Global Select Magento 2 Development: Custom eCommerce Transformation

Global Select is an Australia-based certified education and migration agency that provides students with end-to-end solutions, including career counseling, visa, and immigration-related services. However, to reach a larger target audience and enhance its online presence, the agency required a robust and SEO-optimized eCommerce platform to increase interaction with potential leads.

The primary objective was that the website should meet the business objectives and provide a seamless shopping experience. Given our expertise in Magento development services, the agency approached Icecube Digital and wanted our team to design and develop a Magento 2 website.

Building an eCommerce from scratch requires a thorough understanding of the client’s needs. Let’s understand the client’s requirements and how our Magento experts transformed them into a plan of action.

Challenges

As per the evolving customer expectations and industry standards, here are some of the requirements that were a must-have for the website to stay competitive with others:

To improve user experience and direct visitor’s attention, the client wanted unique interactive elements, like custom animations and a tailored user interface. However, these elements can affect the website speed and functionality of the Magento 2 website.
Global Select offers its services in different countries, so the agency wanted to set up multi-store websites for each country, each with its own specific theme. This increased the challenges because ensuring consistency and smooth navigation across different regional websites is tough.
The client required a solution where the admin could manage the content on the product pages, such as blogs, download material, FAQs, and videos, directly from the backend.
A reward point system was required that varied with each customer’s lifetime spend and was supposed to include additional bonuses, like quadruple points and affiliate points. Overall, this meant a complex backend system that could seamlessly manage different customer tiers and promotions.
The website required third-party application integration, like Xero, Unleashed, and HubSpot. The integration required customized Magento 2 extensions to ensure smooth data flow between the platforms.

Our Solution

Here’s the strategy our Magento development service team prepared to meet the client’s expectations:

Our Magento 2 developers implemented lightweight animations and a custom user interface using Magento themes. This helped in integrating interactive elements without affecting the website’s speed and functionality.
Using Magento’s multi-store capabilities, we configured each country store with a unique theme while maintaining a unified backend. This allowed for easy localization without disrupting the overall brand identity.
We implemented custom Magento 2 extensions that allowed for easy content management from the backend. The Magento development service team built a user-friendly CMS to manage the content without requiring technical expertise from the admin team.
Our team developed a tailored reward program with specific rules based on customer lifetime spending, promotional multipliers, and affiliate rewards. We designed the backend with seamless management of customer groups, coupons, and reward points tiers, simplifying the operations for admin.
The team created custom Magento 2 extensions to integrate with Xero for accounting, Unleashed for inventory management, and HubSpot for marketing automation. The integration ensured real-time data synchronization, improving efficiency and streamlining operations.

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What Clients Say?

We couldn’t be happier with the incredible work done by the team at Icecube Digital! Their expertise in Magento 2 development truly transformed our eCommerce platform. From a seamless user interface to faster load times and improved functionality, they went above and beyond to deliver a solution tailored to our needs. Communication was clear and consistent throughout the project, and their attention to detail was outstanding. Our customers are thrilled with the improved shopping experience, and so are we! Highly recommend their services to anyone looking to elevate their online business.

Santosh Gupta

CEO & Managing Director

Feel free to talk to us

We’re thrilled to connect with you! Whether you’re looking to elevate your digital presence, innovate your brand, or explore new opportunities in the digital landscape, we’re here to make it happen.

Email hello@icecubedigital.com

Global Select Magento 2 Development: Custom eCommerce Transformation

Challenges

Our Solution

What Clients Say?

Feel free to talk to us

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