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Respirator Shop Magento Development Case Study: Enhancing User Experience and Functionality with Icecube Digital

The Respirator Shop is one of the leading UK-based providers of respiratory protection equipment. The brand also offers products related to protective coveralls, ear protection, asbestos protection, head & eye protection, and protective clothing kits.

The brand was facing issues with its website, like poor user experience, complicated navigation, and reduced search engine visibility. They wanted Magento 2 experts to work on their website’s design element and technical aspects to improve its performance.

With a requirement for scalable and SEO-optimized solutions meeting the needs of both individual and large-scale industries needs, the brand partnered with Icecube Digital to revamp its existing website.

Challenges

Let’s understand the challenges with the website that hindered the brand’s growth in terms of traffic and lead conversions:

  • The existing website layout wasn’t optimized for mobile users, leading to slow loading and a poor browsing experience. The entire layout needed to be revamped to ensure a seamless experience on all devices without compromising on the design.
  • The website was running an older version of Magento, and it needed to be migrated to the latest version without affecting its functionality and data.
  • A custom mega menu was required to simplify navigation, but the challenge was that the menu should allow for quick product visibility while maintaining an appealing and functional menu.
  • A Shop By Brand section was required to organize products into categories for all the brands available. The primary motive is to make selection seamless for users.
  • The website lacked a blog section, and hence, eCommerce website development services were required to integrate the blog section while preserving the entire website structure.
  • The client wished to add a feature that allowed users to browse other products from one of the product pages. However, the navigation should be smooth enough that there is no need to reload the webpage.
  • The client also wanted to add a feature to the website that allowed users/customers to download technical files for the products. For this, a robust and secure file management system that works smoothly across different product pages was required.
Respirator Shop
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Respirator Shop

Our Solution

  • Our Magento web development service team worked on the website to make it responsive on all devices, including smartphones and tablets.
  • Our Magento 2 experts successfully migrated the existing website to the latest version of Magento without affecting its functionality and data integrity. This led to a boost in performance and security and allowed for the integration of new features.
  • The web development team implemented the mega menu to simplify the navigation. The customers can easily find the categories and products swiftly.
  • We added the “Shop by Brand” section to help customers browse products based on their preferred brands.
  • The eCommerce website development service team integrated the blog section, which showcases all the SEO-optimized blogs. This increases the website’s ranking in SERPs and drives organic traffic.
  • The development team added the Next and Previous buttons, which simplified navigation. Users can click on them to move between the products.
  • The product pages now include an option to download the technical data documents, allowing customers to access detailed information about the product before making a decision.

What Clients Say?

After the Google update, we experienced a significant decline in both organic traffic and sales. Icecube Digital team collaborated closely with us, meticulously analyzing the issues. They provided effective solutions to rectify critical technical and content-related issues on our website. Our website made a swift recovery, and we saw a remarkable increase in sales, surpassing the 100% mark within just three months. We highly recommend Icecube Digital!

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Matt L
Director at Respirator Shop

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We’re thrilled to connect with you! Whether you’re looking to elevate your digital presence, innovate your brand, or explore new opportunities in the digital landscape, we’re here to make it happen.

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