SEO Case Study for Riddhi Display: Enhancing Credibility and Boosting Conversions

Riddhi Display is a top manufacturer of commercial kitchen equipment, display counters, and refrigerators. It is well-known for its exceptional customer service and high-quality products. With 35 years of experience and dedication to bringing innovation to the food and beverage industry, Riddhi offers professional kitchen consultancy and manufactures elegant, sustainable kitchen and display equipment.

To enhance Riddhi Display’s online presence and visibility, we helped them improve their SEO so that they could reach their rightful target audience. Read the case study to understand what problem they faced and how Icecube Digital, a renowned WordPress SEO company, helped them overcome the barriers.

Challenges

Visitors were not able to find the right information on service pages.
They wanted to stay at the top of the market in the Display counter, reach out to larger markets in big nearby cities such as Rajkot, Ahmedabad, Surat, and Baroda, and attract customers from outside of the state.
There were many “Zombie pages” exist on the website.
A duplicate subdomain issue confused search engines and hurt the rankings.
The website had a Google penalty due to content and spammy backlinks.

Solutions

Identify and remove irrelevant “zombie pages” that bring no value to the website.
Fix the duplicate subdomain issue to improve website clarity and search engine ranking.
Improve content quality and remove spammy backlinks to recover from Google’s penalty.
As a part of our on-page SEO services, we worked on improving the client’s existing website. First of all, we strategically placed the testimonials and reviews throughout the website.
We modified the website and added a section to display all the top clients they have served and all the successful projects that they have completed. Besides, we highlighted all the accreditations and certifications the client had gained.
We launched web pages targeting different locations to enhance local SEO.
Our content team worked on the existing content for optimization and curated new content for product and category pages. It played a significant part in improving SEO rankings, and it provided valuable information to the visitors.
We implemented clear differentiation between counter displays and products such that users can navigate easily and boost user understanding.
As a leading WordPress SEO company, we deployed webpages describing new categories, like sweet counters and restaurant counters. All the new category pages were SEO-optimized to reach the target audience.
We conducted thorough speed optimizations to improve site loading times and boost user experience.

View Live Website

Results

Boosted Trust and Credibility
Increased Conversion Rates

Improved User Experience
Directed Organic Traffic Towards Website

What Clients Say?

If you’re in our service area and need a display counter, Riddhi Display is undoubtedly at the top of the search list, thanks to Icecube Digital. This visibility translates directly into business for us. Icecube Digital has exceeded our expectations, enabling me to concentrate on other aspects of business development. They truly understand our intricate needs and goals.

Shailesh

www.riddhidisplay.com

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