BeadsPoint Magento 2 Case Study: Custom Jewelry E-Commerce Solutions

BeadsPoint is a jewelry brand that manufactures sophisticated jewelry pieces using precious metals and gemstones in-house, from sourcing to polishing. The brand directly sells the jewelry pieces to the customer and eliminates the brick-and-mortar expenses, lowering the costs.

Given that their entire business model is based on an eCommerce platform, a lucrative website with an aesthetically pleasing layout that entices visitors and simple navigation that makes it easy for them to browse the website is essential.

As a leading jewelry web design company, we have extensive experience improving websites according to the latest trends in the jewelry and fashion industry. Hence, BeadsPoint partnered with Icecube Digital to transform the website and create a visually appealing platform.

The client already had a website based on Magento; we conducted an audit to identify problems hindering the website’s potential to meet increasing customer expectations.

Challenges

Upon closer inspection of the existing website, our Magento SEO experts noticed the website faced many challenges. We identified these challenges first to develop an all-out strategy for them.

Outdated Website Layout: The main challenge with the website was that it wasn’t designed to be mobile-friendly. Moreover, it was also a design failure due to design misalignment issues, which greatly affected the engagement.
Complex Store Management: Since the website caters to retailers and wholesale buyers, managing different product listings, pricing, and promotional campaigns was an issue.
Product Pricing Synchronization: The brand manufactures jewelry pieces using gold, silver, and titanium, and the prices need to be dynamically updated as the market price of these commodities fluctuates frequently. Hence, a real-time price sync was needed.
Loading Time: The pages took longer to load due to poor optimization, especially when dealing with heavy product images and large catalogs. This led to low site performance overall and poor user retention.
Inefficient Product Customization: The client also offers product customization services, which adds an extra layer to handle. However, the lack of navigation through the different product options created friction in the sales funnel, leading to a poor shopping experience.

Our Solution

As an expert Magento 2 development company, our team is well aware of the eCommerce platform’s ins and outs. Considering all the problems, we created a master plan to tackle them all at once.

Revamped, Mobile-Responsive Design: We focus on trending layouts for a jewelry website and making it mobile-responsive for enhanced user engagement.
Magento-2 Multi-Store Setup: As a Magento 2 Development company, we devised a solution for different product listings, pricing, and promotional campaigns for retailers and wholesalers. We implemented a Magento-2-based multi-store setup to segment everything into two categories.
Real-time Market Price Integration: To sync the prices of gold, silver, and titanium in real-time, we enabled automatic price updates tallied with market rates to maintain effective pricing at all times.
Optimized Website Performance: As the best Magento SEO experts, we made the site faster through code improvements, image compression, and better caching strategies. Ultimately, the Google page speed scores increased, leading to a better user retention rate.
Customization Powered by AJAX: We used AJAX extensions to make custom options easily navigable for users. This allows users to choose between custom options without a page reload.

View Live Website

What Clients Say?

We are beyond impressed with the exceptional service provided by the team! Their expertise in Magento 2 development helped transform our jewelry e-commerce store into a user-friendly, high-performing platform. The custom solutions they implemented, from seamless navigation to enhanced checkout features, have greatly improved our customer experience and sales.

Their attention to detail, clear communication, and dedication to our project were outstanding. They truly understood our vision and went above and beyond to deliver exceptional results. We highly recommend their services to anyone looking for innovative e-commerce solutions!

Team BeadsPoint

Feel free to talk to us

We’re thrilled to connect with you! Whether you’re looking to elevate your digital presence, innovate your brand, or explore new opportunities in the digital landscape, we’re here to make it happen.

Email hello@icecubedigital.com

BeadsPoint Magento 2 Case Study: Custom Jewelry E-Commerce Solutions

Challenges

Our Solution

What Clients Say?

Feel free to talk to us

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