Indian Rani SEO Case Study: From Improved User Experience to Higher Rankings and Increased Sales

Indian Rani is one of the Indian brands offering a wide collection of women’s wear. They offer women’s clothing items, such as co-ord sets, dresses, kurtis, lehenga choli, and salwar suits. With its aim to expand the business to new horizons and they wanted to increase its online visibility, SEO played a significant part in achieving this.

They collaborated with Icecube Digital, a leading fashion SEO service provider, to boost the website’s search engine ranking and organic traffic. With our robust SEO strategy, which includes working on technical SEO, keyword optimization, and content enhancement, our team was able to pull off the desired results, which were expected.

Challenges

During the website audit, we found a list of challenges hindering the website’s ability to rank higher in SERPS.
This design was not user-friendly, and the layout was poorly structured, making it less appealing for users to navigate through it and rank higher.
The website was not targeting the right audience due to poorly researched and non-relevant keywords. Besides, many links on the website were broken, affecting the overall user experience and SEO.
On the technical front, due to all the factors, the website was extremely slow, again impacting the user experience.
The product pages had information, but the content didn’t describe the product completely and beautifully enough to make it appealing to visitors.

Solutions

After evaluating the primary challenges, our team has devised a strategic, step-by-step solution, starting by updating the website design to make it modern and user-friendly.
As per the latest fashion SEO services and trends, we gave the website a proper structure for better navigation and user experience. Along with it, we strategically placed offer highlights to attract the user’s attention.
Then, we moved on to creating dedicated category-specific pages to improve navigation and SEO. We have strategically added relevant and engaging content to category pages with new keywords.
Our team of content experts conducted thorough keyword research to target user-specific terms and increase traffic.
We fixed all broken links to enhance user experience and SEO and optimized all the technical aspects to ensure fast loading speed.
Our content team worked on creating an appealing and sophisticated product description, including targeted keywords and an improved layout of product pages, to increase sales and user satisfaction.
We have optimized YouTube videos with relevant keywords, descriptions and tags.

View Live Website

Results

Improved User Experience
Higher Search Rankings
Higher Traffic

Increased Sales
Higher Video Views

What Clients Say?

Working with Icecube Digital has been phenomenal. They played a crucial role in redesigning our company website to better convey our value proposition to our target customers. Additionally, they have significantly improved our SEO performance, taking us from pages 4, 5, and 6 in Google searches to page 1 for all our key categories. Their SEO team excels at reviewing monthly performance with us and assisting with new initiatives as they arise. The entire organization is highly professional and accommodating. Overall, it has been a great experience working with them for the past two years.

Nayan

www.indianrani.com

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