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Cruciform Press - Achieving 54% Organic Traffic Growth Through Strategic SEO

Cruciform Press, a leading publisher of high-quality Christian literature, offers a vast catalog of resources including books on theology, discipleship, and church leadership. Their mission is to encourage spiritual growth and foster a deeper understanding of the Christian faith. Reaching a wider audience online was crucial for fulfilling this mission.

Icecube Digital partnered with Cruciform Press to enhance its online visibility and drive organic traffic through a comprehensive SEO strategy. This case study details the challenges faced, the solutions implemented, and the impressive results achieved through technical and on-page SEO improvements.

About Cruciform Press

Cruciform Press is dedicated to providing enriching and insightful Christian literature to individuals and communities seeking spiritual growth. Their commitment to quality and depth of content makes them a valuable resource within the Christian publishing landscape. They want to ensure that those who desire to enrich themselves in faith have resources that are easy to access. The site, being on WordPress, had the assistance of SEO consultants WordPress to be optimized. Several key SEO challenges hindered Cruciform Press’s online visibility, particularly in terms of local search optimization services.

Major Issues:

  • Footer Optimization: The footer lacked essential information and internal links, missing opportunities for improved user experience and SEO.
  • URL Structure: The existing URL structure wasn’t SEO-friendly, hindering indexing and navigation.
  • Meta Descriptions: There were absent or poorly crafted tag and category meta descriptions, which made comprehension by search engines difficult.
  • Duplicate Content: Instances of duplicate content negatively impacted search engine rankings.
  • Heading Structure: Users search in keywords and headings however there were little inconsistencies between headings and their structure although SEO elements as well.
  • Thin Content: Some pages lacked sufficient content, impacting visibility and engagement.
  • Blog Optimization: Blogs lacked SEO best practices, including keyword targeting and metadata. Icecube Digital leveraged its expertise in SEO services in the USA to develop a tailored strategy.
  • Missing FAQ: The absence of an FAQ section limited user engagement and keyword targeting opportunities.
  • Low-Quality Backlinks: Low-quality backlinks have been a threat to the website in terms of its reputation and rankings in search engines.
  • Lack of Schema Markup: Schema markup was absent from the website thus limiting the ability to have a rich snippet display within the search results.
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Solution:

A Multi-Faceted SEO Approach: Technical and on-page optimization.

Technical SEO:

  • Footer Revamp: The footer was redesigned to include crucial links, contact information, and a concise site description.
  • URL Optimization: Clean, SEO-friendly URLs were implemented, incorporating relevant keywords.
  • Backlink Audit & Removal: Toxic backlinks were identified and removed to protect site authority.
  • Schema Markup Implementation: Structured data markup was added to enhance search engine understanding and enable rich snippets.

On-Page SEO:

  • Meta Description Optimization: Unique, keyword-rich meta descriptions were crafted for all categories and tags.
  • Heading Structure Improvement: Heading tags (H1-H3) were implemented strategically to improve content hierarchy and readability.
  • Content Enhancement: Short content was expanded with detailed product descriptions and valuable information for the target audience.
  • Blog Optimization: Existing blogs were optimized with relevant keywords, engaging titles, and internal links.
  • FAQ Implementation: An FAQ section was created to address common user queries and target relevant keywords.

Results

  • 54% increase in organic traffic
  • 52% increase in new organic users
  • Improved keyword rankings
  • 34% increase in revenue
  • 79% increase in transactions
  • Enhanced online visibility

Hear What Our Clients Have to Say!

We’ve been working with Icecube Digital for some time now, and I couldn’t be happier with the results. Their team truly understands SEO and how to improve online visibility. They provided a tailored SEO strategy that helped us rank higher in search results, making it easier for new customers to find us.

What stands out is their dedication to improving our site’s performance. They always keep us updated with transparent reports and actionable insights. The Icecube Digital team’s expertise in digital marketing has made a significant impact on our business growth, and we’re excited to continue working with them.

Kevin Meath
Kevin Meath
Co-founder - Publisher & Editor

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