Collins & Lacy - Enhancing Online Visibility and Driving Growth Through Strategic SEO

Collins & Lacy, P.C., a respected law firm in South Carolina, offers extensive legal expertise across various practice areas. Icecube Digital partnered with them to enhance their online presence, drive targeted traffic, and improve search engine rankings, focusing on providing top-tier law firm SEO services. This case study highlights the strategic methods employed to achieve these goals.

About Collins & Lacy, P.C.

Collins & Lacy seeks to proactively and creatively respond to the legal needs of their clients. Their lawyers appear in state and federal courts and are well-known for their professionalism and client-centeredness. Collins & Lacy, P.C. has understood the value that its presence in the Internet world has to potential clients.

Challenges:

Boosting Online Visibility in a Competitive Market

  • Low Organic Visibility & Limited Reach: The website lacked a strong search engine presence for relevant keywords, limiting its visibility to potential clients searching online.
  • Technical SEO Impediments: Because of the subpar performance of the site’s architecture and slow speeds, the website’s usability, user experience, and search engine crawlability were negatively affected.
  • Insufficient & Untargeted Content: The content presented on the website failed to capture the attention of the clients and adequately provide answers to their queries which increased the bounce rates and loss of engagement opportunities.
  • Intense Competition in the Legal Market: Competition among established law firms in South Carolina was fierce, which makes there a need to ensure that they stand out when searched for online.
  • Weak Local SEO Presence: Inadequate optimization for local searches limited the firm’s visibility to potential clients in their target region of South Carolina. This hindered their ability to connect with local clients seeking local search optimization services.
  • Outdated Mobile Experience: Because the website was designed without regard for mobile devices, users suffered poor experiences. Consequently, this cut off a large number of potential clients from using the services since these days a majority of people use mobile phones to access the internet.
  • Inconsistent Blogging & Content Marketing: The firm was unable to generate organic traffic, increase user engagement, or establish any authoritative presence in their areas of practice due to the absence of quality blog posts and other useful content.
  • Untapped Potential for Keyword Optimization: The website wasn’t fully leveraging the potential of relevant keywords, including those related to law firm SEO services, missing opportunities to rank higher in search results and attract more qualified leads.
Favicon Icecube icon

Solution:

Igniting Growth Through Strategic Online Initiatives

  • Comprehensive Keyword Research & Targeting: Conducted thorough keyword research to identify and target high-value terms relevant to Collins & Lacy’s practice areas, including those related to law firm SEO services.
  • Website Structure & Technical SEO Optimization: Enhanced website’s internal linking, and architecture, and resolved technical SEO problems to improve site performance and user experience. This provided a solid foundation for improved search engine rankings.
  • Content Enhancement & Optimization: Engaged the target audience and the clients by Creating SEO-optimized landing pages and informative blog posts containing legal information that offers value.
  • Competitive Analysis & Strategic Differentiation: Targeted keyword competitors, analyzed online presence, and focused on areas Collins and lacy have not been optimized yet.
  • Targeted Local SEO for Regional Visibility: Optimized the Google My Business profile, implemented local keyword targeting, and created location-based content to drive regional traffic and connect with clients seeking local search optimization services in South Carolina.
  • Mobile-First Approach to Web Design: Designed the website to include a transverse orientation, which helps improve the user experience for people who use mobile devices.
  • Content Marketing Strategy & Blog Development: Developed a coherent blogging strategy to engage users and earn SEO organic search traffic and articles that position the client as an authoritative figure.
  • Leveraging WordPress Expertise & Schema Markup: Our WordPress seo agency expertise ensured best practices for WordPress SEO were implemented, including optimized website architecture and content.

Results

  • 54% Increase in Organic Users
  • 75% Growth in Organic Leads
  • 62% Increase in Organic Clicks
  • 78% Increase in Impressions

What Clients Say?

I’ve been collaborating with Icecube Digital for the past several years, and they have truly transformed the way we approach WordPress development. Their team consistently delivers high-quality websites that meet both our clients’ needs and our tight deadlines.

Icecube Digital has been an invaluable extension of our team, providing expert support when handling complex projects and customer queries. They’re quick to respond, and their problem-solving approach is always on point.

What I really appreciate is their transparent communication and their proactive suggestions that have helped us refine our processes and deliver even better results. If you’re looking for a reliable, knowledgeable partner who always brings their A-game, I can’t recommend Icecube Digital enough.

Laura Windham
Laura Windham
Creative Director

Request a Free Quote

We’re thrilled to connect with you! Whether you’re looking to elevate your digital presence, innovate your brand, or explore new opportunities in the digital landscape, we’re here to make it happen.

+91 9106060593 (Sales & Support)

    Countries We Serve

    United States United States
    South America South America
    United Kingdom United Kingdom
    Canada Canada
    Australia Australia
    Germany Germany
    Dubai Dubai
    Singapore Singapore
    South Africa South Africa
    Sweden Sweden
    Netherlands Netherlands
    Japan Japan
    Norway Norway
    Finland Finland
    France France
    Ireland Ireland
    Spain Spain
    Italy Italy
    India India