Australian Super Finder’s SEO Case Study: Increased Organic Traffic and User Engagement

AustralianSuper, or Superannuation, is a fund for all Australians that is a savings system for workplace pension retirement. However, according to the Australian Taxation System, over $20 billion in unclaimed super exists, and this is where the Australian Super Finder comes in.

They offer novel services where the professionals simplify the process of finding lost or unclaimed super funds. Their groundbreaking initiative helps millions of Australians take control of their lost and inactive super accounts. However, their website should rank higher on SERPs so that fellow Australians can easily find them and utilize their services.

That’s what the issue Australian Super Finders were facing. To overcome this digital barrier, they partnered with Icecube Digital, and we helped them create a robust SEO strategy that would bear fruitful results.

Challenges

As the leading SEO service company, we analyzed that the primary challenge was to outrank the authoritative government websites for the keyword “Super Finder”.
The client’s previous SEO efforts resulted in the accumulation of spammy backlinks. It negatively affects the website search engine’s ranking and credibility.
Our team also analyzed the technical aspect, and we found that the website’s slow loading speed led to higher bounce rates and decreased search engine rankings.

Solutions

Our team implemented strategies like heading optimization, which involved creating a catchy and straightforward title for every web page and incorporating the main keyword after determining the primary challenges.
To improve the website’s on-page SEO elements, we carefully applied schema markup by incorporating structured data into its HTML code, ensured meta optimization, focused on internal linking, and worked on speed optimization.
Besides, our local search engine optimization services worked on restructuring the URLs to become more SEO-friendly. This initiative helped improve the website’s overall search engine visibility and accessibility.
As an end-to-end SEO service company, we even helped the client build a well-thought-out content strategy. This strategy focused on creating insightful and relevant blog posts for the website to draw in and keep the target audience interested while enhancing SEO rankings.
Our experts also focused on off-page SEO initiatives. This included posting guest posts on pertinent websites to develop high-quality backlinks and raise the website’s authority.
To reduce the impact of previous SEO efforts, we identified and removed spammy backlinks, which resulted in the website’s credibility and search engine rankings being lowered.

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Results

Improved SERP Rankings
Strengthened Website Authority and Credibility

Increased Organic Traffic
Enhanced User Experience

What Clients Say?

We hired Icecube Digital after realizing our previous SEO partner wasn’t delivering the results we needed. Making the switch has significantly impacted our company. I’ve often pushed Icecube Digital to their limits, and their team consistently exceeds my expectations. They are incredibly transparent, providing a customer dashboard where I can track the allocation of our monthly hours down to the second. I’ve always been kept in the loop about ongoing activities. Their responsiveness is outstanding, and their ability to adapt quickly is crucial.

Yas Sahin

General Manager at Australian Super Finder

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