Magento 2 Development : Transforming Mafia Bike’s eCommerce Experience with Custom Solutions

A leading BMX and cycling brand, Mafia Bike designs and engineers state-of-the-art stunting bikes and high-end aftermarket parts and accessories that deliver unmatched performance. The brand manufactures bikes that cater to professional riders and biking enthusiasts of all skill levels, and thus, it is known to have a strong community presence worldwide, from the USA to France.

While Mafia Bike had a website that established its online presence, it wasn’t performing up to its potential due to some issues. Hence, the client approached Icecube Digital, an expert automotive web design and development agency, to find the root causes of poor performance and work on making the website work seamlessly, securely, and efficiently.

Challenges

We conducted a website audit; here’s the list of problems that our eCommerce web development expert team found out:

Although Magento 2 is released, the brand’s website was still running on an older version. The custom theme was not compatible with Magento 2 updates, restricting the website’s ability to include the new update’s better functionality and features.
The mobile version of the website lacked an intuitive store switcher, which made it difficult for visitors to navigate between different store views.
The website was incapable of displaying dynamic content, and the shipping prices remained static, making it difficult to offer customized shipping rates for different customer groups.
The website displayed the same pricing structure across all stores. The prices should be different and differentiated based on customer groups and tax (the price is with or without tax).
The default signup form lacked flexibility and didn’t capture the information that is required to create targeted marketing and promotions.
The website had the default SagePay payment method, but it didn’t meet the specific business requirements. Also, Apple Pay wasn’t integrated, potentially reducing conversion rates and overall sales.
As a leading automotive web design agency, we understand that product availability is a significant element of an eCommerce website. However, our team found that the availability element didn’t display product availability accurately, especially for the configurable parts. This caused confusion among customers.
The security patches were outdated, which exposed the store to potential security vulnerabilities that could risk consumer data.

Our Solution

Our team created a bespoke strategy to overcome all the challenges and help the brand establish a strong online presence. Here are the strategies that we implemented:

As an experienced Magento 2 development company, we upgraded the website to the Magento 2 platform. Our team of designers worked on the custom theme to maintain consistency while ensuring compatibility with modern features and security patches. This improved speed, security, and user experience.
Our team built a custom store switcher for mobile devices that allowed the users to easily switch between the stores, improving the mobile shopping experience.
Our eCommerce web development experts built a custom extension that dynamically adjusts shipping prices based on customer group.
We implemented a solution to display the recommended retail price (RRP) differently based on the customer group, showing tax-inclusive and exclusive prices wherever necessary.
The team customized the signup form with more specific fields to capture the information required to build targeted and personalized campaigns.
The SagePay method was also customized to meet the client’s requirements, and our developer team integrated ApplePay as a payment option to provide more payment choices for customers.
As a leading automotive web design agency, we created a custom solution that dynamically updates the banner and displays the date when the configurable product is available based on the simple product options selected.
We installed the latest security patches and ensured that the website was working on the latest version of Magento to safeguard customer data and reduce security risks.

View Live Website

What Clients Say?

We couldn’t be happier with the work Icecube Digital did on our Magento 2 website! From start to finish, their team was professional, attentive, and responsive to all of our needs. They understood our vision and delivered a sleek, user-friendly design that’s perfect for our business. The migration to Magento 2 was smooth, and the overall performance of our site has significantly improved. We’re excited to see how it supports our growth moving forward. Highly recommend Icecube Digital for anyone looking for top-notch Magento development!

Marc Brotherton

Founder of Mafia Bike

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