A very common perception among businesses, about a successful e-commerce website is that it’s all about getting the sales done and having an amazing customer conversion rate. And that’s all any e-commerce business will wish for.
So, you might be getting an impression that it’s all about luring customers onto your website and then they will automatically proceed through the conversion funnel and leave your site by completing their sales journey precisely the way you wanted them to do.
It’s not that easy but we have good news for you. All this is possible and attainable only if your website is designed primarily for your customer’s convenience. How that can be achieved?
But now the real question is how you’re going to determine what customer’s expectations are from your website? What do they like? What’s causing trouble to them? So, how will you do that? Don’t worry A/B testing is something on which you can rely upon.
You should always remember that the focus is always on them and your e-commerce website should always be offering the quickest solutions to all the pain points of your customers. And it’s never easy to read your customer’s mind. So, test, test, and test. See what brings better results and apply that, it’s as simple as that and it will be going to be an ongoing process.
Some amazing examples of the successful e-commerce websites with a broad and loyal customer base are Amazon and Netflix.
If we look at how Amazon has gained their customers’ loyalty and trust so much so that they’re even signing up for Amazon key service, letting a delivery person drop your order by opening your front door, in your absence. Trustworthiness is the key. All this is attained by living up to their customers’ expectations.
With so many options available in the market, your website should aim for gaining customer loyalty by giving them a proper reason to visit your site again.
It’s quite a familiar term and is very widely used. But in case you want to understand the very basics of A/B testing that is also commonly known as split testing. Here it is, all the necessary information provided in this article to help you understand it easily.
You compare two versions of whatever change you intend to make on your webpage, namely A and B, and test the responses and performance of both. Whatever version leads to improved conversions, is the one you will continue with, It’s as simple as that.
In plain simple words, it gives you an accurate picture of what’s working and what’s not. All this leads to better decision making and results-oriented changes. Because when you have options in mind and don’t know what design, content, and functionality will work well, use of A/B testing will help you see yourself what’s performing better. Make decisions backed up by results not just guided by the intuition that this might work well.
A/B testing is done for minor changes like changes in a call to action buttons, simple color changes, testing with different headlines but this is just the tip of the iceberg. It’s a way to determine what major changes impacts your customers’ behavior to the maximum and eases their buying procedure. To give you a better understanding of what this means and what can be done a few examples of what is preferably tested in the A/B testing and what your e-commerce testing checklist should basically include-
Check what performs better and leads to better sales results. As earlier mentioned, it’s an ongoing process, you have to keep on doing this quite frequently. Based on the previous results you can keep on testing further. The cumulative impact of all these successive tests done will be evident in the long run.
Continuous testing and then taking appropriate actions based on the test results will lead to some very innovative changes and paves the way for earning your customer’s loyalty.
Keeping in mind what consumers want from your website is a better way to start. How’s that attainable? You will have to constantly build a hypothesis based on the consumers behavior and feedbacks, test for results, experiment more, and repeat the process.
A/B testing mostly resembles any scientific process and mostly it’s a step-by-step process. Let’s check how it should be performed-
A/b testing is a great way to check what your customer wants to see? Thus, it is indeed very important. But what’s equally important to determine is its effectiveness. You are aiming for saving your customers time on your site and gain their loyalty by living up to their expectations.
It saves you from taking any unnecessary risks.
Some very obvious benefits of doing A/B testing and understanding why is it important for your ecommerce website development, read this-
Now that you are pretty much aware of the benefits that A/B testing is able to bring to your e-commerce business, you might need a little bit of professional help from the experts to successfully conduct the process of A/B testing for your business. You can choose to hire Magento 2 developers who can help you with all this process.