Food Packaging Direct is a disposable packaging wholesaler that delivers key disposable essentials, including big brands, to the general public and businesses across the UK. Orders can be placed online via the Food Packaging Direct website for both collection and delivery. For collection arrangements, their customer services team is readily available to assist.
As an established business, Food Packaging Direct takes pride in delivering high-quality products promptly and at competitive prices. Recognizing the importance of speed and convenience to any business, their online ordering website enables customers to place orders at any time and on the go for delivery.
Food Packaging Direct is open to everyone, with no membership required, and they look forward to working with you.
The journey of Food Packaging Direct was not without its share of hurdles. The primary challenge was the ambitious goal of consistently achieving a 300% Return on Advertising Spend (ROAS) in their ongoing ad campaigns. In simple words, they wanted to make three times the money they spent on advertising, but it was hard to reach this goal consistently. This task was made even more difficult by limitations in inventory, restricting their product range, and ability to adapt to market trends.
At the same time, the need to cut costs was pressing. Cost efficiency was crucial for the company to stay competitive and financially viable. The situation was further complicated by a strategic shift towards the Business-to-Business (B2B) market, which brought its unique hurdles and required custom engagement strategies.
Faced with these complex challenges, the company had to adopt innovative solutions and a strategic approach to ensure its growth and success in the highly competitive market.
To tackle the challenges and surpass the client’s expectations, our agency formulated the following strategy:
Audience Segmentation: We analyzed the client’s existing customer data and created audience segments based on demographics, interests, and behavior. These segments were used to deliver tailored ads to relevant audiences, increasing the chances of conversion.
I’ve had such a great experience working with Icecube Digital! They really pay attention to the little things, explain everything clearly and work hard to make websites perform at their best. If you’re looking for a one stop solution for all your online business needs – from SEO and ads to coding and development – I highly recommend Icecube Digital. They helped me expand my online business and I’m sure they can do the same for you too!
We’re thrilled to connect with you! Whether you’re looking to elevate your digital presence, innovate your brand, or explore new opportunities in the digital landscape, we’re here to make it happen.