Challenges

  • Their eCommerce website was not well optimized for search engines. They were not getting good amount of organic traffic on the website
  • The loading speed of the website was not good which is a big factor for search engine rankings
  • They wanted to rank well for short tail business keywords which included some of the top manufacturing brand names, This was a challenge in itself
  • They have not had proper content marketing strategy in place with no blog section on the website
  • There were numbers of w3c validation errors for the website which is a negative factor for the website SEO
  • We started the SEO work with a set initial keywords and later on they added new set of product keywords, so it was difficult to achieve top search rank for new keywords within a short duration of time
  • There were not good amount of quality back links created for the website

Our Solution

  • As a part of our professional seo services, We did thorough audit of Dortech direct Ltd eCommerce website in order to identify all the areas of improvements
  • Our team of Magento 2 developers worked hard to optimize loading speed of the website. We also helped them to optimize mobile version of the site which helped Dortech Direct to dominate in Google paid search result as well
  • We conducted detailed competition analysis to identify keywords that their competitors are targeting and based on that we prepared a detailed SEO action plan
  • Our Magento experts and SEO professionals worked together to iron out complex on site issues such as page structure, Indexing and canonical issues, etc.
  • With our experience about how to optimize website for voice search, we started optimizing their website in all possible way to leverage the benefit of voice search and it helped to increase their online visibility in Huddersfield and surrounding areas
  • Our wordpress experts integrated wordpress blog with their Magento ecommerce website
  • We know how difficult it is to achieve good search rank for short tail keywords with any specific brand names therefore we created separate landing pages with quality content and focused on building quality back links which helped to achieve top rank for their profitable business keywords
  • Our dedicated & consistent SEO efforts helped Dortech Direct Ltd to increase organic traffic by about 117% with about 73% growth in organic sales in last 6 months
Organic traffic comparison of last 6 months with previous 6 months
Organic traffic comparison – May 2018 Vs. May 2017

client testimonial
customer speaks!

Roxanne Stainburn

Creative Manager at Dortech Direct Ltd

Team Icecube Digital made our website dortechdirect.co.uk step UP a level is user ability! Super Fast Workers and always get the job done. They even worked weekends on our website so it didn’t affect our sales! 100% recommend. Fast Workers, Excellent Response time.

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