business Profitable Keywords like disposable food containers

266% Hike in Organic Website Users

301% Increase in New Organic Users

143% Boost in Overall Sales

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