Hear-Better - Achieving 30% Revenue Growth Through Strategic SEO

Hear-Better.com is dedicated to providing high-quality hearing aid solutions, expert advice, and a wide range of products to improve hearing health. Focused on customer satisfaction and accessibility, they empower individuals to enjoy better hearing. Partnering with Icecube Digital, a leading SEO agency in the USA, Hear-Better.com sought to enhance its online presence and reach a wider audience.

This case study focuses on the remarkable transformation of Hear-Better.com. It describes the ways SEO was employed and the results achieved over the period in terms of websites’ organic traffic, brand visibility, and conversions.

About Hear Better

Hear-Better.com is committed to improving the lives of individuals with hearing difficulties. They offer a comprehensive selection of hearing aids and assistive listening devices, combined with expert guidance and personalized support.

Their dedication to customer satisfaction goes beyond product offerings. They strive to create a supportive community where individuals can access valuable resources and connect with others facing similar challenges.

Challenges:

Outdated Design & Poor Usability: An outdated website design, confusing mega menu, and unfriendly URLs created a frustrating user experience.
Stale & Insufficient Content: Outdated and limited content, coupled with a missing FAQ section, failed to engage potential customers and address their needs.
Weak Technical SEO Foundation: Broken links (404 errors), unoptimized images, and a lack of structured data hampered search engine performance and visibility.
Poor On-Page Optimization: Unoptimized product pages, incorrect heading tags, and weak meta descriptions limited search visibility and click-through rates.
Lack of Strategic Insight: The absence of competitor analysis hindered strategic decision-making. As healthcare SEO experts, we recognized the importance of understanding the competitive landscape.
Negative Off-Page SEO: Low-quality backlinks damaged the website’s domain authority and search engine rankings.

Solution:

Technical SEO Overhaul: As a leading SEO company in Pittsburgh, Icecube Digital resolved 404 errors, optimized images, and implemented structured data for enhanced visibility and faster loading times.
On-Page Optimization & Content Enhancement: Revitalized product pages with engaging descriptions, optimized existing content, and created a comprehensive FAQ section. Improved heading tags and meta descriptions for better search performance.
Optimized Meta Data for Enhanced Click-Through Rates: Well-written and keyword-based meta titles alongside meta descriptions were created to influence the click-through rates of violators with the hope of attracting potential buyers.
Off-Page Authority Building & Competitive Analysis: Removed spammy backlinks and implemented a strategy for high-quality link acquisition. Conducted competitor analysis to refine SEO strategy.
Intuitive Navigation & User Experience Design: The structure for the mega menu of the website was reorganized to allow for easy navigation and an easy user experience.
Enhanced User Engagement with Strategic Content: Developed an FAQ section to address customer queries, improve user experience, and enhance organic visibility.

View Live Website

Results

33% of total users are organic
31% increase in total users
30% increase in revenue

58% increase in transactions
37% of sessions are organic
Significant improvement in keyword rankings

Hear What Our Clients Have to Say!

We needed to upgrade to Magento 2.0 and help to get our sale back up to previous levels. Bhavin and Parth jumped right in and within a month we had Hear-Better.com Magento 1.9 upgraded to Magento 2.2.

Bhavin and Parth are both very professional and are a pleasure to work with. We are located on the East Coast of the USA. We had no problem communicating with IceCube Digital. In addition to being fluent in English, Parth worked into the early morning hours in India to resolve our issues. They are almost always available via Skype and return emails very quickly.

Bhavin and his team quickly assessed our marketing needs, came up with a plan, and are currently implementing that plan for our SEO marketing.

We were worried about working with a company halfway around the world but after reviewing all the positive reviews we moved forward and we are glad we did!

We highly recommend IceCube Digital!

Paul Wehrle

President/CEO at Hear-Better.Com

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