A Case Study on Achieving a 47% Surge in Organic Traffic and 83% Growth in Leads

As a premier online catering marketplace in India, Catering Corner offers reviews and ratings of the best catering providers across regions based on the city and service category. However, it struggled with major digital roadblocks that prevented improved search engine ranking, organic traffic growth, and, most importantly, turning visitors into paying customers.

Challenges

After connecting with several digital marketing agencies and not seeing any positive results, Catering Corner decided to choose our WordPress SEO Services.
Their website witnessed poor search engine optimization (SEO). So, we needed to work on enhancing their rankings and organic traffic.
Their site also had a slow loading speed which lead to an increase in the bounce rate of customers.
The site lacked an efficient registration system for caterers, making it difficult for them to sign up smoothly.
There was an absence of automation for managing catering-related inquiries.
They needed a new strategy for publishing blogs that could attract more audience to the official website.
The W3C validation errors added to the company’s woes as they jeopardized the user experience.
The company website had poor quality backlinks which reduced online presence and reduced search engine rankings.
The website lacked mobile optimization, which affected the user experience of visitors trying to access via smartphones and tablets.

Our Solution

We began by assessing various areas such as load speed, user experience (UX), and SEO optimization through an overall audit of this website.
Consequently, we made efforts relating to image compression and minification of CSS files along with JavaScript files while we took advantage of browser caching to quicken the load speed on this website.
We carried out a detailed competitive analysis to pinpoint relevant keywords and optimize our content, keeping the focus on the food and beverage website design of the company.
As voice searches become increasingly popular, we adopted voice search optimization strategies like using natural language questions and optimizing for featured snippets.
As a leading SEO service provider in India, our primary aim was to achieve a superior search rank through the strategic use of short-tail keywords, a goal we reached through targeted SEO efforts and meticulous content optimization.
We have a very innovative performance marketing team that took up the responsibility of identifying caterers in different cities so as to list them on our website, thereby increasing their visibility and attracting more potential customers. While also looking into multi-city catering solutions so that users could find caterers more easily for different events. Our focus was on providing effective local SEO service near me solutions to ensure caterers could be easily discovered by local customers searching for catering services.
For a better user experience, we introduced an automation system that automatically shares multiple catering options with new inquiries depending on their location details.
Finally, a registration system was developed for caterers who wanted to register under personalized profiles. For control purposes, there is a manual approval process involved here, which makes sure it’s approved before going live.

View Live Website

Results

47% surge in organic traffic
37% uptick in organic impressions

87% rise in organic users
83% increase in organic Leads

What Clients Say?

Switching to Icecube Digital for SEO and Paid marketing services truly transformed our business after working with another agency for three years. We only wish we had made the change sooner. Icecube Digital embodies professionalism, expertise and reliability. They took on our campaign with confidence providing insights and maintaining transparency throughout the process. Their experienced team navigated challenges smoothly showing a commitment to our success. We value their nature and genuine interest in our feedback. Thank you Icecube Digital for reviving our campaign and setting the stage for a long term partnership.

Brian

www.cateringcorner.in

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