8 Green Bottles - A Successful WordPress/WooCommerce Development Journey

8 Green Bottles, based in Berlin, is a premium organic wine and sustainable drinks provider. They wished to improve the user experience and streamline the functionality of their eCommerce platform.

The primary motive was to upgrade the website to a custom WordPress theme fully integrated with WooCommerce for a seamless shopping experience. The brand partnered with Icecube Digital, a leading WordPress development company; we worked on the 8 Green Bottles platform to improve its loading speed, website design, and mobile responsiveness.

However, whether revamping a beverage website design or fashion-based, a website initially has some gaps that affect its potential to boost conversion rates. Finding the gaps is essential to ensure that the website is redesigned appropriately, not only meeting the client’s needs but also addressing technical or SEO issues.

Challenges

During our website audit, here are the challenges or issues that our WordPress and WooCoomerce development service team found:

Outdated Design and Bad User Experience: 8 Green Bottles’ website was not built according to current trends, which consequently led to a less interactive user experience. The themes were not mobile responsive; the website required a new, more responsive design that would appeal to their mobile customers.
Limited theme and platform flexibility: The existing WordPress theme lacked customization ability, making it difficult to implement custom layouts or navigation of different pages. Our experts concluded that the beverage website design required a dynamic, customized solution to reflect the brand’s value in a better way.
Poor Optimization of Product Filtering and Navigation: The existing filtering system was insufficient to display their wide range of products. This resulted in their customers facing issues in finding products categorized under different categories, like wine variety, brand, country of origin, and price. This was one of the reasons for dwindling conversion rates.
No use of SEO-Friendly Pages: The website did not have SEO-optimized landing pages specific to filters. This affected their organic search visibility, and as a result, traffic from search engines declined steadily.
Complex Checkout and Shopping Cart Process: The old shopping cart and checkout process were cluttered and difficult for customers to use, leading to abandonment of the cart and higher bounce rates. Hence, we ensured that the new beverage website design had a streamlined checkout process.
No Customer Engagement Features: The website lacked interactive features, which didn’t allow the customers to engage with the website purchases, such as a like/dislike functionality. This limited customer retention and made it difficult for returning users to make informed decisions about what they should order based on past preferences.

Our Solution

Since there is a solution available for every problem, here’s how our experts WooCommerce development service team experts handled all the issues strategically:

Contemporary, Mobile Responsive Design: To increase user interaction, we have designed a trend-based, mobile-friendly beverage website that ensures a good user experience on different devices.
Custom Theme with WooCommerce Integration: As a reputable WordPress development company, our team implemented a custom WordPress theme fully integrated with WooCommerce. This offered flexibility in website management without compromising the seamless shopping experience.
Dynamic Header and Navigation: We designed custom headers and navigation for the website, including home pages, category pages and blogs, to enhance site navigation and to smoothen the user journey.
Advanced Product Filters: Our team implemented a custom filter solution with personalized filters. This allowed customers to search for and find wines by variety, brand, country, and price, simplifying product discovery.
Search Engine Optimization-Optimized Landing Pages: We developed pre-filtered landing pages with SEO-friendly URLs to increase organic traffic and visibility in search results.
Smarter Shopping Cart and Checkout: The shopping cart and checkout process were made easier and more friendly, reducing cart abandonment rates while improving conversion rates.
Like/Dislike Wine Feature: We added the like/dislike feature in the beverage website design to enable customer interaction and personal feedback for possible future purchases, thus enhancing engagement.

Our WordPress and WooCommerce development service team developed an end-to-end website revamping strategy addressing the website issues to drive conversion and engagement rates.

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What Clients Say?

Our experience with Icecube Digital has been fantastic! They designed a beautiful WordPress/WooCommerce website for 8 Green Bottles that perfectly captures our brand’s essence. The team’s expertise and dedication to our project were evident throughout the entire process. They were responsive to our feedback and made adjustments promptly. We’re incredibly satisfied with the final product and have already seen an increase in customer engagement. Thank you, Icecube Digital!

Ramona and Philipp

Owner Of 8 Green Bottles

Feel free to talk to us

We’re thrilled to connect with you! Whether you’re looking to elevate your digital presence, innovate your brand, or explore new opportunities in the digital landscape, we’re here to make it happen.

Email hello@icecubedigital.com

+91 9106060593 (Sales & Support)

8 Green Bottles - A Successful WordPress/WooCommerce Development Journey

Challenges

Our Solution

What Clients Say?

Feel free to talk to us

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