Jelani Travel WordPress Development: Custom Solutions for Travel Experience

Go Jelani Travel is a premier travel service provider that offers personalized travel experiences. The brand plans trips to destinations picked by customers anywhere in and around Africa. From handling the accommodations and restaurant to planning the itinerary, Go Jelani Travel does the heavy lifting.

However, with the increase in digitalization, most visitors prefer to book and plan their travels online. To expand its user base, Go Jelani Travel decided to improve its website, which delivers an intuitive and seamless experience for planning travel.

As a leading travel website development company, we have experience in the latest trends, designs, and features that visitors expect from travel websites. Given our expertise and experience, Icecube Digital helped Go Jelani Travel enhance and transform its WordPress website to retain users and increase engagement rates.

As a common practice that we follow as a WordPress web development company, for any website transformation, we first understand the challenges and issues that are affecting the website to reach the business objectives. Let’s understand the challenges and how our experts tackled them.

Challenges

We conduct website audits to find problems preventing the website from functioning at its fullest potential and consider the client’s requirements for features to improve its functionality.

Outdated Website Design: The existing website lacked a visually appealing design tailored for specific regional travel packages. It also did not have interactive elements, which resulted in poor engagement rates.
No Custom Theme: To build a brand, it’s important to have a unique theme with a consistent color scheme that resonates with the brand identity. However, the client’s WordPress website didn’t have a unique theme, which differentiated the client’s offerings from those of the competitors
No Filtering Option For Category Pages: The website lacked filtering options, which made it difficult for users to navigate through and explore the category pages as they required.
Ineffective Newsletter Management: The client required Klaviyo integration to manage newsletter subscribers and enhance email marketing efforts effectively. With seamless integration, the email lists can be easily available on Klaviyo, and leads can be segmented according to the defined criteria.
Absence of Booking Link Integration: The agency’s website did not support third-party booking links on trip detail pages, which led to an incomplete booking experience for users.
Lack of WordPress Advanced Features: WordPress features advanced plugins that could transform the website’s feel and, look and functionality, creating an immersive and complete experience. Plugins like Advanced Custom Fields PRO, Ajax Load More, and Yoast SEO were not installed or configured, restricting the website’s functionality and SEO performance.

Our Solution

To solve all these problems, here’s how we implemented the required changes and made Go Jelani Travel an engaging platform for visitors looking to book a custom-made trip to Africa.

Tailored Website Design: Being the best WordPress development company, we developed a modern-looking and aesthetically pleasing website layout that highlighted the client’s USPs, which are regional travel packages, with a user-friendly approach to design.
Custom WordPress Theme: We also designed and integrated a custom theme for the client that resonated with their brand voice and tonality to create a visually engaging user experience.
Easy to Navigate Category Pages: We customized the category pages and included a dropdown filter for easy navigation and improved user navigation.
Klaviyo Integration: Our WordPress SEO optimization service team integrated Klaviyo to improve communication with subscribers and efficient newsletter management.
Third-Party Booking Links: We integrated third-party booking links into the trip details, helping the users with a hassle-free booking experience.
Plugin Installation and Optimization: Lastly, the WordPress SEO optimization team installed crucial WordPress plugins like Advanced Custom Fields PRO, Ajax Load More, and Yoast SEO to optimize the site for speed, functionality, and search engine visibility.

View Live Website

What Clients Say?

Working with the team was an absolute pleasure! They took the time to understand our unique needs and delivered a website that exceeded our expectations. The design is modern, user-friendly, and perfectly represents our brand. Their expertise in WordPress development and SEO optimization has significantly improved our online visibility and user engagement. The integration of third-party booking links and Klaviyo has streamlined our operations, making it easier for customers to book their dream trips. We couldn’t be happier with the results and highly recommend their services!

Ashley N.

Owner Of Jelani Travel

Feel free to talk to us

We’re thrilled to connect with you! Whether you’re looking to elevate your digital presence, innovate your brand, or explore new opportunities in the digital landscape, we’re here to make it happen.

Email hello@icecubedigital.com

Jelani Travel WordPress Development: Custom Solutions for Travel Experience

Challenges

Our Solution

What Clients Say?

Feel free to talk to us

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