Discover Winter - A Bespoke WordPress Solution for Luxury Snow Travel

Discover Winter crafts luxury snow travel experiences to Japan, offering personalized bookings for premier ski destinations. They provide tailored accommodations, activity planning, and expert guidance for unforgettable winter adventures. Icecube Digital partnered with Discover Winter to develop a custom WordPress website showcasing their unique offerings and streamlining the booking process. This solution focused on providing an engaging, user-friendly platform optimized for conversions, leveraging our expertise as WordPress experts at a leading WordPress development firm specializing in travel website design.

This case study details how Icecube Digital delivered a high-performing, visually stunning website that caters to Discover Winter’s discerning clientele.

Challenges

Discover Winter needed a WordPress development firm that reflected the high quality of their services and catered to the specific needs of luxury travelers:

Seamless Booking Integration: Integrating a user-friendly hotel booking system within the WordPress framework was crucial for a smooth reservation process.
Mobile-First Design: Enabling the design to be responsive to multiple devices and not just one was important for usability across grids.
Dynamic Landing Pages: Creating informative landing pages with advanced filtering options (city, area, type, dates, price range) and detailed property information was a key requirement.
Multi-Currency Support: Enabling various currencies where the default is Japanese Yen was important to provide services for users worldwide.
Efficient Inquiry Capture: Implementing a non-intrusive “Reserve Now” popup form for efficient inquiry gathering was essential for capturing leads.
Modern Design & Intuitive Navigation: The website needed to reflect current design trends, offering intuitive navigation for effortless browsing and booking.

Our Solution

Icecube Digital implemented a tailored approach leveraging our WordPress expert‘s skills:

Custom WordPress Development: As a WordPress development firm, we developed a custom WordPress theme, which is integrated with a dynamic booking engine with up-to-date availability, price, and reservations. This facilitated a quick and easy reservation process that fitted the requirements of Discover Winter.
Responsive Design for Optimal User Experience: Utilizing responsive design techniques, we ensured the website adapts seamlessly to all devices (desktops, smartphones, tablets), providing a consistent and high-quality user experience. This mobile-first approach caters to the modern traveler.
Dynamic Landing Pages with Advanced Filtering: Targeted landing pages with intuitive filters for the region, type of property, period, and price were developed. Maps, amenities, policies, and services were all integrated into the system for a complete property information overview.
Multi-Currency Functionality for International Users: A custom currency switcher allows users to view prices in their preferred currency while maintaining the default display in Japanese Yen. This caters to Discover Winter’s international clientele and simplifies the booking process.
Streamlined Inquiry Capture with “Reserve Now” Popup: An easily accessible and visually appealing “Reserve Now” popup form was implemented for streamlined inquiry gathering, ensuring a non-intrusive user experience while effectively capturing leads.
Modern Design & Intuitive Navigation for Enhanced Engagement: Leveraging our “travel website design” expertise, we created a visually stunning website reflecting current design trends. The intuitive navigation and clean aesthetics enhance user engagement and encourage conversions, driving business growth for Discover Winter.

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What Clients Say?

Working with Icecube Digital on our website was an exceptional experience. They truly understood our vision for “Discover Winter” and brought it to life. The custom WordPress design is both elegant and user-friendly, incorporating all the features we need to provide the best possible experience for our clients. We highly recommend their services!

Peter Fuchs

Founder of Discover Winter

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