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117% Increase in Organic Traffic for Dortech Direct Ltd

Dortech Direct is a well-known supplier of quality construction materials and tools in the UK. They specialize in offering Lifting devices, Silicone sealants, Glass clamps, and such as other quality products at discounted prices.
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  • Their eCommerce website was not well optimized for search engines. They were not getting a good amount of organic traffic on the website.
  • The loading speed of the website was not good which is a big factor for search engine rankings.
  • They wanted to rank well for short-tail business keywords which included some of the top manufacturing brand names, This was a challenge in itself.
  • They have not had a proper content marketing strategy in place with no blog section on the website.
  • There were a number of w3c validation errors for the website which is a negative factor for the website SEO.
  • We started the SEO work with a set of initial keywords and later on they added a new set of product keywords, so it was difficult to achieve top search rank for new keywords within a short duration of time.
  • There was not a good amount of quality backlinks created for the website.
Dortech SEO case Study
Dortech Direct SEO Performance
Organic traffic comparison of last 6 months with previous 6 months
Product Photo Traffic
Organic traffic comparison – May 2018 Vs. May 2017

Our Solution

  • As a part of our professional SEO services, We did a thorough audit of the Dortech Direct Ltd eCommerce website in order to identify all the areas for improvement.
  • Our team of Magento 2 developers worked hard to optimize the loading speed of the website. We also helped them to optimize the mobile version of the site which helped Dortech Direct to dominate in Google paid search results as well.
  • We conducted a detailed competition analysis to identify keywords that their competitors are targeting and based on that we prepared a detailed SEO action plan.
  • Our Magento developers and Magento SEO professionals worked together to iron out complex on-site issues such as page structure, Indexing, canonical issues, etc.
  • With our experience in how to optimize websites for voice search, we started optimizing their website in all possible ways to leverage the benefit of voice search and it helped to increase their online visibility in Huddersfield and surrounding areas.
  • Our WordPress SEO experts integrated WordPress blogs with their Magento ecommerce website.
  • We know how difficult it is to achieve a good search rank for short-tail keywords with any specific brand names therefore we created separate landing pages with quality content and focused on building quality backlinks which helped to achieve top rank for their profitable business keywords.
  • Our dedicated & consistent SEO efforts helped Dortech Direct Ltd to increase organic traffic by about 117% with about 73% growth in organic sales in the last 6 months.


  • 117% Increase in Organic Website Traffic

  • 73% Boost in Overall Sales

  • 80.39% Hike in Overall Website Users

  • 86.54% Improvement in Overall Website Sessions


Client testimonial

Roxanne Stainburn
Team Icecube Digital made our website step UP a level is user ability! Super Fast Workers and always get the job done. They even worked weekends on our website so it didn’t affect our sales! 100% recommend. Fast Workers, Excellent Response time.
Roxanne Stainburn

Creative Manager at Dortech Direct Ltd

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