If you’re thinking of building an online store and if you’re thinking of using WooCommerce, then you’re thinking in the right direction.
WooCommerce has more than 29% of the market share in the e-commerce industry and that makes it the most extensively used e-commerce platforms on the planet. There are many reasons why WooCommerce has gained such an immense popularity.
WooCommerce is a WordPress plugin that was developed to transform any WordPress website into an e-commerce store. It comes as an ideal solution if you’re looking to build an e-commerce store from scratch or transform an existing WordPress blog/website.
Available as a free plugin, WooCommerce also allows you priced upgrades that offer robust enterprise-level features. You might need some help from an ecommerce website development services provider who delivers you a top notch ecommerce portal analysing your requirements and target audience.
What distinguish WooCommerce from other technologies is the features that it offers. Let’s have a detailed look at WooCommerce features to give you a better idea about it.
The major USP of WooCommerce is the fact that it’s built on WordPress, the most popular CMS (content management system) in the world. As a result, the principles that are useful for WordPress also work the same way for WooCommerce. And we all know how easy it’s to use WordPress, don’t we? This integration with WordPress makes the job of a website owner much easier.
A fully open source platform, WooCommerce is entirely managed on GitHub. This means the code is available to everyone who wants to view, modify and contribute. This way, a custom WordPress development company can easily collaborate and build a robust platform that powers millions of e-commerce stores.
There are many types of e-commerce businesses on the internet. Some are selling physical products, some are offering virtual products, while some are even working on affiliate/external products. WooCommerce comes as a great option for all as merchants can easily customize WooCommerce to sell all kinds of products.
And do you know what the best part is? You don’t need to be a geek to customize it. You can edit any part of your website – from the product page to the order confirmation page. Isn’t it just superb?
One of the things that customers love about WooCommerce is how easy it’s to set up the payments. Well, that’s because it comes with in-built payment gateways that allow you to process payments through Stripe, Paypal, Credit Cards, Bank Transfer, Checks and even Cash on Delivery. All it takes is a few clicks, that’s it!
If you’re building an e-commerce store, you need much more than a website and products. You need to set up payments, shipping, marketing, accounting, and a whole lot of other things. WooCommerce comes with a wide variety of extensions that make all functions much easier. The extensions library consists of more than 400 extensions.
Have you ever seen two brick and mortar stores that are exactly the same? You haven’t, right? The same way, there cannot be same online stores. To set yourself apart from the rest, you need an online store that communicates what your business is just by its design and feel. WooCommerce is compatible with WordPress themes all around the web.
Although WooCommerce is a free platform, it doesn’t target only small stores. It’s very much possible to set up a professional online store using WooCommerce. It comes with robust order tracking and customer engagement tools that allow you to do all sorts of things – like managing orders, updating delivery status, offering discounts and much more. In short, WooCommerce comes with everything that is needed in a professional e-commerce store.
No matter how far social media goes, there’s one customer channel that will always have the upper-hand. Yes, we’re talking about SEO (search engine optimization). If you want to build a successful online business, you need a powerful SEO strategy.
If you’re building your store on WooCommerce, you’re already a step ahead in terms of SEO rankings. That’s because WooCommerce runs on WordPress, recognized as one of the best platforms when it comes to SEO. That’s why all the professional SEO experts love wordpress & Woocommerce
The WooCommerce dashboard interface is quite easy and intuitive when it comes to updating products and fulfilling orders. With automated tax calculations, live shipping rates, and mobile apps for iOS and Android, a lot is going to be made easier with WooCommerce.
If you have an online store, then you’ll be doing its online marketing with platforms such as Google Analytics, Google Shopping, Facebook, Mailchimp, etc. WooCommerce allows you to integrate your store with all such platforms and tools, with a few clicks. Therefore, you can track and report all your marketing campaigns.
WooCommerce not only allows you to sell your products, but it also lets you publish your content and blogs to showcase your brand to the world. So, you don’t have to create a separate blog for it as it’s just right there in WordPress.
WooCommerce comes with an in-depth documentation that features every hook, filter, API endpoint, major release, etc. This way, you’ll have all information you need to customize your store the way you want it.
Many of the e-commerce merchants will be targeting customers in a particular region. Therefore, you’ll need a store that’s customized for them – in terms of currency, language, measurement units, etc. With WooCommerce, you can easily customize your store for a particular location.
One of the great things about online shopping is how convenient it’s to sort out and filter the products that you’re looking for. WooCommerce allows your customer to sort and filter the products by itspopularity, size, rating, price or any other thing related to your products. Not only that, but you can also show customer ratings and feedback directly on the product pages, with “verified customer” mark.
WooCommerce allows you to add as many products and product photos as you possibly can. It also allows you to showcase featured images that let you show your products in the best possible way.
If you’re thinking of creating an online store and thinking of setting it up on WooCommerce, then selecting a well-known Woocommerce development company will make things much simpler for you. Whether you’re looking to target a hundred customers a day or thousands – WooCommerce works as a perfect e-commerce platform that allows you to start in a blink of an eye. Whatever your industry may be, WooCommerce is bound to work like a charm. So, it’s a definitely thumbs up from us!